AtticTV Pte. Ltd. Strategy 際際滷
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This document proposes building a video platform that delivers niche video feeds to users through customized mobile apps. It notes that current solutions require too much effort to find new videos across different sites. The proposed platform would automatically grab videos from YouTube, categorize them by niche and subcategory, and create dedicated mobile apps for different niches. Each app would provide an easy way for fans of that niche to get updated on new relevant videos. The goal is to launch 100 niche apps per year, with each app averaging $5,000-$10,000 in revenue from ads after reaching 100,000 downloads. This would be accomplished through a pipeline that can create a new app using 3 developers over 3 days.
AtticTV Pte. Ltd. Strategy 際際滷
- 1. Videos of topics youre passionate about. Delivered to you
- 2. All videos in one = not a good solution
- 3. Why? It makes keeping updated on the niches youre interested in really hard
- 4. Fred Wilson talked about the de-portalization of the web which is coming true http://www.avc.com/a_vc/2006/12/the_deportaliza.html
- 5. Current Behavior Hours spent FIND OUT ABOUT NEW VIDEOS VIA VARIOUS BLOGS, ONLINE PUBLICATIONS, REDDIT etc. SEARCH FOR VIDEOS ON YOUTUBE (e.g. latest Girls Generation videos) TO FIND VIDEOS More time consumed Play 1 Video and Repeat Process SEARCH FOR VIDEO ON YOUTUBE AND PLAY ONE VIDEO
- 6. Loads of Time Wasted just to 鍖nd videos that we enjoy?
- 7. So we built an engine
- 8. That: Grabs the videos from Youtube Categorizes videos into various niches Automatically categorizes the videos into subcategories Its customizable!
- 9. So what can we do with this engine?
- 10. We create niche Feed Apps where fans of certain niches of video can get updated on the videos they enjoy easily
- 11. There are thousands of awesome niches that we can serve: Food and travel Automotives Celebrity Figures Niche movies Skateboarding videos Internet pop culture
- 12. Our plan.. Hit 100 niches in 1 year
- 13. How? Build a pipeline capable of creating 1 app using 3 developers 3 days
- 14. Numbers Average AD Revenue Per App with 100k downloads USD 5,000 - USD10,000 Estimated time cost for development USD 1.1k per app (using 3 developers, 3 days @ USD3k a month
- 15. Distribution People search by niche Keywords Thus we position our apps to dominate these niches to get search triggered downloads
- 16. Company Structure needed CEO Mobile Client Categorization Marketing Team (Front End) API/Framework -Writers -Ad buys Team Team -iOS developers -Algorithm developers -Android developers -iOS/Android developers Revenue Optimization Team -iOS/Android Developers -Stat heavy analysis for app usage, ad placement, marketing copy
- 17. Key Metrics for Success (year 1) 1. 1 app, 3 developers, 3 days 2. 100,000 downloads per app 3. 100 apps per year
- 18. Join Us in Taipei? Send me an email at johnson@attictv.com