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[Atlas] 2014? ?? ??? ?? ?? ??

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Jung Keunho
Jung Keunho

2014? ?? ??? ????

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???? ??????? 2014? ?? ??? ?? ??
Page 1 0 500 1,000 1,500 2,000 2,500 0 500 1,000 1,500 2,000 2,500 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 MNP ·ÇMNP Total ?? ??? ?? ??? ?? ? ??? ???? ??? ????? ????? ??? ?? ? 1?? 2?? ?? ??? ???? ????? 200??? ?? ? ???? ??? 10?? 75??? ?????? 2014? ?? ??? ?? ? 11~12?? ?? ???? ?? ??? ??? ???, ? 150???? ??? ??? ?? ??? (??: ??) (??: ??) * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??? ?? ?? ??3? ??? ???? ??? ?? LGU+ ???? iPhone6 ?? LG?? ¡®G3¡¯ ?? ???? ???S5 ??? LTE-A ?? ?????4 ?? ??: ATLAS Mobile Index
Page 2 ?? iPhone? ?? ? ?? iOS? iPhone 6/6+? ??? ??? ????? ?? ? ?????? iPhone6? ??? 11??? 60%? ??? ???? ??? ??? ?? ? ????? ??? ?? ??S? ?? ? ? 1%? ???? ???? ?????? ?? ?? ??? ??? ? LTE ????? 3G ??? 10% ??? ???? ??? ???? ?? ??: ATLAS Mobile Index ??: ATLAS Mobile Index [ ???? ???? ?? ] [ ????? ???? ?? ] 89.4% 90.7% 86.8% 86.0% 88.9% 89.3% 92.0% 92.8% 88.8% 83.6% 58.6% 67.6% 6.9% 6.2% 5.4% 3.2% 5.4% 5.7% 2.7% 1.5% 2.9% 6.6% 34.2% 24.4% 3.7% 3.0% 7.9% 10.8% 5.7% 5.0% 5.3% 5.8% 8.3% 9.9% 6.3% 6.8% 0.9% 1.2% Android iOS ??? Tizen 95.5% 96.5% 88.9% 78.5% 87.3% 87.6% 86.3% 84.8% 84.0% 78.8% 85.2% 85.5% 4.4% 3.5% 10.6% 21.2% 12.6% 12.0% 12.8% 13.9% 14.4% 19.3% 12.9% 12.4% HSDPA LTE ??
Page 3 iPhone 6 ?? ?? ? iPhone6 16GB ??? ?? ?? ??????, LGU+? ??? ??? ? iPhone6 ??? iPhone6 Plus? ?? ? 3? ?? ???. ??? ?? ?? ??? ?? ????, ? ??? ??? ???? ?? ?? ? ???? iPhone ??? ??? LGU+? 35% ??? ???? ???? KT?? ?? ???6 16GB 47.1% ???6 64GB 25.1% ???6 128GB 0.7% ???6 Plus 16GB 15.5% ???6 Plus 64GB 11.3% ???6 Plus 128GB 0.4% [ iPhone ??? ???? ] [ iPhone ???? ???? ] SKT, 37.2% KT, 26.2% LGU+, 36.7% * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? * 2014? 11?1?~2014? 12? 5???? ??? ?? ??: ATLAS Mobile Index
