Assignment 4
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The document provides guidance on using Twitter for marketing campaigns. It recommends concisely explaining your offer and using hashtags to target keywords in tweets. Videos in tweets and promoted tweets engage users 10x more than tweets without video and save over 50% on cost-per-engagement. Marketers should periodically track their Twitter followers and use tools like Unfollowerstats to analyze follower analytics and identify unfollowers. Screenshots and analytics of example tweets are also included for reference.
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