![LTE ??????? ???
? ????? 90%? ??? ??? ???? ???, ? ? ???? ??????
? ???? ¡¯13? ?? ?? ??? ??? 16% ???? ?????, ?? ?? ?? ??? ??
? iPhone? ???? ????? ??? 11? 9.5%?? ????? 10% ???? ??
? 3G ?? ????? ??? ?? LTE(LTE-A) ???? ???? ???? 90%? ??
[ ???? ??? ???? ?? ]
???
iOS
[ ????? ??? ???? ?? ]
Android
??
HSDPA
LTE
100%
90%
80%
70%
89.9% 91.6%
78.0%
78.2%
82.1% 83.3%
82.9% 79.9%
84.1%
87.5% 85.5% 85.1%
60%
88.8%
50%
92.5%
78.8% 77.2% 81.3% 82.0%
84.9% 84.6% 82.8% 82.0%
85.8%
90.0%
40%
7.8%
3.4%
3.4%
2.7%
3.0%
1.9%
3.5%
9.5%
17.4% 18.8% 16.0%
13.2% 12.5%
10.3% 11.5% 13.7%
20%
7.0%
8.9%
10%
10.6%
6.8%
20.6% 22.2% 18.0% 17.5%
14.0% 14.3% 16.6% 17.5%
13.8%
9.5%
??: ATLAS Mobile Index
Dec-13
Nov-13
Oct-13
Sep-13
Aug-13
Jul-13
Jun-13
0%
May-13
Feb-13
4.7%
4.1%
Apr-13
4.7%
3.6%
Mar-13
6.5%
3.5%
Jan-13
30%
??: ATLAS Mobile Index
Page 2](https://image.slidesharecdn.com/atlas2013-140211174300-phpapp02/85/Atlas-2013-3-320.jpg)
[Atlas] 2013? ?? ??? ?? ??
- 1. 2013? ?? ??? ?? ?? ???? ???????
- 2. ?? ??? ?? ??? ?? ? ??? ??? ?? ???? ??? ?? ?? ? ??3? ???? ??? 1? ???? ? 206??? ??? ?? ? ???? ?? ??? 3? ???? ? 140??? ??? ?? ? KT ?? ???? ?? ? ?????3 ??? ??? ???? 10? ? 195??? ??? ?? (??: ???) MNP ? MNP (??: ???) Total 250.0 250.0 ??3? ??? ??? ??, ???? ?? ???? ?? 200.0 ???S4 LTE-A ???? ??? ?? LTE? ???? ???S4 ??? ?? ???? ??? ?? ?? 150.0 ?????3 ???? ?????3 KT ?? ?? ?? ???? ????? ?? ?? ?? ?? 200.0 150.0 100.0 100.0 50.0 50.0 0.0 0.0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 ??: ATLAS Mobile Index Page 1
- 3. LTE ??????? ??? ? ????? 90%? ??? ??? ???? ???, ? ? ???? ?????? ? ???? ¡¯13? ?? ?? ??? ??? 16% ???? ?????, ?? ?? ?? ??? ?? ? iPhone? ???? ????? ??? 11? 9.5%?? ????? 10% ???? ?? ? 3G ?? ????? ??? ?? LTE(LTE-A) ???? ???? ???? 90%? ?? [ ???? ??? ???? ?? ] ??? iOS [ ????? ??? ???? ?? ] Android ?? HSDPA LTE 100% 90% 80% 70% 89.9% 91.6% 78.0% 78.2% 82.1% 83.3% 82.9% 79.9% 84.1% 87.5% 85.5% 85.1% 60% 88.8% 50% 92.5% 78.8% 77.2% 81.3% 82.0% 84.9% 84.6% 82.8% 82.0% 85.8% 90.0% 40% 7.8% 3.4% 3.4% 2.7% 3.0% 1.9% 3.5% 9.5% 17.4% 18.8% 16.0% 13.2% 12.5% 10.3% 11.5% 13.7% 20% 7.0% 8.9% 10% 10.6% 6.8% 20.6% 22.2% 18.0% 17.5% 14.0% 14.3% 16.6% 17.5% 13.8% 9.5% ??: ATLAS Mobile Index Dec-13 Nov-13 Oct-13 Sep-13 Aug-13 Jul-13 Jun-13 0% May-13 Feb-13 4.7% 4.1% Apr-13 4.7% 3.6% Mar-13 6.5% 3.5% Jan-13 30% ??: ATLAS Mobile Index Page 2
