Aso (App Store Optimization) Guide
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The document discusses the importance of App Store Optimization (ASO) for improving mobile app visibility, highlighting that 63% of app discoveries occur through app store searches. Key ASO strategies include optimizing keywords, titles, reviews, screenshots, icons, and descriptions to enhance search ranking and user engagement. Regular updates and user reviews are also emphasized as crucial for retention and gaining better app reviews.
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Windows App Store Optimization TipsSteven James
油
The document outlines key app store optimization tips, including the importance of a compelling icon, optimized title with keywords, attractive screenshots, and a strong app description. It emphasizes the significance of relevant keywords and effective app reviews, as well as the necessity of conducting competitor analysis. Lastly, it highlights the need to incorporate the brand name into keywords and maintaining consistency post-submission.Ad
Aso (App Store Optimization) Guide
- 1. The ASO Guide Wilson Peng @artofwarbiz
- 2. App store optimization (ASO) is the process of improving the visibility of a mobile app in the app store
- 3. Why App Store Optimization? According to Forrester, 63% of apps are discovered through app store searches.
- 4. If youre not using ASO to increase your apps search ranking, youre missing out on the largest discovery channel available to your app. - Kissmetrics
- 5. What To Focus On For A Better ASO? ASOKEYWORDS REVIEWS Title Icons Descriptions screenshots!
- 6. Keywords Extremely Important Search For Keywords That Rank High Include keyword in Title for better ASO Monitor Competitors keywords Dont use long keywords
- 7. Keyword Research Tool Make your life easier by using tools to do keyword research!
- 8. Mobile Actions Free ASO Keyword Research Tool Analyze the data!!
- 10. Titles Include Keyword in Title Keep it short (you dont want it to get chopped) Be creative for branding purposes
- 11. Reviews Encourage Loyal Users To Write Reviews Push Noti鍖cation For Reviews Good review = higher retention rate Update frequently and 鍖x bugs
- 12. Screenshots One of the 鍖rst things people look at Make sure its clear and describes your app Show the main functions of the app Localize Screenshots Add explainers to screenshots
- 13. Use explainers in your screenshots!
- 15. Icons Use Icons That Represent Your Brand Keep it simple Dont use words 1024 x 1024 Add Borders (get creative)
- 16. Flat icons!!
- 17. Descriptions Come up with a strong copy Include social proof Localize description Dont use more than 99 characters(it gets chopped!) Use powerful keywords First line is most crucial
- 19. Updates Constant Update Increases Retention Keeps users happy and loyal Encourages better review Encourages referrals Fix bugs Increases security
- 20. Big startups are always updating their app for bug 鍖xes!
- 21. Thanks for viewing! :) @artofwarbiz wilsonpeng.com
- 22. Learn Growth Hacking By Engaging in Real Time Weekly Projects/Examples http://growthintensive.com