Social Media & Video Advertising in China
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In 2010, the online video market in China was valued at 3.14 billion yuan, an increase of 78.1%. Video advertising accounted for 68.5% of online video revenue. The two major players in this market were Youku and Tudou. Youku was established in 2006 and supported by social media platforms like Qzone, Weibo, Renren and Tencent Microblog, through which users shared over 650,000 Youku videos daily. Tudou was founded in 2005 and generated most of its revenue from advertisements, with 420 advertiser clients by the end of 2010. Both companies partnered with other businesses to leverage their large user bases and social sharing features.
Social Media & Video Advertising in China
- 1. L¡¯Atelier BNP Paribas San Francisco Paris ¡¤ Shanghai Social Media & Video Advertising in China
- 2. Social Media In China
- 3. Video Advertising In China In 2010, China Online Video market valued 3.14 billions , increased by 78.1% Video advertising accounts for the most part of Online Video revenue: 68.5% 2 Major players: Youku, Tudou SOURCE: http:// tinyurl.com/4ysco98
- 4. Youku.com , Inc. (NYSE: YOKU) Established in June 2006 by Victor Koo, ex-president and COO of Sohu Name implication: High quality videos & cool experiences Youku Link is supported by four of China¡¯s most influential social media Users of each service share and repost an average of 650,000 Youku videos every day Tencent's Qzone: Social networking website for blogs, diaries and photos http://qzone./ SINA Weibo: Microblogging service provided by Sina http://t.sina.com.cn/ Renren: Most influential SNS website in China http://www.renren.com Tencent Microblog: Microblog service provided by Tencent http://t./ SOURCE: http://tinyurl.com/66s65jw Market Player Potential & Opportunity
- 5. Example: Youku with Taobao Online video+Online Trade= Video e-Commerce Advantages: Market Player Potential & Opportunity
- 6. Tudou.com Online in April 2005 Earliest and second biggest video sharing platform in China Main revenue comes from advertisement: 21.16M € (Jan-Sep 2010) 420 advertisement clients by the end of 2010 SOURCE: http:// tinyurl.com/3o2t3qv http :// tinyurl.com/3l46nuv Domestic Ad Contributors (4.7%) Largest Global Ad Clients (13.5%) Market Player Potential & Opportunity
- 7. Example: Tudou with Minute Maid Online live show organized by Tudou cooperating with Minute Maid Brand awareness rose to 81.2% Positive comments for the brand during and after the show >80% : Fun, Creativity 4I Principle: Interesting, Interests, Interaction, Individuality SOURCE: http://tinyurl.com/3mx53ky Market Player Potential & Opportunity