- 4. ??? ??? ??? ?? ? ???? ??? ??? ?? ???? ???, 5?? ??? ???? ? ¡¯13? 12? ?? ???? ???? ??? 4?? 3?? 5?? ??? ?? ? 5?? ?? ???? ??? ??? ?? ???, 4?? ?? ??? ???? ??? ?? ? 4?? ?? 4~4.5?? ?? 4.5~5.0?? ?? 5.0?? ?? 100% 90% 80% 70% 50.9% 51.4% 52.8% 54.4% 56.9% 56.6% 55.4% 58.4% 60% 68.5% 71.3% 10.3% 7.5% 70.5% 73.3% 50% 40% 30% 33.5% 37.3% 29.9% 20% 10% 11.8% 0% 3.8% 7.6% 3.8% Jan-13 Feb-13 9.4% 26.4% 8.5% 25.5% 5.7% 24.6% 5.0% 23.1% 3.9% 8.0% 10.6% 11.9% 13.8% 17.6% Mar-13 Apr-13 May-13 Jun-13 Jul-13 17.2% 5.0% 4.0% 4.8% 7.7% 12.5% 7.8% 9.6% 19.3% 16.4% 13.6% 12.9% 9.4% Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 ??: ATLAS Mobile Index Page 3
- 5. ???? ?? ?? ? ¡¯13?? ??? ?? ??? ???? ????? 28?, ??? 4? ? ??? ????? ???? 60%? ?????, ¡¯13? 12? 51.4% ???? ?? ? LG??? ¡¯13? 8? 31.7%? ??? ?? ?? 30% ??? ?? ? ??? 9?? 10? ???? ???? ?????, ???? ??? 12? 15.6%? ??? ?? 250.0 ?????? ???? ??? II 2G Apple ?? LG ?? No.6 ???? G Pro 200.0 ???? G2 ??? ?? ?? LTE-A ??? ?? ???S4 mini ???? GK ???? LTE 3 GzOne ???S4 LTE-A ?? S5 ??? ???S4 ?? ??? 150.0 ?? Total (??: ???) ?? ????? ???S4 ? ??? ??? ???5S ???5C 250.0 ?? ???UP ???S4 ??? 200.0 ??? ? LG G Flex Nexus5 ????? 3 150.0 65.7% 51.4% 100.0 100.0 25.8% 50.0 50.0 31.7% 15.6% 9.0% 0.0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 7.0% Dec-13 0.0 ??: ATLAS Mobile Index Page 4
- 6. ????? ??? ?? ?? ? ????? ?? 2? ??? ????? ???? ??? ?? ? ¡¯13? 2? ?????? ????? ???? ? 50%? ??? ?? ????? ?? ?? ???? ?? ? 7?? ???S3 LTE? ?? ?? ???? ??? ? ???? ??? ?? ?? ???? ???? ?? ? ?????2? ¡¯13? ???? ??? ???? ?? ??????? ?? 100.0 90.0 80.0 ??? ??? 3.3% ???S3 3.3% ???S2 HD LTE ???S2 HD LTE 3.7% ??? ? 5.7% 4.1% ????? 32GB 8.9% ??? ?? ??? ??? 4.9% 4.4% ???S3 ??? ?? 5.1% 4.9% ???S2 HD LTE ???S4 6.7% ???S3 LTE 5.2% 30.1% 70.0 60.0 ???S3 LTE 27.5% ???S3 LTE 23.1% 50.0 ??? ? 5.3% ??? ??? 7.7% ???S3 3.3% ??? ?? 5.0% ???S4 18.1% ???S4 18.9% ???S3 LTE 23.3% ???S4 13.0% ????? 2 20.5% ???S4 7.1% ??? ?? 8.2% ???S3 LTE 15.9% ????? 2 16.2% ???S4 LTE-A 21.6% 30.0 ????? 2 44.8% ????? 2 49.9% ????? 2 41.9% ????? 2 41.2% 10.0 ????? 2 29.4% ????? 2 33.0% ???S3 LTE 22.6% ???S3 LTE 6.9% ????? 3 11.5% ???S4 12.3% ???S3 LTE 27.6% ???S3 LTE 20.2% 40.0 20.0 ??? ?? 6.2% ????? 2 12.5% ??? ?? 5.9% ???S4 12.0% ????? 2 13.7% ????? 3 22.5% ???S4 LTE-A ???S4 LTE-A 31.7% ???S4 LTE-A 30.1% 24.1% ??? ?? 7.4% ????? 2 12.4% ???S4 14.9% ???S4 LTE-A 20.5% ??? ?? 5.1% ???S4 8.4% ????? 2 12.9% ???S4 LTE-A 23.8% ????? 3 26.8% ????? 3 28.4% 13.11 13.12 0.0 13.01 13.02 13.03 13.04 13.05 13.06 13.07 13.08 13.09 13.10 ??: ATLAS Mobile Index Page 5
