ASIALYST Community Blog Innovation Training :: Day 3
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This document summarizes sessions from a 4M Asia Project training on using multimedia storytelling and developing a social media strategy for a community blog. Key points include: - Session 6 focused on different types of storytelling like profiles, explanations, narratives and using various media like video, photos and illustrations. It also discussed the concept of restorative narratives. - Session 7 addressed developing a social media strategy by considering goals, time commitment, target audiences, appropriate platforms, and team roles for content delivery. Sample goals included growing audience and engagement.
ASIALYST Community Blog Innovation Training :: Day 3
- 1. 4M ASIA PROJECT Community Blog Innovation Training 15-19 September 2017 - Bangkok
- 2. Session 6 How to transform your community blog through multimedia storytelling
- 3. Sometimes it is about using the right tool for the story, not every tool in the toolbox. John Stearns, Medium.com
- 4. Storytelling journalism • Find the people behind the storyA profile • Why or how something happenExplanations • Larger picture /social trendsIssues and trends • Wrongdoing, money, power struggles, documentsInvestigative • A story with characters, scenes and tensionsNarrative • Focusing on one particular moment,Descriptive/Day in the life • Tell a story in a unique way (roundtable, quotes)Voices or perspective story • Video, photographs, graphics or illustrationsVisual story
- 5. Restorative narrative Show how people are learning to rebuild after a tragedy or in the midst of chronic situations Tell stories about resilience… …In order to empower other people and communities to be resilient
- 7. The radio podcast storytelling Character, goal, obstacle Suspense RevelationLong-form Immersive
- 8. The best channel is the one used by your community Mobile first Streaming Apps (Apple / Android) Social Network Soundcloud, Stitcher, Downcast Your website
- 9. Individual Exercise Conceive a multi-story series • Each participant imagine one series of articles or radio podcasts or video or photo-reports : it's one big story in several episodes, like a TV series • Propose the plan of the story with all the episodes • Imagine a concept (issue or trend, the story of 1 individual or a group of community members ; specify the goal and the obstacle, how long each episode, how often) • Specify which channel of broadcast you will use (website, social networks, etc.) • Specify the crew needed to make the series
- 10. Session 7 How to develop a social network strategy for your community blog
- 11. 5 key questions • What do you want to achieve through social media?Achieve • What time can you commit to social media?Time • Who are your social media audience?Audience • Which social media sites are most likely to achieve what you want ?Sites • Who will be involved in the delivery of your action plan ?Delivery
- 12. What do you want to achieve Increase online audience Build an online following Sell website merchandising Increase volunteers numbers Make website more visible to partners/funders Raise awareness of website with local business sector Make links with specific groups within the community
- 13. What time can you commit to social media Be realistic How frequently Time for each site Don't do all Do it well
- 14. Who are your social media audience • Social media audience not always = blog audience Website communit y audience • Minorities • Women • Youth • ... Actual Partners • Funders/Donors • NGO/GOV • ... Potential Partners • New Funders • New Patronage • ... Potential audience • Elders • Farmers • ... Adapt your messages
- 15. Working Groups Develop a social network strategy for your community blog • 2 sub-groups • Pick one of your existing community blog • Answer the 5 key questions and adapt a social network strategy