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RESEARCH, PRODUCT PROPOSAL
AND MULTIMEDIA EXPLORATIONS
FA102A
LEADING AI COUNTRY WILL BE
RULER OF THE WORLD, SAYS PUTIN
ASSIGNMENT I: RESEARCH
http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
COLOSSAL OPPORTUNITIES
AND THREATS THAT ARE
DIFFICULT TO PREDICT NOW
ASSIGNMENT I:
RESEARCH
http://www.kurzweilai.net/leading-ai-country-will-be-ruler-of-the-world-says-putin
ASSIGNMENT I: RESEARCH
DOD ADVOCATED
 Self-organizing swarms of small
drones
HUMAN INTERVENTION
AND THE LIMITS OF
INNOVATION
ASSIGNMENT I:
RESEARCH
ASSIGNMENT I
AI STATE OF LIFE
 Analyze living organisms
 Assess, Resolve, Relay
 Self-improving, self-maintaining brain
SOURCE FOR BRAND
CHARACTER WORDS
Dont Wanna Miss A Thing -Aerosmith
ASSIGNMENT II
NAMING PROCESS
 Arti鍖cial Intelligence
 Drone
 Predict
 War
 Lethal
 Autonomous
 Robots
 Revolution
 Gun
 Immediate
 Human
 Path
Autopathone
ASSIGNMENT II
BRAND CHARACTER DIAGRAM
Autopathone
Persona Purpose
LanguageTone
Sweet
Smile
Moment
Together
God
Heart Beating
Awake
Breathing
Forever
Kiss
Eyes
Time
Miss
Close
Dream
Treasure
ASSIGNMENT III
TWITTER CAMPAIGN  WORDS
 Emphasize urgency
 Offer percentage discounts
 Use the word free
 Avoid distracting hashtags
 Ask a question
https://business.twitter.com/en/blog/5-tips-writing-effective-Twitter-Ads-copy.html
ASSIGNMENT III
TWITTER CAMPAIGN  IMAGES
 No boring stock images
 Create reusable
templates
 Use bold colors
 Use illustrations
https://business.twitter.com/en/blog/do-dont-Twitter-images.html
ASSIGNMENT III
TWITTER CAMPAIGN  HASHTAGS
 Get audience involved
 Encourage use of hashtag while
using product
 Incorporate pop culture
 Use existing trending hashtag
 Create a contest
https://www.tintup.com/blog/7-examples-of-successful-hashtag-campaigns/
ASSIGNMENT III
OVERALL TWITTER
CAMPAIGN
 Humanize the experience
 Involve Audience
 Use info wisely
 Timely, relevant
 In鍖uencers
http://www.adweek.com/digital/7-creative-twitter-campaigns/
Assignment vi motion graphic
Assignment vi motion graphic
Assignment vi motion graphic
Assignment vi motion graphic
Assignment vi motion graphic
Assignment vi motion graphic
Assignment vi motion graphic
SOUND DESIGN EXPLORATION:
PROMOTIONAL PODCAST INTRO
https://soundcloud.com/michaelortiz-4/podcast-autopathone
FINAL FRAMES FOR MOTION GRAPHIC

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Assignment vi motion graphic