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ascom_rcn_report_210513

Tracy Culkin
Tracy Culkin

Ascom attended the RCN Congress and Exhibition 2013 in Liverpool to understand nurses' perspectives. They created a graffiti wall asking "What is important to you in nursing?" Over 600 comments were received over three days. The comments were analyzed and grouped into categories. Top categories included care, resources like time and staffing, and patient experience. Nurses emphasized delivering compassionate care, having enough resources to care for patients, and providing a positive experience for patients. The graffiti wall gave nurses a chance to voice what matters most to them in their work.

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Whats important to you in nursing? A perspective taken from nurses who attended RCN Congress and Exhibition 2013.
Ascom at RCN Congress and Exhibition 2013 Liverpools Echo Arena played host to the largest nursing exhibition in the UK. Throughout the 3 days, 22nd 24th April, nurses from all over the UK flocked to the venue to take part in discussions, debates and learn about the latest solutions and products in the market. Ascom joined over 100 exhibitors with the aim of communicating with nurses and finding out what they felt was important to them in nursing. From this vision a graffiti wall was created; a 2.2 metre high wall, spanning 3 metres in width donning the title What is important to you in nursing? Have your say right here!. Were a leading healthcare communication solutions company so what better way to communicate with our audience than providing them a pen and canvass for them to write down whats important to them, says Hiral Chavda, Marketing Executive, Ascom (UK) Ltd The Wall as it came to be known over the 3-day period gave nurses the chance to voice their opinion; hundreds flocked to the stand to have their say. We had nurses coming back to our stand with their colleagues who also wanted their say. To us this was a very important exercise, with so much coming out of the Francis report and the nursing values based upon the 6Cs. We wanted to know what nurses truly felt was important to them, after all we are a communications company, says Hiral. The Francis report published earlier this year was one of the most eagerly and anticipated reports in the history of the NHS. The report focused on fostering a common culture shared by all, in the service of putting the patient first. This tied in with the 6Cs: care; compassion; competence; communication; courage and; commitment. Values unveiled by the NHS Commissioning Board with the intention that all staff should comply with them, placing them at the heart of everything they do. With these values being constantly discussed by nurses through social media forums, we felt it was time to hear what they felt; the graffiti wall encouraged them to do just that, and what better time to do it than at RCN Congress and Exhibition. 1
The Graffiti wall The wall started with only a few comments and ended up with over 600 comments by the end of the 3-day exhibition. The interest The Wall created had nurses flocking to the stand, all eager to have their say. A constant feed of comments were tweeted out via @AscomUK, allowing those absent from the exhibition to keep up-to-date to see and helping #rcncongress trend on Twitter. 2
What is important to you in nursing? Following the exhibition, time was spent logging all the comments and sub-dividing them into groups, placing the verbatim comments into the categories below. This showed which themes were the most often written about and therefore most important to the attendees at that time. In no way does this serve to be a comprehensive study, this is an insight to what nurses that attending our stand felt was important to them in nursing, at that moment in time. Chart A: Showing the categories and respective percentage weightings. Categories Containing comments. % Care care for staff, delivering care, dont forget the basics... 20% Resources right tools, less paperwork, time to , safe working 20% Patient Experience person centred, patient focused, seeing a patient smile 19% Compassion respect, listen to the family, ability to change lives 19% Commitment passion, motivation, nursing is very rewarding 7% Being heard being appreciated, having an open culture, courage 6% Communications communicate effectively, move the information 5% Teamwork Team work and support, good practice 5% 3