Page 4 0 500 1,000 1,500 2,000 2,500 0 500 1,000 1,500 2,000 2,500 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 ?? LG ?? ?? ?? Total ???? ??? ? ??? ? ¡¯14? ?? ?? ??? ??? ???? 38?, ??? 5?, ??? 8?, ???? 3? ? ????? iPhone6? ??? 11? ???? 55% ??? ??? ??. 4?? 70.9%? ?? ??? ?? ? ??? iPhone6 ?? ??? ????? ???? ????? 11?? 12?? ?? 34.1%? 24.4%? ?? ? LG??? ??? ?? ? ??? ?? ??? ??? ???, ?? ?? ???? ??? (??: ??)(??: ??) 24.4% 12.2% 55.3% 6.8%34.1% 70.9% 32.6% 19.0% * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index ?????? ???S4 ??? iPad Air/Mini ???S4 LTE-A LG G Pro2 ????? ???S5 ???3 ?? ??????2 ????? ??? LG L70 LG G3 LG F70 ?????2 ?? ??? 2G/3G ???S5 ??? LTE-A ???W ????2 ????? ? ??? LG G3 Beat LG G3 Cat.6 ?? Xperia E1 LG G3 A ???4 ????? LG G Pro2 LG Gx2 ????? Xperia Z2 ??? ?? iPhone 6/6+ LG G3 Screen X3 ?????? ??S LG AKA ZTE ME Xperia Z3, C3 LG G Pad 8.0 LTE iPad Air2 iPad Mini 3
Page 5 ????? ??? ?? ?? ? ?? ??? ? Top5? ???? ??? ?? ?? ?? ? 1~2??? Top5 ??? ????? 80%? ???? 12??? 70%?? ?? ? ???? ?? ?? ???? ????, ?? ???? ??? ??? ???? ?? ? ???S? ?? ???? ????? ???? 1?? ??. ??? ? ?? ??? ???? ?? ??3 45.6% ??3 41.4% ??3 31.9% S5 38.3% S5 37.4% S5 34.7% S5 21.5% S5 ??? LTE-A 33.7% S5 ??? LTE-A 32.2% ??4 25.5% ??4 33.5% ??4 32.8% S4 LTE-A 25.0% S4 LTE-A 24.7% S4 LTE-A 17.0% ??3 12.3% ??3 20.0% ??3 18.9% S4 LTE-A 15.5% ?? ???? 12.0% ?? ???? 10.1% S5 ??? LTE-A 21.6% S5 ??? LTE-A 13.3% S5 ??? LTE-A 10.8% ???? 5.3% S4 7.9% ???? 9.3% ?? ???? 12.2% ?? ???? 5.9% ?? ???? 10.2% ??3 13.2% ??3 ?? 11.0% S4 LTE-A 9.3% ?? ???? 13.5% ?? ???? 12.5% ?? ???? 8.7% S4 4.2% ???? 5.0% ??2 4.4% ??3 ?? 10.1% S4 ?? 4.5% S4 LTE-A 8.5% S5 ??? LTE-A 12.9% S4 LTE-A 9.8% ??3 9.3% ???3G 9.4% ???3G 8.1% ?? 7.2% ??2 3.8% S4 ??? 4.7% S4 4.3% ???? 5.0% S3 4.3% ???? 2.6% ?? ???? 12.2% S5 8.5% ???3G 8.2% ???2 5.0% ???2 7.3% ???3G 7.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index
Page 6 LG??? ??? ?? ?? ? G2? G3 ??? ?? ?? ????? ???? ???? ?? ? Top5 ??? ????? ????? ?? ?? ?? ?????? 12??? 70% ??? ?? * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index LG G2 50.9% G2 40.2% LG G2 33.7% ????? 29.4% G3 24.3% G3 53.5% G3 49.7% G3 Cat.6 29.8% G3 Cat.6 43.5% G3 Cat.6 47.2% G3 Cat.6 29.7% G3 Cat.6 20.6% G Pro 15.3% G Pro 26.2% G Pro2 16.4% G Pro2 29.4% G2 20.0% G2 13.7% G Pro2 17.8% G3 25.1% G3 Beat 15.7% G3 Beat 12.6% ????? 16.5% G3 Beat 13.3% Gx 13.8% LG Gx 11.2% ????? 13.0% G2 10.3% G Pro2 17.9% G Pro2 13.4% G2 15.7% G3 Beat 12.8% G3 10.8% ????? 11.9% G3 Beat 15.6% AKA 12.7% ???? LTE3 6.3% ????? 6.4% G Pro 12.2% G Pro 7.4% ????? 11.0% ????? 6.6% ????? 4.0% G Pro2 10.3% G Pro2 9.4% G Pro2 6.8% Gx2 15.4% ????? 12.5% ????? 5.8% G Flex 5.4% Gx 6.8% Gx 7.3% GK 9.8% GK 2.5% G3 Beat 3.3% F70 6.9% G2 6.6% G3 5.6% G Pro2 5.7% G Pro2 7.7% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14
