Asics shoe presentation
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Kihachiro Onitsuka founded Onitsuka Co. in 1949 in Japan to make children's athletic shoes after World War II. He advocated for using sports to develop healthy youth. The company later changed its name to ASICS in 1977, which stands for "a sound mind in a sound body." ASICS is known for running shoes that provide guidance, cushioning, arch support, and a customizable fit through technologies like Impact Guidance System, Guidance Trusstic System, FluidRide gel cushioning, and FluidFit construction. Reviewers often praise ASICS shoes for stability, flexibility, and pronation support but sometimes criticize their weight, stiffness, and price compared to other brands.
Asics shoe presentation
- 1. By: Melanie Vu Hannah Duke Patrick Rene Courtney Alexander
- 2. Background Information ? Onitsuka Co., the earlier name of ASICS, was founded in 1949 by Kihachiro Onitsuka, a Japanese man who noticed a need for children¡¯s athletic shoes during the years following World War II. ? Onitsuka began by making basketball shoes in his living room. ? Onitsuka was an advocate of "bringing up sound youth through sports.¡± ? He changed the company name to ASICS in 1977. ? The name ¡°ASICS¡± is the acronym of the Latin phrase ¡°Anima sana in corpore sano¡± which translates to ¡°a sound mind in a sound body.¡± ? ASICS headquarters are located in Kobe, Japan.
- 3. ? Impact Guidance System- Improves the ability for the foot to make its natural heel strike to toe-off motion. ? Guidance Trusstic System- Helps to improve the movement of the foot and provides mid-foot structural reliability TREAD SUPPORT Characteristics of ASICS Shoes
- 4. ? FluidRide- The shoes have a mixture of bounce back and cushioning components with less weight and great durability ? Gel cushioning in front and back- Helps to lessen the shock during the impact and toe-off periods ARCH SUPPORT
- 5. ? FluidFit- The shoe is able to stretch in multiple directions, allowing for a ¡°glove-like¡± fit ? The toe boxes of ASICS shoes are often characterized as narrow and fitting long. TOE BOX
- 6. ? Discrete Eyelets- Help to even out lace tension, allowing for a more customized fit ? Heel Clutching System- Improved heel support and fitting MORE FEATURES
- 7. Pros: ? Recommended for flat feet and for narrow feet ? Good stability ? Great flexibility ? Long lasting pronation support ? Well cushioned ? Supportive heel PROS AND CONS (As frequently mentioned by reviewers) Cons: ? Lack of cushion at the front of the shoe ? Stiff front of shoe ? Stiff sole ? Heavy compared to other brands ? Pricey compared to similar shoes from other brands