Audi

Oct 12, 20130 likes405 views

Studio Make Believe created furniture for Audi showrooms using actual car parts as inspiration to perfectly reflect Audi's design and values. Specific designs came from examining parts like petrol caps, which became a housing for spotlights, and roll bars, which became table and bench legs. The overriding message was that Audi designs cars with such beauty that their components could be welcomed into people's homes, showing the high quality of Audi's design. The furniture range was so well received that Audi used it in their next UK-wide outdoor advertising campaign.

David Harvey has over 30 years of experience in engineering and fabrication roles across Northern Territory and Queensland. He completed apprenticeships in Northern Territory before working for various trade employers in Darwin from 1990 to 1994, focusing on fabrication, engineering, and ship repair. From 1994 to present, Harvey held roles with multiple employers in Gladstone, Queensland, gaining experience in engineering, fabrication, and shutdown work for various resource companies. His most recent positions were with Mick Mannion Fabrication from October 2013 to June 2014.

Resumee_CV_Lebenslauf Tim Broome Linkedin Tim Broome

The document provides a summary of Tim Broome's career experience from 1969-2016. It lists his various roles and employers over this time period including 9 years working in England and 37 years working in Germany for companies like GM, Vauxhall Motors, Bedford Trucks, Audi, Porsche, Daimler-Benz, and BMW where he specialized in areas like chassis design, body design, and interior design. It also lists some of the BMW concept cars he worked on as a leading engineer from 2006-2012 such as the BMW Concept 5 Series Gran Turismo and BMW Concept Active Tourer.

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Audi Brand Awareness Study, Customer Experience Identification, and AnalysisMyuran Kanga, MS, MBA

The document discusses research conducted on consumer perceptions of Audi vehicles. Online research on review websites and forums found that consumers generally view Audis positively and associate the brand with luxury, technology, performance and quality engineering. However, some criticized the multimedia interface as unintuitive. Social media research found passionate fans who see Audis as luxurious, fun to drive and see the R8 model as a dream car. This research helps provide insights into how consumers view Audi.

Marketing planNikhil Dasyam

Audi is a premium car manufacturer that aims to become the number one luxury brand. Its mission is to delight customers worldwide with innovative, emotional products and excellent customer experiences. Audi produces a wide range of vehicles from various assembly plants around the world. It has a large product portfolio ranging from hatchbacks to luxury SUVs. While Audi has strong brand recognition and technology, it also faces threats from competition and increasing costs. Its target audience are affluent professionals and executives.

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Jung-Mi Vogt gave a presentation about her background working in visualization culture and the automotive industry. She has worked at several studios creating 3D visualizations and movies for automotive companies like Toyota and Hyundai. She discussed how virtual visualization can benefit manufacturers by reducing costs and prototyping. Vogt also showed examples of projects she worked on, including concept videos for Hyundai and special effects for movies like Harry Potter and Priest.

Cars and FashionNameCollege affilition ?From c.docxarnit1

Cars and Fashion Name College affilition ?From catwalks to car showrooms, the intersection between the worlds of cars and fashion is becoming increasingly apparent.Porsche Design’s autumn/winter 2013 collection at New York Fashion Week marked the first time a car company has made a serious stab at creating a fashion empire.Conventioanally everyone who cares about design cares about all of the things around them, including cars Fashion defines people and in the world today, you can not talk about fashion without designs and collections * Fashion statement is an item of clothing or set of clothes that expresses something about the attitude, point of view, or lifestyle of the wearer.On a wider perceptive fashion items can include any form of art that as defined by individuals e.g. cars.Fashion statement has something to do in our choice of fashion such as in our fashion lifestyle, choices of clothing style Fashion statements define people in terms of who they are and what they do. What people do helps others to predict them * Under normal circumstances what looks the best and says the most about them, which includes cars.Just like clothes Cars speak volumes about people who drive them. Subconsciously and consciously people are motivated by fashion when choosing their ride.There is also a close relationship between modeling and cars because most companies use models to market their cars. There is a relationship between cars and people since cars defines the status that people carry * As every fashionista knows, the image you present to the world goes way beyond a nice what you wear.Cars and fashion go way back. The car you drive speaks volumes about how fashionable you are and, to which fashion tribe you belong to.With cars now a fashionable item, more designers have started getting involved.There is an apparent relationship between fashion design and cars Fashion is all about image. What a person drives makes them have a certain feeling about themselves. * oleg cassini amc matador This designer version of Car and Driver’s Best Styled Car of 1974 had copper-colored trim and copper buttons on black fabric seats courtesy of the luxuriantly mustachioed Oleg Cassini. GUCCI CADILLAC SEVILLE Through the years, Gucci has been involved in a number of automotive monkeyshines, including the AMC Hornet Sport about and, most recently, Fiat’s 500 Gucci. There are a number of things that people look for when buying cars, one of them is class. * LEVI’S EDITION AMC GREMLIN AMC blazed trails in the world of co-branded cars. And Levi Strauss was along for the ride, outfitting multiple models with its Levi’s logo. Most tragically awful was the Levi’s Gremlin, touted as the “economy car that wears the pants.” The seat upholstery was at least blue denim, right? VERSACE LAMBORGHINI MURCI?LAGO LP640 The Versace version of the Lamborghini Murciélago carried the Italian fashion house’s familiar Greek-key motif sewn into the seats and pl ...

RichardSHIll_PF_2016_loResrichard hill

This document provides a summary of Richard S. Hill's recent credentials, including the design and development of several mobile apps, branding projects, marketing materials, and product development work for automotive companies like Volvo, Zenos Cars, and Caterham Cars between 2016-2015. It outlines Hill's roles in originating ideas, designing assets, managing projects, and developing prototypes and solutions for his clients.