Page 7 ??? ??? ?? ?? ? ??? ??? ???? ??? ??? ?? ?? ??? ?? ???? ?? ?? ? Top5? ????? 95%? ???? ? ??? ?? ??? ?? ???? ???? ?? ? ?? ??? ?? ?? ???? ??? ?? ???? ??? ?? ?? ?? ?? ?? * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index ???UP 33.8% ???UP 31.5% ???UP 44.5% ???UP 49.1% ???UP 47.7% ???UP 57.5% ???UP 66.9% ???UP 31.1% ????? 62.6% ????? 50.5% ???2 65.0% ???2 61.9% ??? 31.3% ?? LTE-A 26.5% ??? 26.9% ??? 30.9% ??? 30.0% ???2 20.3% ???2 16.8% ???2 28.5% ???UP 26.7% ???2 31.3% ???? 25.5% ????? 21.9% ????? 17.7% ????? 20.2% ????? 12.3% ????? 5.5% ???2 13.7% ??? 13.2% ??? 9.0% ??? 24.5% ??? 4.9% ???UP 7.7% ????? 7.5% ???? 13.2% ?? LTE-A 10.4% ??? 17.3% ?? LTE-A 10.2% ?? LTE-A 4.6% ????? 3.3% ????? 3.5% ????? 3.8% ????? 10.2% ???2 4.0% ??? 7.0% ??? 0.9% ???UP 1.5%No.6 4.4% No.6 2.8% No.6 2.4% No.6 3.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14

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[Atlas] 2014? ?? ??? ?? ?? ??

  • 2. Page 1 0 500 1,000 1,500 2,000 2,500 0 500 1,000 1,500 2,000 2,500 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 MNP ·ÇMNP Total ?? ??? ?? ??? ?? ? ??? ???? ??? ????? ????? ??? ?? ? 1?? 2?? ?? ??? ???? ????? 200??? ?? ? ???? ??? 10?? 75??? ?????? 2014? ?? ??? ?? ? 11~12?? ?? ???? ?? ??? ??? ???, ? 150???? ??? ??? ?? ??? (??: ??) (??: ??) * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??? ?? ?? ??3? ??? ???? ??? ?? LGU+ ???? iPhone6 ?? LG?? ¡®G3¡¯ ?? ???? ???S5 ??? LTE-A ?? ?????4 ?? ??: ATLAS Mobile Index
  • 3. Page 2 ?? iPhone? ?? ? ?? iOS? iPhone 6/6+? ??? ??? ????? ?? ? ?????? iPhone6? ??? 11??? 60%? ??? ???? ??? ??? ?? ? ????? ??? ?? ??S? ?? ? ? 1%? ???? ???? ?????? ?? ?? ??? ??? ? LTE ????? 3G ??? 10% ??? ???? ??? ???? ?? ??: ATLAS Mobile Index ??: ATLAS Mobile Index [ ???? ???? ?? ] [ ????? ???? ?? ] 89.4% 90.7% 86.8% 86.0% 88.9% 89.3% 92.0% 92.8% 88.8% 83.6% 58.6% 67.6% 6.9% 6.2% 5.4% 3.2% 5.4% 5.7% 2.7% 1.5% 2.9% 6.6% 34.2% 24.4% 3.7% 3.0% 7.9% 10.8% 5.7% 5.0% 5.3% 5.8% 8.3% 9.9% 6.3% 6.8% 0.9% 1.2% Android iOS ??? Tizen 95.5% 96.5% 88.9% 78.5% 87.3% 87.6% 86.3% 84.8% 84.0% 78.8% 85.2% 85.5% 4.4% 3.5% 10.6% 21.2% 12.6% 12.0% 12.8% 13.9% 14.4% 19.3% 12.9% 12.4% HSDPA LTE ??