Chart B: Bubble chart representation based on the weighting of the categories. Care Unsurprisingly as care is core to the profession and one of the 6Cs it is high on the list. With so much focus being on delivering individualised care plans for each patient that are followed through and executed, it is not surprising comments such as personal centred care and to provide safe and quality care is high up on the list. Comments around high quality standards of care and making sure the patient is considered reaffirms nurses still see it as what they consider the most important thing to them in nursing, making sure the best possible care is given. A few comments that have come to light in this category are around caring for the nurses, another important aspect as they are the backbone of the hospital; care for our staff, they will deliver high quality care. 4
Resources We grouped comments in to this category that discussed issues around the need for not only equipment but training as a resource too. More time to do training that is not mandatory. Debriefing so we can learn from mistakes and ourselves. Less bureaucracy - more time with patients. The main underlying theme when looking in to these comments was around less paper work, more time with patients therefore freeing up enough of the nurses time to spend with their patients. Staff patient ratio was also a hot topic, there needs to be a better nurse:patient ratio; linking to having enough time to care for their patients, time to care, keep the patient at the centre of what we do. Patient experience It was not surprising that patient experience was high up on the list of what was deemed important in nursing, especially with focus being on patient-centred care, which was mentioned frequently. Patient centred always, time to care, time to listen, time to understand, time for the patient and for the family! Not to be target driven. Quality care." There were comments around ensuring the patients needs are met, and relationships being built, and how they felt the patients experience was being greatly affected by their lack of time, patients before paper work; linking it back to care, resources and compassion. They felt strongly about having happier patients and making their hospital/care experience a better one. Compassion Another one of the 6Cs was again high up on the list with comments such as, care, compassion + being there through someones worst time and offering support and taking time to listen, to really listen!. This emphasises that nursing is not just about the care they provide but the way in which they provide it, treating everyone as an individual in a caring and compassionate way. The comments showed that nurses understand their patients experience and the impact of what they say and do, treat patients as you would wish to be treated yourself. 5
Summing it all up When we had the idea of the graffiti wall, we never imagined how much feedback we would receive. Four panels later, we had over 600 comments from nurses, all telling us what was important to them in nursing. By putting the pen in the nurses hand we empowered them to have their say and the feedback was invaluable. The passion these nurses have for their role is undeniable, nursing is very rewarding, proud to be a nurse. They wanted their input and were also interested in what their colleagues had to say. Many of their comments unsurprisingly included one, two or more of the 6Cs in some way or form, reinforcing these values and behaviours. The Wall has helped create a better understanding of nursing from a nurses perspective and a deeper understanding into their mind-set around what the profession has been criticised about in the media. In conclusion, we understand nurses are advocates for their patients and the backbone of the hospital. They see and play an important role in what happens in their hospital on a daily basis. Nurses understand what the patient goes through, the emotions they experience, and whats important to them. The nurse is on the front-line and they are constantly putting the patient first, being their voice. To understand nursing, ask a nurse. To understand what motivates them, ask them. To understand whats important to them, put the pen in their hand. Acknowledgements We would like to thank everyone who attended our stand and graffitid our wall, the insight you have given has been invaluable and we look forward to receiving any feedback you may have; please email Hiral Chavda hiral.chavda@ascom.co.uk. 6

