Assertive IP Strategy
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Protecting intellectual property is important but can be challenging due to project time pressures and fears of making bad decisions or being too rigid. An assertive IP strategy focuses on inventing where it matters by thinking broadly about problems, competitors, customers, and opportunities rather than taking a one-size-fits-all approach. This proactive strategy catalyzes growth through early planning and unified technical and commercial functions, providing sustained competitive advantages from well-grounded decisions and mastering diverse protection tactics.
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Assertive IP Strategy
- 1. Assertive IP Strategy A powerful principle driven method to help you stay ahead TENSIONS Project time pressure - Fear that doing it properly will take too long - Stress felt when IP strategy is left until last Fear of making a bad decision - Poor or incorrect protection can cost money Fear of risk leads to rigidity - One size fits all - Least worst thinking Lack of clear, connected thinking - Difficult to break away from established norms PROTECT SMARTLY (Be Assertive) INVENT WHERE IT MATTERS (Be Proactive) Problem centred thinking Frame properly: broaden the problem Think: Maximise enforceability Think: Minimise exposure Know your competitors Know your consumers and customers Find the white space to play in Describe the broad challenge BENEFITS Catalysed growth - Invention and business strategies are connected - echnical and commercial functions are unified - Early planning is stimulated - Useful output is maximised Sustained competitive advantage - Decisions are well-grounded and lasting - Diverse types of protection are mastered - Right tactics at the right time are used Develop a strategy now with Northern Light Innovation Or Learn how in one of our workshops