Assignment 2
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The document contains insights and opportunities for improving customer experiences in various domains such as travel, shopping, and wine tasting. Specifically, it proposes: 1) Having a special plane section for passengers with children to allow for better co-existence. 2) Using self-checkouts and high-tech solutions to reduce queues at popular Uniqlo stores. 3) Distributing "wine tasting notebooks" or mobile apps to help consumers keep track of wines they enjoy.
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- 2. INSIGHTS AND MISSED OPPORTUNITIES
- 6. CHILDREN ARE A BLESSING
- 8. BUT OFTEN NOT TO OTHER PASSENGERS
- 10. INSIGHT: THERE SHOULD BE A WAY TO CO- EXIST WITH CHILDREN ON PLANE
- 12. OPPORTUNITY: A SPECIAL CLASS AND A SEPARATE SECTION IN THE PLANES FOR PASSENGERS WITH CHILDREN
- 14. JAPANESE TILL THE CHECK OUT
- 16. UNIQLO STORES ARE THE FACE OF JAPANESE RETAIL IN THE WORLD
- 18. BUT POPULARITY WTIH SHOPPERS HAS ITS DRAWBACK: LONG QUEUES TO CHECK-OUTS
- 20. INSIGHT: THE SHOP CAN BE USE THE FAMOUS JAPANESE HIGH-TECH-NESS TO BEAT THE QUEUES
- 22. OPPORTUNITY: INTRODUCE HIGH-TECH SELF CHECK-OUTS TO UNIQLO SHOPS
- 26. 2 BILLION BOTTLES OF WINES ARE ENJOYED AROUND THE WORLD EACH YEAR
- 28. BUT A HUGE VARIETY OF WINES OFTEN LEAVES CONSUMERS CONFUSED - WHAT WINE THEY TRIED LAST TIME, IF THEY LIKED IT AND IF THEY SHOULD BUY IT AGAIN
- 30. INSIGHT: SHOPS CAN HELP WINE CONSUMERS TO KEEP TRACK OF THEIR FAVOURITE WINES AND KEEP THEIR CHOICES SAFE
- 32. OPPORTUNITY: DISTRIBUTE WINE TASTING NOTEBOOKS IN SHOPS FOR WINE CONSUMERS (ALSO POSSIBLE IN MOBILE APP)
- 34. SEAT BACK AND ENJOY THE FLIGHT
- 36. MILLIONS OF PASSENGERS FLY ECONOMY CLASS DAILY
- 38. BUT EVEN WITHOUT THE COMFORT OF BUSINESS CLASS THEY WANT TO FEEL COMFORTABLE - IN OFTEN UNCOMFORTABLE ECONOMY SEATS
- 40. INSIGHT: A MINOR CHANGE TO ECONOMY CLASS SEATS CAN MAKE A DIFFERENCE
- 42. OPPORTUNITY: A SEAT WITH RETRIEVABLE LEG-PROP THAT CAN PROVIDE PASSENGERS WITH MORE WAYS TO POSITION THEMSELVES DURING THE FLIGHTS
- 44. DRY UMBRELLA
- 46. UMBRELLA IS THE MOST COMMON WAY TO STAY DRY UNDER THE RAIN
- 48. BUT ONCE OFF THE STREET, A WET UMBRELLA IS INCONVENIENT - IF PUT IN A BAG, IT MAKES IT DAMP
- 50. INSIGHT: THERE MUST BE A WAY TO KEEP THE WET UMBRELLA DRY
- 52. OPPORTUNITY: A PLASTIC CASE FOR UMBRELLAS, INSTEAD OF / IN ADDITION TO THE FABRIC ONES THEY ARE SOLD IN
- 54. WINE TASTING IN SHOPS
- 56. THERE ARE DOZENS OF WINE BOTTLES ON THE SHELVES OF SUPERMARKETS
- 58. BUT HOW DO YOU KNOW IF THE ONE YOU THINK OF BUYING IS GOOD OR HOW DO YOU CHOOSE BETWEEN THE MANY?
- 60. INSIGHT: WINE TASTNG IN STORE CAN HELP WINE SELECTION
- 62. OPPORTUNITY: A TASTING MACHINE IN- STORES - GIVING THE SHOPPERS TO TRY A LITTLE AMOUNT OF TO 5 WINES PRIOR TO PICKING UP A BOTTLE TO BUY