- 7. LG??? ??? ?? ?? ? ?? ??? ?? ??? ¡®???? G ??¡¯, ??? ¡®G2¡¯? ?? ?? ?? ??? ?? ? ???? ??? ??? ??? ????? ?? ?? ?? ?? ? ¡®???? G ??¡¯? ¡¯13? 6? 60.6%? ?????? ?? ?? ? ?? ?? ???? ?? 120.0 ???? LTE 2 1.6% ???? LTE 2 ???? LTE 2 ???3.0 2.2% 3.9% ???3.0 ???? LTE 2 3.4% ???3.0 ???? LTE ?? ???? G Pro ???? LTE 3 2.6% ???? LTE 2 4.0% ???3.0 ???? ? 2 LG G Flex 6.1% ???? ? 2 3.3% 2.7% ???? LTE 3 2.7% ???? LTE 3 11.2% 4.3% 3.6% 3.6% ???? LTE 3 ???? LTE 3 ???? ? 2 6.7% ???? ? 2 ???? ? 2 ???3.0 ???? LTE 3 ???? LTE 2 6.5% 5.1% 80.0 7.8% 6.2% 10.2% 11.6% 5.8% 9.0% ???? ? 2 ???? LTE 3 13.5% ???? ? 2 5.0% ???? G ???? G 9.4% 9.9% 8.8% ???? LTE 3 6.1% ???3.0 9.1% ???? G ???? LTE 3 ???? G 10.7% ???? ? 2 16.4% ???3.0 14.7% 6.2% 13.9% ???? G ???? G Pro ???? G ???? LTE 3 29.5% 10.6% ???? G Pro 16.2% ???? G 11.9% 17.4% 28.7% 60.0 8.8% ???? G 11.8% ???? G Pro ???? G Pro 34.6% ???? G 16.8% 17.5% 20.4% 100.0 ???? ? 3.2% 40.0 20.0 ???? ? 2 38.1% ???? G 51.4% ???? G Pro ???? G Pro ???? G Pro 55.0% 53.8% 53.0% ???? G Pro 60.6% ???? G 48.1% LG G2 56.6% ???? G Pro 41.2% LG G2 43.4% LG G2 55.8% LG G2 42.9% 0.0 13.01 13.02 13.03 13.04 13.05 13.06 13.07 13.08 13.09 13.10 13.11 13.12 ??: ATLAS Mobile Index Page 6
- 8. ??? ??? ?? ?? ? ¡®?? No.6¡¯? ???? ???? ?? ? 5? ?? ???? 1?? ?? ? ¡®?? ?????¡¯? 10? ?? ?? ?? ??? ???? ???? ¡¯12?? ?? ?? ??? ?? ? ??? ???? ??? ??? ?? ??? ??? ??? ???? ?? ???? ?? ? ??? ??? 120.0 100.0 ??LTE EX 2.8% ?? ??? 8.8% 80.0 ?? S5 11.2% ?????2 14.6% 60.0 ?? ??? 3.3% ?? No.6 11.8% ?? S5 16.4% ?? ??? 2.8% ?????2 8.9% ?? S5 19.9% ?? S5 5.0% ?? S5 ??? 8.7% ?????2 13.6% ?? R3 17.4% ?????2 17.7% ?? R3 33.4% ?? ??? 4.0% ?? R3 7.4% ?? S5 ??? 12.9% ?????2 3.2% ?? S5 ??? 4.4% ?? S5 ??? 13.0% ?? ??? 4.4% ?? No.6 19.4% ?? No.6 23.8% ?? LTE-A 2.3% ?????2 6.6% ?? No.6 21.5% ?? ??? 21.6% 20.0 ?? No.6 33.9% ?? No.6 47.0% ?? No.6 16.1% ?? R3 10.7% ?? ????? 13.7% ?? ??? 17.8% ?? R3 31.2% ?? R3 29.4% ?? R3 32.8% ?? ??? 32.7% ?? ??? 33.8% ?? ??? 35.8% 13.06 13.07 13.08 13.09 ?? ??? 26.9% ?? No.6 51.6% ?? R3 49.4% ?? LTE-A 8.3% ?? LTE-A 17.9% 40.0 ?? R3 61.1% ?????2 6.0% ?? R3 19.0% ?? No.6 44.9% ?? R3 5.6% ?? ???UP 4.0% ?? ??? 12.8% ?? LTE-A 14.7% ?? LTE-A 14.6% ?? ????? 30.0% ?? No.6 17.1% ?? ??? 25.9% ?? No.6 32.9% ?? ????? 33.1% 13.11 13.12 0.0 13.01 13.02 13.03 13.04 13.05 13.10 ??: ATLAS Mobile Index Page 7