This document provides 3 techniques for making scientific graphics more attention-grabbing: size, color, and contrast/clarity/conciseness. For size, it recommends enlarging important elements like titles and images to draw the viewer's eye. For color, it suggests using warm colors to focus attention and cool/gray colors for backgrounds. For contrast/clarity/conciseness, it advises using complementary colors, warm/cold contrasts, and shape contrasts to increase understandability while reducing extraneous details. The goal is to use proven design principles to attract and maintain audience attention.
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Attract MORE attention and create better scientific graphics using 3 proven techniques of visual arts
1. How to attract
MORE ATTENTION
with scientific graphics
using 3 proven
techniques of visual arts.
by Hamiltonian Of Design
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11. Reprinted with permission from Beyond the van der Lugt / Oosterhoff model: When the Conical Intersection Seam and the S1 Minimum Energy Path
do not Cross, J. Org. Chem., 75 (2010), 123 American Chemical Society.
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Reprinted with permission from Beyond the van der Lugt / Oosterhoff model: When the Conical Intersection Seam and the S1 Minimum Energy Path
do not Cross, J. Org. Chem., 75 (2010), 123 American Chemical Society.