  • 4. Page 3 iPhone 6 ?? ?? ? iPhone6 16GB ??? ?? ?? ??????, LGU+? ??? ??? ? iPhone6 ??? iPhone6 Plus? ?? ? 3? ?? ???. ??? ?? ?? ??? ?? ????, ? ??? ??? ???? ?? ?? ? ???? iPhone ??? ??? LGU+? 35% ??? ???? ???? KT?? ?? ???6 16GB 47.1% ???6 64GB 25.1% ???6 128GB 0.7% ???6 Plus 16GB 15.5% ???6 Plus 64GB 11.3% ???6 Plus 128GB 0.4% [ iPhone ??? ???? ] [ iPhone ???? ???? ] SKT, 37.2% KT, 26.2% LGU+, 36.7% * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? * 2014? 11?1?~2014? 12? 5???? ??? ?? ??: ATLAS Mobile Index
  • 5. Page 4 0 500 1,000 1,500 2,000 2,500 0 500 1,000 1,500 2,000 2,500 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 ?? LG ?? ?? ?? Total ???? ??? ? ??? ? ¡¯14? ?? ?? ??? ??? ???? 38?, ??? 5?, ??? 8?, ???? 3? ? ????? iPhone6? ??? 11? ???? 55% ??? ??? ??. 4?? 70.9%? ?? ??? ?? ? ??? iPhone6 ?? ??? ????? ???? ????? 11?? 12?? ?? 34.1%? 24.4%? ?? ? LG??? ??? ?? ? ??? ?? ??? ??? ???, ?? ?? ???? ??? (??: ??)(??: ??) 24.4% 12.2% 55.3% 6.8%34.1% 70.9% 32.6% 19.0% * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index ?????? ???S4 ??? iPad Air/Mini ???S4 LTE-A LG G Pro2 ????? ???S5 ???3 ?? ??????2 ????? ??? LG L70 LG G3 LG F70 ?????2 ?? ??? 2G/3G ???S5 ??? LTE-A ???W ????2 ????? ? ??? LG G3 Beat LG G3 Cat.6 ?? Xperia E1 LG G3 A ???4 ????? LG G Pro2 LG Gx2 ????? Xperia Z2 ??? ?? iPhone 6/6+ LG G3 Screen X3 ?????? ??S LG AKA ZTE ME Xperia Z3, C3 LG G Pad 8.0 LTE iPad Air2 iPad Mini 3
  • 6. Page 5 ????? ??? ?? ?? ? ?? ??? ? Top5? ???? ??? ?? ?? ?? ? 1~2??? Top5 ??? ????? 80%? ???? 12??? 70%?? ?? ? ???? ?? ?? ???? ????, ?? ???? ??? ??? ???? ?? ? ???S? ?? ???? ????? ???? 1?? ??. ??? ? ?? ??? ???? ?? ??3 45.6% ??3 41.4% ??3 31.9% S5 38.3% S5 37.4% S5 34.7% S5 21.5% S5 ??? LTE-A 33.7% S5 ??? LTE-A 32.2% ??4 25.5% ??4 33.5% ??4 32.8% S4 LTE-A 25.0% S4 LTE-A 24.7% S4 LTE-A 17.0% ??3 12.3% ??3 20.0% ??3 18.9% S4 LTE-A 15.5% ?? ???? 12.0% ?? ???? 10.1% S5 ??? LTE-A 21.6% S5 ??? LTE-A 13.3% S5 ??? LTE-A 10.8% ???? 5.3% S4 7.9% ???? 9.3% ?? ???? 12.2% ?? ???? 5.9% ?? ???? 10.2% ??3 13.2% ??3 ?? 11.0% S4 LTE-A 9.3% ?? ???? 13.5% ?? ???? 12.5% ?? ???? 8.7% S4 4.2% ???? 5.0% ??2 4.4% ??3 ?? 10.1% S4 ?? 4.5% S4 LTE-A 8.5% S5 ??? LTE-A 12.9% S4 LTE-A 9.8% ??3 9.3% ???3G 9.4% ???3G 8.1% ?? 7.2% ??2 3.8% S4 ??? 4.7% S4 4.3% ???? 5.0% S3 4.3% ???? 2.6% ?? ???? 12.2% S5 8.5% ???3G 8.2% ???2 5.0% ???2 7.3% ???3G 7.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index