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ascom_rcn_report_210513

  • 1. Whats important to you in nursing? A perspective taken from nurses who attended RCN Congress and Exhibition 2013.
  • 2. Ascom at RCN Congress and Exhibition 2013 Liverpools Echo Arena played host to the largest nursing exhibition in the UK. Throughout the 3 days, 22nd 24th April, nurses from all over the UK flocked to the venue to take part in discussions, debates and learn about the latest solutions and products in the market. Ascom joined over 100 exhibitors with the aim of communicating with nurses and finding out what they felt was important to them in nursing. From this vision a graffiti wall was created; a 2.2 metre high wall, spanning 3 metres in width donning the title What is important to you in nursing? Have your say right here!. Were a leading healthcare communication solutions company so what better way to communicate with our audience than providing them a pen and canvass for them to write down whats important to them, says Hiral Chavda, Marketing Executive, Ascom (UK) Ltd The Wall as it came to be known over the 3-day period gave nurses the chance to voice their opinion; hundreds flocked to the stand to have their say. We had nurses coming back to our stand with their colleagues who also wanted their say. To us this was a very important exercise, with so much coming out of the Francis report and the nursing values based upon the 6Cs. We wanted to know what nurses truly felt was important to them, after all we are a communications company, says Hiral. The Francis report published earlier this year was one of the most eagerly and anticipated reports in the history of the NHS. The report focused on fostering a common culture shared by all, in the service of putting the patient first. This tied in with the 6Cs: care; compassion; competence; communication; courage and; commitment. Values unveiled by the NHS Commissioning Board with the intention that all staff should comply with them, placing them at the heart of everything they do. With these values being constantly discussed by nurses through social media forums, we felt it was time to hear what they felt; the graffiti wall encouraged them to do just that, and what better time to do it than at RCN Congress and Exhibition. 1
  • 3. The Graffiti wall The wall started with only a few comments and ended up with over 600 comments by the end of the 3-day exhibition. The interest The Wall created had nurses flocking to the stand, all eager to have their say. A constant feed of comments were tweeted out via @AscomUK, allowing those absent from the exhibition to keep up-to-date to see and helping #rcncongress trend on Twitter. 2
  • 4. What is important to you in nursing? Following the exhibition, time was spent logging all the comments and sub-dividing them into groups, placing the verbatim comments into the categories below. This showed which themes were the most often written about and therefore most important to the attendees at that time. In no way does this serve to be a comprehensive study, this is an insight to what nurses that attending our stand felt was important to them in nursing, at that moment in time. Chart A: Showing the categories and respective percentage weightings. Categories Containing comments. % Care care for staff, delivering care, dont forget the basics... 20% Resources right tools, less paperwork, time to , safe working 20% Patient Experience person centred, patient focused, seeing a patient smile 19% Compassion respect, listen to the family, ability to change lives 19% Commitment passion, motivation, nursing is very rewarding 7% Being heard being appreciated, having an open culture, courage 6% Communications communicate effectively, move the information 5% Teamwork Team work and support, good practice 5% 3
  • 5. Chart B: Bubble chart representation based on the weighting of the categories. Care Unsurprisingly as care is core to the profession and one of the 6Cs it is high on the list. With so much focus being on delivering individualised care plans for each patient that are followed through and executed, it is not surprising comments such as personal centred care and to provide safe and quality care is high up on the list. Comments around high quality standards of care and making sure the patient is considered reaffirms nurses still see it as what they consider the most important thing to them in nursing, making sure the best possible care is given. A few comments that have come to light in this category are around caring for the nurses, another important aspect as they are the backbone of the hospital; care for our staff, they will deliver high quality care. 4
  • 6. Resources We grouped comments in to this category that discussed issues around the need for not only equipment but training as a resource too. More time to do training that is not mandatory. Debriefing so we can learn from mistakes and ourselves. Less bureaucracy - more time with patients. The main underlying theme when looking in to these comments was around less paper work, more time with patients therefore freeing up enough of the nurses time to spend with their patients. Staff patient ratio was also a hot topic, there needs to be a better nurse:patient ratio; linking to having enough time to care for their patients, time to care, keep the patient at the centre of what we do. Patient experience It was not surprising that patient experience was high up on the list of what was deemed important in nursing, especially with focus being on patient-centred care, which was mentioned frequently. Patient centred always, time to care, time to listen, time to understand, time for the patient and for the family! Not to be target driven. Quality care." There were comments around ensuring the patients needs are met, and relationships being built, and how they felt the patients experience was being greatly affected by their lack of time, patients before paper work; linking it back to care, resources and compassion. They felt strongly about having happier patients and making their hospital/care experience a better one. Compassion Another one of the 6Cs was again high up on the list with comments such as, care, compassion + being there through someones worst time and offering support and taking time to listen, to really listen!. This emphasises that nursing is not just about the care they provide but the way in which they provide it, treating everyone as an individual in a caring and compassionate way. The comments showed that nurses understand their patients experience and the impact of what they say and do, treat patients as you would wish to be treated yourself. 5
  • 7. Summing it all up When we had the idea of the graffiti wall, we never imagined how much feedback we would receive. Four panels later, we had over 600 comments from nurses, all telling us what was important to them in nursing. By putting the pen in the nurses hand we empowered them to have their say and the feedback was invaluable. The passion these nurses have for their role is undeniable, nursing is very rewarding, proud to be a nurse. They wanted their input and were also interested in what their colleagues had to say. Many of their comments unsurprisingly included one, two or more of the 6Cs in some way or form, reinforcing these values and behaviours. The Wall has helped create a better understanding of nursing from a nurses perspective and a deeper understanding into their mind-set around what the profession has been criticised about in the media. In conclusion, we understand nurses are advocates for their patients and the backbone of the hospital. They see and play an important role in what happens in their hospital on a daily basis. Nurses understand what the patient goes through, the emotions they experience, and whats important to them. The nurse is on the front-line and they are constantly putting the patient first, being their voice. To understand nursing, ask a nurse. To understand what motivates them, ask them. To understand whats important to them, put the pen in their hand. Acknowledgements We would like to thank everyone who attended our stand and graffitid our wall, the insight you have given has been invaluable and we look forward to receiving any feedback you may have; please email Hiral Chavda hiral.chavda@ascom.co.uk. 6