Auc 2009
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This document provides an overview of using technology to expand the reach of religious ministries globally. It discusses why technology should be used, common mistakes to avoid, and a four step process for building an online ministry presence: 1) Establishing a foundational website, 2) Providing valuable online content through blogs and media, 3) Enabling interaction and community through social media, and 4) Developing sustainable financial resources. Specific online platforms and tools are recommended at each step to help religious organizations serve more people beyond their physical congregations through digital outreach.
![Recommended Resources Please complete our survey and we will email you a comprehensive list of these and other resources to help you and your ministry move to the next level! Stay in touch with me at: www.mindyaudlin.com [email_address]](https://image.slidesharecdn.com/auc2009-090616135513-phpapp01/85/Auc-2009-20-320.jpg)
Auc 2009
- 1. Going Global! Using Technology to Bring Your Message to the World With Mindy Audlin Host of The Leading Edge on Unity.FM Founder of The What If Up Club
- 2. Why use technology? Support your congregation. Grow your congregation. Global outreach. (Serve those beyond your brick and mortar congregation.)
- 3. Strategic mistakes Were a ministry, so everything should be free. Pure Unity! Were unique and distinct! Were a ministry, so we need to find sustainable solutions for outreach. The best way to expose people to Unity teachings is through collaboration. Utilize resources and leverage branding efforts.
- 4. Part I Session Overview The Big Picture Live Example: Biblical Power for Your Life Networking Break
- 5. Part II Overview Step I: The Foundation Is your website serving spiritual seekers? Step II: Content How are your providing value to your online ministry? (Blogs, Podcasts, Online Radio & More!) Step III: Interaction How easy is it for your online congregation to communicate with you? To communicate with each other? Step IV: Sustainability How do you secure financial resources to support this kind of outreach? Other Resources Angie Olson from Unity速 on the latest resources through unity.org Q&A Resource Sharing
- 6. Unity.FM The Voice of an Awakening World Started in August 2007 with 1 program, The Unity Radio Hour. Currently reaching 110,000 listeners per month with 20 live programs per week. Live streaming niche content 24/7. Archives available for access 24/7.
- 7. Requirements for hosting a program: Must be a licensed and/or ordained Unity minister. OR a Licensed Unity Teacher. OR a ministerial student in good standing. OR person serving with special dispensation. OR co-hosting with an ordained Unity minister. 13-week commitment. Content that serves a need or interest among our listener base.
- 8. Biblical Power for your life Started November 2007. Hosted by Rev. Karen Tudor (New Braunfels, TX) and Rev. Jim Gaither (New York, NY) Approximately 1,300 on demand listeners per month. Broadcasts live on Thursdays from 2-3 pm CST.
- 9. Pick your Niche: What is your area of expertise? Brainstorm niche topics you could use as an area of focus:
- 11. StEP I: Your Website Ministry Website Purpose Inform (Content Provider) Involve (Interactive) Infrastructure (Monetize & Automate) Build your email list! Constant Contact 1ShoppingCart Minister Website Gain Media Exposure Outreach through Public Speaking Engagements Outreach through Private Services (Weddings, etc.)
- 12. STEP I: Ministry Website checklist Service Times Location/Direction Mailing Address Contact Information (Phone, Email) Featured Speakers (Reciprocal Links) Featured Products Audio and/or Video Opt-In for Newsletter Dynamic Content (Ministers Blog, Unity.FM, etc.) Facebook/Twitter Links Membership/Audio Archives
- 13. Step I: Ministers Website Checklist Bio Professional Headshot Media Page (Video, Articles, Interview Questions) Topic of Expertise Special Services Blog
- 14. STEP II: Ministers Blog Free services: Blogger.com Wordpress.com Frequency. Search engines love blogs! Be topical. Use keywords. Push your content. www.feedburner.com
- 15. STEP II: Podcasting & MeDia Audio www.gcast.com www.unity.FM www.blogtalkradio.com Video www.blip.tv www.youtube.com www.trafficgeyser.com Create your strategy Whats Free? What is donation-based?
- 16. Step III: Social media Facebook Ministry Page Ministers Page Twitter Others unityfm.ning.com unitysocial.com Intent.com BeliefNet.com SelfHelp.com Gaia.com WHY BOTHER ?
- 17. Step III: More Resources Surveys www.surveymonkey.com
- 18. Step IV: sustainability Audio/DVD Sales www.kunaki.com E-Products www.clickbank.com www.1shoppingcart.com Online donations www.paypal.com www.1shoppingcart.com Affiliate Relationships Amazon.com The What If Up Club Membership Programs 1shoppingcart.com
- 19. Collaborations & unity速 Notes:
- 20. Recommended Resources Please complete our survey and we will email you a comprehensive list of these and other resources to help you and your ministry move to the next level! Stay in touch with me at: www.mindyaudlin.com [email_address]
Editor's Notes
- #2: Welcome. Thanks for being here! (Begin with prayer feel our connection) HMOY (Standups): Have a website? Blog? Podcast? Facebook page? HMOY: Want to serve more people through your ministry? Want to make a global impact through your work? Are willing to consider the possibility that online outreach can be easy and fun? AFFIRM: This is fun! This is easy! I love technology! Introduce myself (Computer trainer entrepreneur speaker minister 1:35 Problems as a minister how to reach more people? How to communicate who we are? Answer: Unity.FM (110,000 listeners) NING (2,568) RATE SELF: How savvy is your ministry? How savvy would you like to be? How savvy are you? (1-10) How savvy would you like to be? TTTPNTY and say, Youre in the right place! Partner share: Meet three people: Who are you? Why are you here? Elicit: Why are you here? What do you want to get out of this session?