  • 7. Page 6 LG??? ??? ?? ?? ? G2? G3 ??? ?? ?? ????? ???? ???? ?? ? Top5 ??? ????? ????? ?? ?? ?? ?????? 12??? 70% ??? ?? * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index LG G2 50.9% G2 40.2% LG G2 33.7% ????? 29.4% G3 24.3% G3 53.5% G3 49.7% G3 Cat.6 29.8% G3 Cat.6 43.5% G3 Cat.6 47.2% G3 Cat.6 29.7% G3 Cat.6 20.6% G Pro 15.3% G Pro 26.2% G Pro2 16.4% G Pro2 29.4% G2 20.0% G2 13.7% G Pro2 17.8% G3 25.1% G3 Beat 15.7% G3 Beat 12.6% ????? 16.5% G3 Beat 13.3% Gx 13.8% LG Gx 11.2% ????? 13.0% G2 10.3% G Pro2 17.9% G Pro2 13.4% G2 15.7% G3 Beat 12.8% G3 10.8% ????? 11.9% G3 Beat 15.6% AKA 12.7% ???? LTE3 6.3% ????? 6.4% G Pro 12.2% G Pro 7.4% ????? 11.0% ????? 6.6% ????? 4.0% G Pro2 10.3% G Pro2 9.4% G Pro2 6.8% Gx2 15.4% ????? 12.5% ????? 5.8% G Flex 5.4% Gx 6.8% Gx 7.3% GK 9.8% GK 2.5% G3 Beat 3.3% F70 6.9% G2 6.6% G3 5.6% G Pro2 5.7% G Pro2 7.7% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14
  • 8. Page 7 ??? ??? ?? ?? ? ??? ??? ???? ??? ??? ?? ?? ??? ?? ???? ?? ?? ? Top5? ????? 95%? ???? ? ??? ?? ??? ?? ???? ???? ?? ? ?? ??? ?? ?? ???? ??? ?? ???? ??? ?? ?? ?? ?? ?? * ???? ??? ??? ???? ?? ??????, ??? ??? ???? ??? ??? ??: ATLAS Mobile Index ???UP 33.8% ???UP 31.5% ???UP 44.5% ???UP 49.1% ???UP 47.7% ???UP 57.5% ???UP 66.9% ???UP 31.1% ????? 62.6% ????? 50.5% ???2 65.0% ???2 61.9% ??? 31.3% ?? LTE-A 26.5% ??? 26.9% ??? 30.9% ??? 30.0% ???2 20.3% ???2 16.8% ???2 28.5% ???UP 26.7% ???2 31.3% ???? 25.5% ????? 21.9% ????? 17.7% ????? 20.2% ????? 12.3% ????? 5.5% ???2 13.7% ??? 13.2% ??? 9.0% ??? 24.5% ??? 4.9% ???UP 7.7% ????? 7.5% ???? 13.2% ?? LTE-A 10.4% ??? 17.3% ?? LTE-A 10.2% ?? LTE-A 4.6% ????? 3.3% ????? 3.5% ????? 3.8% ????? 10.2% ???2 4.0% ??? 7.0% ??? 0.9% ???UP 1.5%No.6 4.4% No.6 2.8% No.6 2.4% No.6 3.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14