SPN Ogilvy DI Audi A1 Sportback CaseSPN Communications Ukraine

The document describes an Audi marketing campaign in Ukraine to promote the new Audi A1 Sportback model to young urban professionals. The campaign's goal was to show potential customers that the A1 Sportback offers more than expected in a small car. Key elements included: 1) Partnering with influential opinion leaders across fields like music, restaurants, and fashion to test drive the A1 Sportback for a week and share their experiences on social media; 2) Creating Facebook applications for viewing video diaries and requesting test drives; 3) Generating over 100 social media posts from the opinion leaders and 20,000 YouTube views of the video diaries. The campaign significantly grew Audi's Facebook fan base in Ukraine and made it the top autom

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2012 Audi S4 For Sale MI | Audi Dealer Near DetroitFred Lavery Company

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I am india- creds_presentation_2014_12_10_01i-ammumbai

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Service Graphics_2015 Year BookCharlotte Magnani

This document summarizes Service Graphics, a UK-based company that provides visual communication solutions including exhibitions, graphics, and signs. Some key points: - Service Graphics has expertise in visual communication and ensures client ideas are brought to life with maximum impact. They have production facilities and installers throughout the UK. - For over 50 years they have designed, produced, and installed promotional materials for many high-profile clients and events. They embrace new technologies and skills. - They are committed to delivering the highest quality solutions and service, from initial planning through final installation. They invest in innovation and training to provide the best for clients.

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This document discusses the marketing strategies and design philosophies of several vehicle brands: Mini Cooper targets artsy, sporty people aged 28-35 with toys and merchandise that emulate the brand's fun, unique design. VW Beetle targets women aged 25-30 with 1+ children with nostalgic, cartoonish merchandise that captures the car's humorous, teardrop shape. BMWi focuses on sustainability, innovation, and dynamic design with an emphasis on environmental awareness and leadership for those aged 30-40. Harley-Davidson targets Caucasian males aged 35+ with a philosophy emphasizing freedom and an untraditional American lifestyle through a vintage, rugged image.

Audi GT Presentationkeithfoggan

- Audi is projected to overtake BMW as the leading premium car brand in the UK by 2012, but its success risks leading dealerships to offer poorer customer service and experiences. - Digital strategies can help Audi enrich customer experiences, build relationships through two-way dialogue, and create brand loyalty by improving information flow, feedback loops, and relationships between Audi and customers. - The proposed digital strategies include an online customer service community, desktop alerts for dealership staff, an internal service intranet, and mobile technologies like SMS updates and feedback. These aim to improve customer service and generate goodwill.

Portfolio_Designs_SarithShershasarith shersha

This document lists various event designs and concepts for automotive launches, exhibitions, and other events including for Mercedes, Mini, Polaris, and other brands. It includes concepts for stages, displays, experience zones, branding, graphics, and light art installations. The designs covered a wide range of industries from automotive to sports to perfume launches. Light art concepts included submissions for AZPIRE awards.

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The document provides information about the all-new Jaguar XJ luxury sedan collection. It highlights the vehicle's revolutionary design that transforms luxury, its innovative interior technologies like virtual instruments and touchscreens, powerful new powertrain options, and world-class audio systems. The XJ aims to shatter preconceptions of luxury sedans with a sporty design and advanced features that provide an exhilarating yet refined driving experience.

Red or DeadNick Dudley-Williams

Make Believe was commissioned to design an exhibition celebrating Red or Dead's 30th anniversary at Dray Walk Gallery. They printed the brand's history on a continuous roll of paper and wrapped it around a scaffold structure resembling a printing press, creating spaces to display exhibition items. This demonstrated the scale and fame of Red or Dead through an immersive, print-focused installation alluding to the label's design heritage.

ZEO LINick Dudley-Williams

ZEO was a new premium non-alcoholic drink launching in London bars. Make Believe was tasked with creating branded merchandise for ZEO that balanced promoting the brand while fitting in premium bars' styles. They designed randomly perforated steel coasters, serves, and trays that were all unique using high quality materials with subtle branding. This stood out amid the clutter while respecting venues' styles. The London pilot was so successful it led to a national and international rollout currently underway.

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Audi

2. Audi ?| ?Furniture ?That ?Roars ? ? To ?communicate ?the ?sheer ?beauty ?of ?Audi ?design, ?Studio ? Make ?Believe ?created ?a ?range ?of ?eye-?‐catching ?furniture ? for ?the ?brand’s ?showroom ?network. ?We ?used ?actual ?car ? parts ?as ?the ?inspiration, ?enabling ?the ?pieces ?to ?be ? perfectly ?in ?tune ?with ?the ?company’s ?vision ?and ?values. ? ? ? Speci?c ?designs ?came ?from ?examining ?car ?parts ?and ?then ? considering ?appropriate ?associations ?based ?on ?their ? material ?and ?structural ?integrity. ?For ?example, ?a ?petrol ? cap ?became ?the ?perfect ?housing ?for ?a ?spotlight ?and ?TT ? roll ?bars ?became ?bench ?and ?table ?legs. ? ? ? The ?over-?‐riding ?message ?was ?that ?Audi ?designed ?cars ?so ? beautiful ?that ?the ?component ?parts ?could ?be ?welcomed ? into ?people’s ?homes. ?The ?range ?was ?so ?well ?accepted ? that ?Audi ?used ?the ?furniture ?as ?part ?of ?its ?next ?UK-?‐wide ? outdoor ?advertising ?campaign. ? Agency ?partner: ?

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Audi

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