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Ashutosh_CV_Nov16

Ashutosh Kumar
Ashutosh Kumar

Ashutosh Kumar is currently the Head of Marketing and Innovation at PNB MetLife Insurance India Company Limited in Gurgaon. He has over 15 years of experience in marketing and research roles in the insurance industry. Previously, he worked at Canara HSBC Oriental Bank of Commerce Life and Aviva Life Insurance in similar capacities. He holds an MMS degree in Marketing and a BSc in Mathematics.

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Curriculum Vitae Confidential ASHUTOSH KUMAR (27.05.74) Current Employment Head - Marketing & Innovation (Dec 2011 till date) PNB MetLife Insurance India Company Limited, Gurgaon Functional Summary Responsible for developing & implementing brand communication and advertising strategy for the organization, supporting Sales Channels achieve targets & strengthen partner engagement, driving research & customer- centricity across functions, launching product propositions and facilitating innovation in the Company. Job Profile Brand & Advertising Build our brand equity among stakeholders, customers, partners and employees as a trustworthy, customer- centric and preferred life insurance partner through marketing interventions including advertisement, communication, activation and engagement. Channel Marketing Provide momentum to the sales efforts on target achievement, partner relationship management, driving productivity, persistency and profitability through drivers like product mix, R&R and contests, customer meets, branch visibility and on-ground activation. Customer Centricity Drive an integrated customer centric approach within the organization putting the Customer First through insights, research and market intelligence with focus on customer voice, complaints management and Net Promoter Score (NPS). Product proposition & Innovation Launch need based products & propositions, combo solutions with bank products under Circle of Trust umbrella branding and facilitating innovation in the company in collaboration with Lumen Lab, MetLifes Innovation Centre in Singapore. Special Achievements Junior Badminton Championship own the Badminton space for PNB MetLife through JBC Satara Half Hill Marathon earned the Guinness Book of World Records title for PNB MetLife through SHHM Asia Mobile Challenge steered PNB MetLife to win the 1 st prize across 12 MetLife countries in Asia 701, Tower 16, The Close South, Nirvana Country, Gurgaon 122002 Mobile: 98111 74731 Email: aks.gemini@gmail.com
Curriculum Vitae Confidential Previous Employment Assistant Vice President Marketing & Research, (Jul 2008 Dec 2011) Canara HSBC Oriental Bank of Commerce Life, Gurgaon Functional Summary To impact business by acquiring & retaining customers through segmented marketing campaigns with measurable results. Key responsibilities include advertising & communication, website & web initiatives and customer activation & insights. Special Achievements Launched the 1 st TV campaign of the company Revamped our Corporate website and launched on-line policy servicing platform Developed a unique web-based sales tool called LIS (Life Insurance Simulator) Previous Employment Senior Manager Business Research, (Apr 2004 Jun 2008) Aviva Life Insurance, Gurgaon Functional Summary Central repository for market intelligence within the organization, conducting research and collecting consumer insights for future product development. Special Achievements Worked with Aviva, London for 2 months on key strategic projects Entry strategy for emerging markets Member of the Accelerated Learning Programme (ALP), a residential programme at IIM, Ahmedabad. Winner of Value Ambassador Award thrice in a row Previous Employment s (Jun 2000 Mar 2004) Associate Project Director, IMRB International, New Delhi (May 1999 Jun 2000) A C Nielsen Marketing Research & Services Ltd., New Delhi Professional Qualifications Pursuing Certification in Digital Marketing Simply Digital, School of Digital Marketing, Gurgaon 1997 1999 K.J Somaiya Institute of Management Studies and Research. Mumbai University Master of Management Studies in Marketing with 66.00% marks 1993 1996 Kirori Mal College, Delhi University B Sc (Hons) in Mathematics with 81.33% marks

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Ashutosh_CV_Nov16

  • 1. Curriculum Vitae Confidential ASHUTOSH KUMAR (27.05.74) Current Employment Head - Marketing & Innovation (Dec 2011 till date) PNB MetLife Insurance India Company Limited, Gurgaon Functional Summary Responsible for developing & implementing brand communication and advertising strategy for the organization, supporting Sales Channels achieve targets & strengthen partner engagement, driving research & customer- centricity across functions, launching product propositions and facilitating innovation in the Company. Job Profile Brand & Advertising Build our brand equity among stakeholders, customers, partners and employees as a trustworthy, customer- centric and preferred life insurance partner through marketing interventions including advertisement, communication, activation and engagement. Channel Marketing Provide momentum to the sales efforts on target achievement, partner relationship management, driving productivity, persistency and profitability through drivers like product mix, R&R and contests, customer meets, branch visibility and on-ground activation. Customer Centricity Drive an integrated customer centric approach within the organization putting the Customer First through insights, research and market intelligence with focus on customer voice, complaints management and Net Promoter Score (NPS). Product proposition & Innovation Launch need based products & propositions, combo solutions with bank products under Circle of Trust umbrella branding and facilitating innovation in the company in collaboration with Lumen Lab, MetLifes Innovation Centre in Singapore. Special Achievements Junior Badminton Championship own the Badminton space for PNB MetLife through JBC Satara Half Hill Marathon earned the Guinness Book of World Records title for PNB MetLife through SHHM Asia Mobile Challenge steered PNB MetLife to win the 1 st prize across 12 MetLife countries in Asia 701, Tower 16, The Close South, Nirvana Country, Gurgaon 122002 Mobile: 98111 74731 Email: aks.gemini@gmail.com
  • 2. Curriculum Vitae Confidential Previous Employment Assistant Vice President Marketing & Research, (Jul 2008 Dec 2011) Canara HSBC Oriental Bank of Commerce Life, Gurgaon Functional Summary To impact business by acquiring & retaining customers through segmented marketing campaigns with measurable results. Key responsibilities include advertising & communication, website & web initiatives and customer activation & insights. Special Achievements Launched the 1 st TV campaign of the company Revamped our Corporate website and launched on-line policy servicing platform Developed a unique web-based sales tool called LIS (Life Insurance Simulator) Previous Employment Senior Manager Business Research, (Apr 2004 Jun 2008) Aviva Life Insurance, Gurgaon Functional Summary Central repository for market intelligence within the organization, conducting research and collecting consumer insights for future product development. Special Achievements Worked with Aviva, London for 2 months on key strategic projects Entry strategy for emerging markets Member of the Accelerated Learning Programme (ALP), a residential programme at IIM, Ahmedabad. Winner of Value Ambassador Award thrice in a row Previous Employment s (Jun 2000 Mar 2004) Associate Project Director, IMRB International, New Delhi (May 1999 Jun 2000) A C Nielsen Marketing Research & Services Ltd., New Delhi Professional Qualifications Pursuing Certification in Digital Marketing Simply Digital, School of Digital Marketing, Gurgaon 1997 1999 K.J Somaiya Institute of Management Studies and Research. Mumbai University Master of Management Studies in Marketing with 66.00% marks 1993 1996 Kirori Mal College, Delhi University B Sc (Hons) in Mathematics with 81.33% marks