Attention info scent recognition vs recall
This document discusses key concepts related to attention, memory, and interface design including: 1. Attention - How interfaces can guide user attention through visual hierarchy and ensuring important elements are noticeable. Attention can be top-down, directed by user goals, or bottom-up, directed by interface design. 2. Information scent - The sense users get about the content and nature of information from interface cues like titles and snippets. Good information scent helps users navigate to their goals. 3. Recognition over recall - Interfaces should leverage people's stronger ability to recognize information versus recalling it later. Examples include consistent layouts that reduce cognitive load. The document provides examples and suggests designers consider how interfaces support top-
Attention info scent recognition vs recall
- 2. LEARNING OBJECTIVES 1 2 3 Attention Info Scent Recognition > Recall Design Implications
- 3. HOW IS ATTENTION RELEVANT TO INTERFACE DESIGN? • Create visual hierarchy & structure by guiding attention • Make sure people notice things 1 Attention Why?
- 4. 1 Attention • Make sure people notice things
- 5. 1 Attention What? What makes the spotlight move?
- 8. 1 Attention
- 9. 1 Attention
- 10. 1 Attention Design Implications How do interfaces need to work with users’… - top-down attention? - bottom-up attention?
- 11. 2 Info Scent What is information scent? How is it relevant to interface design? How is it related to attention?
- 13. 2 Info Scent Design Implications What are some do’s and don’ts for information scent?
- 14. 3 Recognition > Recall
- 15. 3 Recognition > Recall http://persuasive-patterns.com/patterns/Recognition-over-recall
- 16. 3 Recognition > Recall http://persuasive-patterns.com/patterns/Recognition-over-recall What were 1 & 2? 3 out of how many?
- 17. Knowing that recognition is easier than recall, what are some do’s and don’ts for interface design? 3 Recognition > Recall Design Implications
- 18. 1 2 3 Attention Info Scent Recognition > Recall Examples
- 19. 1LAB EXERCISE
- 20. Your goal: Post a link to a friend’s wall. Your goal: Find a good book about UX. Note how each website applies the concepts: 1. Attention a. top-down b. bottom-up 2. Information scent 3. Recognition > Recall
- 21. 2LAB EXERCISE
- 22. Find examples of these concepts applied well or not: 1. Attention a. top-down b. bottom-up 2. Information scent 3. Recognition > Recall
- 23. Find who won the Oscar for best director. Find whether you submitted an assignment that was due last week. Find job listings that require UX skills. Just examine, no specific goal: 1-2 mobile apps of your choice