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Assignment 28
Group ideas pitch
Toby, Thomas, Jack, Ihab

Song Idea Summery
Born to run The idea will be about an athlete who loses the ability to walk, however his
determination to run again takes him through hard times of trying to walk
again using parallel bars. With a montage of failing the boy finally is able to
walk on crutches from which he starts trying to run again.
Tenerife sea The video will open with a couples iphones with memories of them together. The
camera will zoom into the memory's and cut to a scene with a flash of white light of
the couple together. This will continue with the linear theme of the memories of the
couple together with the memories of them meeting with 4-6 memories and
performance scattered throughout with the singer singing in locations that the
couple has been. The memory will be done when a the couple take the photo that
matches the memory that they went into
Sober This idea will focus on an alcoholic man who wakes up after a heavy night of drinking and
realizes he's late for his date, he then rushes to desperately make it on time. As he runs towards
the restaurant he will grab items out of shop fronts: Tie, flowers, Jacket. With flashes to the
female at the restaurant.
The performance part will be of him singing in a dark dimly lit room in a jacket and smart
clothing.

Song Why is it Narrative, Performance or conceptual? Also how Is it going to promote the
artist?
Born to Run This narrative will be a message from the artist's, saying that no disabilities or
setbacks should stop you from perusing your dreams. There will be an aspect of
performance so we can represent the artists USP as classic and old school.
Tenerife Sea The music video will be mainly narrative with bits of performance in with the
performer being in the memories with them. Not sure yet whether it will be better to
have the artist in the narrative or separate from the narrative. But if the artist is in
the narrative it will help promote him as it will make him more relatable to the
audience having a normal relationship bringing him down from his celebrity status
thus helping his image. This video will mainly be narrative as it suits the target
audience and style of Ed Sheeran's audience to expect a narrative video as his target
audience is very ranged so a narrative gives the audience a new story to follow
adding another layer to the song.
Sober The music video will be a split of narrative and performance at about 60/40, the
reason for this is because I feel it will add more to the lyrics and it will promote the
artist of course in terms of him starring in it but also shaking up his image and
persona in the video from his very clean cut and smart artist to a different version
that people may be able to relate to more as it shows him to be a normal human
being. It is effective for the artist because it targets his target audience as they will
have just discovered alcohol.

Song What is the USP?
Born to run The USP for the artists will be the smart, checkered shirts with
suspenders and a bow tie. Smart trousers to complete the
look. The band will also have a symbol to represent
themselves. Making them look classy and old school.
Tenerife sea The USP for the artist will be smart casual wearing with suit like
costumes with for example a shirt with a blazer and the main
USP will be a fedora hat that he will be known for that will
appear in every shot he is in and on all ancillaries to identify
him.
Sober The USP of the artist would be his smart clothes and intelligent
manner. This would come in the form of a suit and tie and a
fancy watch. The suit would be full black and a classy silver
watch and rings perhaps. This is to round out the "Intelligent"
and smart look.

Song How will the ancillaries connect to the music video?
Born to run The magazine advert will consist of 3 photos of the athlete in a beetles kind of style
in different column showing him in a wheel chair, crutches and finally running. The columns
separating the photos will show the athlete in Different places(city, athletics track, park).
The digipak will show a similar thing.
Tenerife sea The ancillaries will connect to the music video as the artist will always be front and center in
both the music video and the digipak and magazine advert with his USP of his fedora hat
shown throughout the music video and ancillaries. He will be surrounded by nature and
bright imagery around with a bright background most likely outside making him shine in the
light and look like a positive image.
Sober Ancillaries would be a bright cover of the man with his head in his hands in his room with
bottles and pieces of clothing around him- from the video. That would be the cd cover, the
magazine advert will consist of the man in a bar with the clothes he got from the video with
a few empty glasses surrounding him and he is looking at the camera which will be a
midhshot from behind the bar, lowkey lighting keeping it dark but the light would bath him
in a yellow glow and most of his surroundings would be more dimly lit.

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Assignment 28 group pitches

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Assignment 28 group pitches