Assignment 5
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This document discusses the research and branding development work done by Brandon Chivers for an interactive avatar project. It includes summaries of articles about airports using avatars to provide flight information to passengers. The document outlines the naming, branding, logo design, web design, and prototyping work done to create a brand and digital presence for an interactive avatar technology called Avtech.
![Interactive Life via Avatar Brandon Chivers
Assignment One, Research
¡°Speaking to a live representative on the
phone is complicated and time consuming,
[¡] harbinger of a more automated
experience.¡±!
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.
html?_r=0](https://image.slidesharecdn.com/newmedia-141208024357-conversion-gate02/85/Assignment-5-5-320.jpg)
Assignment 5
- 1. Interactive Life via Avatar Brandon Chivers FA102a, Research and Brand Development!
- 2. Interactive Life via Avatar Brandon Chivers Assignment One, Research ¡°¡®Avatars¡¯ to replace some humans at NYC area airports¡±! http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports
- 3. Interactive Life via Avatar Brandon Chivers Assignment One, Research Projected Avatar on life-sized flat screen in airports to dispense flight information. ! http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports
- 4. Interactive Life via Avatar Brandon Chivers Assignment One, Research ¡°She¡¯s not replacing anybody, she¡¯s supplementing the existing force of customer care representatives,¡±! http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information. html?_r=0
- 5. Interactive Life via Avatar Brandon Chivers Assignment One, Research ¡°Speaking to a live representative on the phone is complicated and time consuming, [¡] harbinger of a more automated experience.¡±! http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information. html?_r=0
- 6. Interactive Life via Avatar Brandon Chivers Assignment One, Description of Future Product or Service Interactive life-like Avatar !
- 7. Interactive Life via Avatar Brandon Chivers Assignment Two, Naming Process ? Simulated! ? Customer Service! ? Avatar ! ? Experience! ? Representative! ? Technology! ? Interactive! ? Projected! ? Dispense! ? Informational !
- 8. Interactive Life via Avatar Brandon Chivers Assignment Two, Naming Process Avatar + Technology = ! Avtech! Suggests the services offered without ambiguity. Yet, sounds distinct and engaging in the branding of the company.
- 9. Interactive Life via Avatar Brandon Chivers Assignment Two, Brand Character Diagram PERSONA professional inspiring ambitious surreal Avtech LANGUAGE complex revolutionary user-experience Serious TONE scientific helpful technological advance PURPOSE Enable Amplify Captivate Interactive
- 10. Interactive Life via Avatar Brandon Chivers Assignment Three, Logotype Research, Word from Diagram I chose, "Interactive¡± as the word from the brand character diagram.!
- 11. Interactive Life via Avatar Brandon Chivers Assignment Three, Logotype Research https://www.cvta.org/images/member-logos/Neutron-Interactive-logo.jpg! http://www.fuel.ie/oldsite/easyedit/pictures/productpictures/project-orbit_logo.jpg! http://michelledash.com/wp-content/uploads/2009/04/q.bmp!
- 12. Interactive Life via Avatar Brandon Chivers Assignment Three, Finished Logotype
- 13. Interactive Life via Avatar Brandon Chivers Assignment Four, Social Media Branding Research ? Apple Inc. ! https://www.facebook.com/pages/Apple-Inc/105596369475033! ? Lyve Minds Inc. ! ? https://www.facebook.com/lyvemindsinc/info?tab=overview ! ? Startapp! https://www.facebook.com/Startapp/timeline!
- 14. Interactive Life via Avatar Brandon Chivers Assignment Four, Social Media Branding, Creating Community ? Via Facebook message! ? Texted contacts ! ? Sending out mass email!
- 15. Interactive Life via Avatar Brandon Chivers Assignment Four, Social Media Branding, Facebook Pages
- 16. Interactive Life via Avatar Brandon Chivers Assignment Four, Social Media Branding, Facebook Pages
- 17. Interactive Life via Avatar Brandon Chivers Assignment Four, Social Media Branding, Facebook Pages
- 18. Interactive Life via Avatar Brandon Chivers Assignment Five, Webpage Layout Research for Wireframes https://www.Apple.com!
- 19. Interactive Life via Avatar Brandon Chivers Assignment Five, Webpage Layout Research for Wireframes https://www.NASA.gov!
- 20. Interactive Life via Avatar Brandon Chivers Assignment Five, Wireframe
- 21. Interactive Life via Avatar Brandon Chivers Assignment Five, Tagline Research ? Adobe: Better by Adobe! ? American Express: My life. My card.! ? Seagate: We turn on ideas! ? Microsoft: Your potential. Our passion.! ? Salesforce.com: Experience success!
- 22. Interactive Life via Avatar Brandon Chivers Assignment Five, Homepage visual Design
- 23. Interactive Life via Avatar Brandon Chivers Assignment Five, Lower Level Visual Design
- 24. Interactive Life via Avatar Brandon Chivers Assignment Five, Linked Prototype URL https://projects.invisionapp.com/share/ PN1TV4UMC#/screens!
- 25. Interactive Life via Avatar Brandon Chivers Thank You