Assigment2 std-super tarantuladelicacy
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The document proposes a novelty "Tarantula Cube" product - an ice cube containing a freeze dried baby tarantula encased in glass or hard plastic. It suggests the product could appeal to those seeking to be trendy or exclusive, and notes potential health and protein benefits. Details are provided on creating cocktail recipes using the cube, like a "Horny Kermit" shot containing melon and hazelnut liqueurs. The document outlines marketing the product through social media, sponsoring events, and giveaways, and distributing it through partnerships with beverage companies and trendy hotels and clubs.
Assigment2 std-super tarantuladelicacy
- 2. Idea The cube that will give you 8 LEGS The perfect awesome complement The Super Tarantula Delicacy Cube
- 3. The Opportunity People wanting to be hip and cool Seek an edge Seek exclusivity ≒ Seek to start a trend ≒ Seek to be in with the cool crowd ≒ Are willing to experiment as early adaptor ≒ Look for ever more outlandish products ≒ Are willing to spend a premium
- 4. The Super Tarantula Delicacy Cube ≒ Medicinal health benefits (better than Viagra) ≒ Proclaims exclusivity for premium liqueurs (a premium novelty ice cube) ≒ High Protein
- 5. The Product ≒ Freeze dried Tarantula (baby < 1in size) ≒ Floating in suspension (brightly colored) ≒ Encased in glass/hard plastic cube ≒ Available as a promotional set to bars ≒ Ready to be frozen on demand
- 6. Horny Kermit meets Spicy Tarantula - A Horny Kermit with a spicy fried tarantula - Horny Kermit is a shot made using: - Midori melon liqueur -Frangelico Hazelnut liqueur -Irish Cream - Spicy Tarantula can be made using a cajun spice seasoned batter and fried
- 7. Route to Market Demand Generation: ≒ Social Media (Facebook, Twitter, etc) ≒ Event Sponsorship (concerts, cultural events, etc) ≒ Idea contests with cool prizes (weekend getaway to exotic place) ≒ Giveaways to movers and shakers Distribution: ≒ Partnership with an International Beverage company ≒ Partnership with hip Hotel chains (i.e. "W") ≒ Partnership with trend setter clubs (i.e. Hardrock Cafe, Planet Hollywood, etc)
- 8. Thanks for your attention! Questions?