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Scents and Flavors via Smartphone Cassidy Lang 
FA102a, Research and Brand Development
Scents Flavor Taster and Flavors App via Smartphone Cassidy Lang 
Assignment One, Research 
Are you ready for a virtual taste? 
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Scents and Flavors via Smartphone Cassidy Lang 
Assignment One, Research 
Electrical and thermal stimulation of the tip of 
the tongue create virtual taste. 
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Scents and Flavors via Smartphone Cassidy Lang 
Assignment One, Research 
Different combinations of electrical currents 
and temperatures can produce salty, sweet, 
sour and bitter sensations. 
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Scents and Flavors via Smartphone Cassidy Lang 
Assignment One, Research 
This technology is a step away from the age of 
information, where we are now, to the age of 
experience. 
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment One, Research 
Humans are limited if we remain 
communicating with solely audio and vision. 
http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment One, Description of Future Product or Service 
Scents and Flavors via Smartphone Extension
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Two, Naming Process 
Selected words from the original post: 
Simulator, Synthesize, Sensation, Virtual, Currents 
Generated name possibilities: 
Sensimulator (created by combining Sensation and Simulator) 
VirtualSense (created by combining Virtual and Sensation) 
Selected name: 
VirtualSense 
Justification for why that name was selected: 
Clearly suggests what the product does with words that will be 
understood by targeted users.
FSlcaevnotrs S aanvde Fr lAapvpors via Smartphone CCaassssiiddyy LLaanngg 
Assignment Two, Brand Character Diagram
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Three, Logotype Research, Word from diagram 
Whimsical
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Three, Logotype Research 
h"ps://twi"er.com/ 
h"p://www.starbucks.com/ 
h"p://www.spo5fy.com/
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Three, Finished Logotype
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Research 
WhatsApp 
https://www.facebook.com/whatsapp.official/info 
Twitter 
https://www.facebook.com/twitterinc/info 
Skype 
https://www.facebook.com/Skype
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Creating Community 
 Posts on personal social media accounts 
 Word of mouth 
 Text messages to friends/family
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Facebook Pages
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Facebook Pages
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Facebook Pages 
Comments
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Facebook Pages 
Comments (cont.)
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Facebook Pages 
Comments (cont.)
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Facebook Pages 
Comments (cont.)
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Four, Social Media Branding, Facebook Pages
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Five, Webpage Layout Research for Wireframes
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Five, Webpage Layout Research for Wireframes
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Five, Webpage Layout Research for Wireframes
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Five, Wireframe
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Five, Tagline Study 
Share 
Moments. 
Share 
Life. 
 
Kodak 
Dont 
get 
mad. 
Get 
GLAD. 
GLAD 
Whats 
in 
your 
wallet? 
 
Capital 
One 
Have 
it 
your 
way. 
-足 
Burger 
King 
Eat 
fresh.-足 
Subway
Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang 
Assignment Five, Homepage Visual Design in a Browser 
h"p://invis.io/3F1R2SZQH

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Assignment 5b Updated

  • 1. Scents and Flavors via Smartphone Cassidy Lang FA102a, Research and Brand Development
  • 2. Scents Flavor Taster and Flavors App via Smartphone Cassidy Lang Assignment One, Research Are you ready for a virtual taste? http://www.kurzweilai.net/are-you-ready-for-virtual-taste
  • 3. Scents and Flavors via Smartphone Cassidy Lang Assignment One, Research Electrical and thermal stimulation of the tip of the tongue create virtual taste. http://www.kurzweilai.net/are-you-ready-for-virtual-taste
  • 4. Scents and Flavors via Smartphone Cassidy Lang Assignment One, Research Different combinations of electrical currents and temperatures can produce salty, sweet, sour and bitter sensations. http://www.kurzweilai.net/are-you-ready-for-virtual-taste
  • 5. Scents and Flavors via Smartphone Cassidy Lang Assignment One, Research This technology is a step away from the age of information, where we are now, to the age of experience. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
  • 6. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment One, Research Humans are limited if we remain communicating with solely audio and vision. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online
  • 7. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment One, Description of Future Product or Service Scents and Flavors via Smartphone Extension
  • 8. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Two, Naming Process Selected words from the original post: Simulator, Synthesize, Sensation, Virtual, Currents Generated name possibilities: Sensimulator (created by combining Sensation and Simulator) VirtualSense (created by combining Virtual and Sensation) Selected name: VirtualSense Justification for why that name was selected: Clearly suggests what the product does with words that will be understood by targeted users.
  • 9. FSlcaevnotrs S aanvde Fr lAapvpors via Smartphone CCaassssiiddyy LLaanngg Assignment Two, Brand Character Diagram
  • 10. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Three, Logotype Research, Word from diagram Whimsical
  • 11. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Three, Logotype Research h"ps://twi"er.com/ h"p://www.starbucks.com/ h"p://www.spo5fy.com/
  • 12. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Three, Finished Logotype
  • 13. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Research WhatsApp https://www.facebook.com/whatsapp.official/info Twitter https://www.facebook.com/twitterinc/info Skype https://www.facebook.com/Skype
  • 14. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Creating Community Posts on personal social media accounts Word of mouth Text messages to friends/family
  • 15. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Facebook Pages
  • 16. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Facebook Pages
  • 17. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Facebook Pages Comments
  • 18. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Facebook Pages Comments (cont.)
  • 19. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Facebook Pages Comments (cont.)
  • 20. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Facebook Pages Comments (cont.)
  • 21. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Four, Social Media Branding, Facebook Pages
  • 22. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Five, Webpage Layout Research for Wireframes
  • 23. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Five, Webpage Layout Research for Wireframes
  • 24. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Five, Webpage Layout Research for Wireframes
  • 25. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Five, Wireframe
  • 26. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Five, Tagline Study Share Moments. Share Life. Kodak Dont get mad. Get GLAD. GLAD Whats in your wallet? Capital One Have it your way. -足 Burger King Eat fresh.-足 Subway
  • 27. Flavor Scents Saver and Flavors App via Smartphone Cassidy Lang Assignment Five, Homepage Visual Design in a Browser h"p://invis.io/3F1R2SZQH