Asian Retail Social Media - Biggest Malls Social Media Statistics
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This slideshare is a snapshot of how the top 10 of the largest malls in South East Asia measure up in terms of their social media presence on Facebook fans, engagement, and other platforms. It answers three questions: 1) how many fans? 2) how engaged? 3) how social? It also touches briefly on how their growth strategy might hinder their social media strategy.
Asian Retail Social Media - Biggest Malls Social Media Statistics
- 1. Asian Retail Social Media: How The Malls Are Doing It (Or not doing it)
- 2. were www.socialmetric.com retail brands like 3m, capitalmall asia, phyto use us to generate fans, engagement, sales actions from social media
- 3. Fun fact
- 4. Did you know
- 5. South East Asia 庄壊
- 6. 0.0005% of total land mass of the World
- 9. 京顎岳
- 10. Did you know
- 11. South east asia has 21 out of the 45 largestmalls in the world
- 12. South east asia has 21 out of the 45 largestmalls in the world
- 14. Se asian malls
- 15. 鰻看敬
- 17. We will delve into the 10 of 21 malls in south east asia
- 18. To see how they are executing their facebook campaigns
- 19. Lets take a snapshot of them as of early apr 2014.
- 20. This is how we will do it
- 21. From largestto 2ndto 3rd , etc, etc
- 22. COUNTRY MALL NAME size Fans: how many Weekly engagement: How much Other social media platforms: how social
- 23. Philippines - SM Megamall 500,000 m2 Fans: 231,375 Weekly engagement: 0.57% Other social media platforms: Instagram twitter
- 24. Philippines - SM CITY NORTH EDSA 482,878 m2 Fans: 353,765 Weekly engagement: 2.4% Other social media platforms: Instagram pinterest
- 25. Malaysia - 1 Utama 465,000 m2 Fans: 32,149 Weekly engagement: 1.2% Other social media platforms: none
- 26. thailand - centralworld 429,500 m2 Fans: 323,051 Weekly engagement: 0.8% Other social media platforms: instagram pinterest
- 27. malaysia - midvalley 420,000 m2 Fans: 46,787 Weekly engagement: 18.5% Other social media platforms: instagram
- 28. Philippines SM mall of asia 407,000 m2 Fans: 466,547 Weekly engagement: 4.2% Other social media platforms: twitter
- 29. malaysia sunway pyramid 396,000 m2 Fans: 461,251 Weekly engagement: 1.5% Other social media platforms: none
- 30. malaysia BERJAYA TIMES SQUARE KL 320,000 m2 Fans: 3,510 Weekly engagement: 7.4% Other social media platforms: twitter
- 31. INDONESIA MAL ARTHA GADING270,000 m2 Fans: 3,922 FRIENDS Weekly engagement: ? Other social media platforms: twitter. IT HAS MORE FOLLOWERS ON TWITTER THAN FB
- 32. Philippines sm city cebu 268,611 m2 Fans: 56,356 Weekly engagement: 1.4% Other social media platforms: none
- 33. Notable mentions
- 34. In Philippines,
- 35. the ayala group have an umbrella page for all their malls.
- 36. On top of the individual mall pages
- 37. But the sm group doesnt.
- 38. The ayala malls page is going strong
- 39. The ayala malls page is going strong
- 40. Philippines ayala malls 268,611 m2 Fans: 283,301 Weekly engagement: 1.0% Other social media platforms: Instagram twitter
- 41. Key questions to ask
- 42. Beyond a malls social media strategy
- 45. why are they opening malls
- 46. in provincial parts of Philippines
- 47. Our new malls will meet the underserved retail demand and aspirations of the residents in these areas. SM Prime President Mr. Hans T. Sy
- 48. This ultimately affects the asian social media retail landscape side of things
- 49. Would a more offline campaign and below the line work better for sm prime?
- 50. Maybe a social media engagement strategy
- 51. should be alower priority for their provincial malls?
- 52. Is that the reason why the MAL ARTHA GADING of indonesia
- 53. uses a facebook friend profile rather than a page?
- 54. hopefully
- 55. I would prefer to leave you
- 56. With initial questions to think about
- 57. Please email, tweet, or leave a note below to share your thoughts