Asp 2020 strategy_adopted_7- (1)
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The ASP 2020 Strategic Plan outlines the organization's mission to help people and organizations succeed through improved strategic thinking, planning, and action. The plan's vision is to achieve superior outcomes through strategy. It identifies five key strategies: 1) Develop a new business model, 2) Define customer segments and services, 3) Enhance customer access and service delivery, 4) Build out the Body of Knowledge and market certification, and 5) Adopt an effective leadership structure. The plan also lists strategic goals, action steps, and deliverables to implement the strategies between 2014-2015.
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- 1. ASP 2020 Strategic Plan MISSION ASPis a non-profitprofessionalsocietywhosemissionis to helppeopleandorganizationsto succeedthroughimprovedstrategic thinking,planningandaction. 2020VISION Achievingsuperioroutcomesthroughstrategy STRATEGIES 1. Developand implementa new businessmodel for ASP. 2. Definecustomersegments, valuepropositions,services and contentneeds; develop top priorityservices/content. 3. Enhance customeraccess and service delivery;developand implementa transformationalmarketingand customer/member developmentplan. 4. Build out the Body of Knowledgeand aggressively marketCertification. 5. Defineand adopt a leadershipand administrative structureand policies that willbest enable ASP to deliver on its vision. 2014-2015STRATEGIC GOALS& METRICS RedefineASP’s businessmodel Generateimmediate net revenue Enablegreateroperationaleffectiveness • Model adoption • Realignment of strategies and actions to model • Net revenue contribution • Immediacy of net revenue contribution • Risk/return trade-off • Up-front funding required • Board focus on strategy and policy • Reduced execution by volunteers • Committee deliverables • Follow-through on strategy • Timely reporting and monitoring • Efficiency and expense reduction 2014-2015ACTIONSTEPS 1. Form business model task group 2. Conduct research 3. Analyze the research 4. Develop business model in a facilitated workshop 5. Present to Board for review and approval 6. Revisit and align strategies and action steps to new model 1. Form customer segmentation task group. 2. Determine segments 3. Identify key services/ content valued by each segment 4. Prioritize existing and new services/content by value to and across segments, resource needs, revenue 5. Recommend services/ content development 6. Board assigns development 1. Task committees (e.g. Marketing & Membership, Chapters, International) 2. Assess effectiveness of delivery channels (e.g. chapters, website) 3. Recommend actions and budget for improving or expanding channels 4. Improve/expand channels 5. Create and gain approval for: a. Brand strategy and messaging b. Pricing strategies c. Marketing plan and budget 6. Drive execution 1. Task the Certification Ops Team; form BOK task group 2. Decide scope of BOK build out; develop plan/budget 3. Secure Board approval and raise needed funding 4. Write and validate content 5. Revise and validate exams 6. Publish 7. Develop and gain approval for marketing plan/budget 8. Execute plan per budget 1. Form governance task group 2. Identify key issues 3. Develop and recommend: a. Clear roles and responsibilities for Board and staff b.Needed processes/protocols (e.g. planning, committees, reporting,) c. Bylaws amendments to improve governance d.New/improved policies 4. On Board approval, publish in a coordinated manner DELIVERABLES • New business model • Realigned strategies and action steps • Customer segmentation • Services/content recommendations to drive development • Channel recommendations and budget • Brand strategy and messaging • Pricing strategies • Marketing plan/budget to drive actions • BOK build-out plan/ funding • Built out BOK • Marketing plan and budget • Effective marketing program • Recommended roles/responsibilities, processes and protocols, bylaws amendments, policies • Volunteer leadership handbook