Assignment2_ver2
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The document provides observations from visits to different clothing stores and restaurants in Santiago, Chile to compare how they are planned and designed. In 3 sentences: The document compares the space, lighting, music, product display, and employee behavior between stores to understand what factors make one service feel different from another. Observations were made about factors like open floor plans, soft music, cash registers in the back, mirrors for dressing, and competitive prices. Remarks were also made about the design of 3 restaurants in terms of straight lines, wall decorations, candle coverage, and lighting for selling beef.
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![The golden question: What does
a service different from another?
How much care do each store took on
the appearance, order, space
distribution and other elements?
[of course, no creative design]](https://image.slidesharecdn.com/assignment2-121102015738-phpapp01/85/Assignment2_ver2-1-320.jpg)
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- 1. The golden question: What does a service different from another? How much care do each store took on the appearance, order, space distribution and other elements? [of course, no creative design]
- 2. When a service is planed, a bunch of factors and details are considered or simply missed As its obviously determined by budget and goals, we decited to visit same-line different stores at a single shopping center in Santiago of Chile. NEXT
- 3. So we made six observations of two kinds of stores. A. Three clothing stores: Banana Republic, very fine stuff Trial, middle fine stuff Zara, middle casual stuff Wont bore you, just some remarks
- 4. 1. If you got the money, youll maybe hire some talented designers and carpenters for creating these fine wood built-in open closets and dispose a very wide space for a few products. BUT If you pay attention to what professionals plan, you may take an advantage deciding carefully good light conditions, low volume soft 80s songs, cash register at the back-side of the store, wide mirrors for dressers, store-like dressed and advertising-alike sellers and, of course, competitive prices to avoid clients just floating around.
- 5. 2. Please dont watch visitors as they look at products, and let them take a sit just for relax! Avoid dark places for selling clothes. Dont expect clients to see your store shine. 3. Why this disorder? You wont like your clients to perceive your store as a household mess or a factory, will you?
- 6. Three more experiments B. Three restaurants: Lizarran, snack, bar and restaurant. Tanta, snack, bar and restaurant. Santabrasa, roasted beef. And again, pals, just some remarks (you already guessed the first example is my perfect model)
- 7. 1. If youre thinking of opening a restaurant, please do consider these basic design regards: follow straight lines, try covering the flames of your candles, dont fear to decorate walls with original design. Also make sure your employees take along very well. If halloween is near, try some nice detail. Man, is there a great football match on TV?
- 8. 2. Dont drawn people in sunshade moreover if your inside a shopping center. 3. Dont dare breaking movement, straight lines. Where should I go now? 4. Would you consider low lights if youre selling beef?... Maybe its like primitives caves. But people dont seem to care and they can smell the product from far away.
- 9. Well Many thanks for you time and see you soon!!