ATSYD 13 Alex Bodman - Razorfish USA
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The document discusses a campaign to engage creative and social media-focused consumers aged 24-7. It proposes allowing consumers to co-create the campaign storyline by making suggestions and voting on ideas through YouTube, banners and Xbox. The co-created content would be incorporated into the campaign storyline, with new comic content uploaded every two days to continue the interactive story.
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ATSYD 13 Jonathan Betts/Bryan Meredith - Westpac & Mediacomigital marketingGavin Stewart
油
The document announces a presentation on performance digital marketing tips for increasing ROI. Bryan Meredith, Head of Digital Marketing at Westpac Group, and Jonathan Betts, Group Account Director at MediaCom, will present on Tuesday, March 12th 2013 at 2:30pm. The presentation will provide killer tips for increasing return on investment through performance digital marketing.ATSYD 13 Adrian farouk - LBi Australia
ATSYD 13 Adrian farouk - LBi Australia Gavin Stewart
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The document discusses strategies for brands to get their content shared online. It notes that the content that ranks best in search engines is content that people like and trust. It recommends that brands amplify relevant, fresh content to get better rankings than old content. The document also discusses the need to target individuals rather than platforms with engaging content that creates opportunities for further data collection. It provides an example of how Sony Mobile was able to increase brand perceptions and drive traffic to its site through a campaign on the Xperia Studio using engaging branded content. The key is moving beyond traditional advertising to community management and creating, curating, and instigating the spread of content.ad:tech Melbourne 28th March Track One
ad:tech Melbourne 28th March Track OneGavin Stewart
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1. The document summarizes keynotes and presentations from an advertising technology conference in Australia, including topics around marketing cinema experiences digitally, creative strategies with Google, using data to enhance online brand engagement, opportunities from Australia's National Broadband Network, using digital data and analytics, driving social media engagement, and deciding what aspects of a social media strategy to outsource.
2. Presenters included executives from 20th Century Fox, Google, LinkedIn, NBNCo, and representatives from advertising and PR agencies discussing actionable insights around various digital marketing topics.
3. Attendees could learn about measuring social media impact, developing engagement strategies, and monetizing digital opportunities.Ad
ATSYD 13 Alex Bodman - Razorfish USA
- 8. THE INSIGHT Guys and girls both want the same thing, they just need a spark to ignite.
- 10. THE CHALLENGE To bring this fantasy to life in the digital space, in order to achieve engagement and social interaction.
- 11. OUR TARGET Creative Social 24/7 They want their 15mb of fame
- 12. A SOLUTION We explored ways to recreate the hyper-reality of the Anarchy campaign online. And then we thought - why not use the online space to allow consumers to co-create the campaign?
- 16. Consumers shape the story by making suggestions and voting at YouTube.com/AXE, in banners, and on X-Box
- 17. Consumers shape the story by making suggestions and voting at YouTube.com/AXE, in banners, and on X-Box The Co-Creation is incorporated into the campaign storyline
- 18. New comic Consumers shape the story by making content is suggestions and voting at uploaded YouTube.com/AXE, in every two banners, and on X-Box days The Co-Creation is incorporated into the campaign storyline
- 20. WATCHING THE TRAILER READING THE NOVEL VOTING SHARING STORY IDEAS
- 22. YOUTUBE FACEBO K O RICH MEDIA BLO S G X-BOX
- 30. The Real Time Production Process Working with Aspen
- 31. Behind The Scenes Video http://www.youtube.com/watch?v=HqWRc wAo7oc
- 32. 32
- 34. THE LAB
- 35. LAW AND DISORDER
- 37. CUPIDS ARROW
- 38. A LUCKY BREAK
- 39. UNITED STATES OF ANARCHY
- 40. THE IDES OF INSANITY
- 41. ALL GOOD THINGS
- 52. CREATE CONTENT PROMOTE DURING CAMPAIGN NORMAL APPROACH
- 53. CREATE CONTENT PROMOTE DURING CAMPAIGN NORMAL APPROACH CREATE CONTENT PROMOTE DURING CAMPAIGN
- 54. 4 MONTHS CO-CREATE CONTENT 4 MONTHS CONSUMERS PROMOTE DURING CAMPAIGN