AUDIENCE - 4 Keys to the Future of Mobile Video
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The document discusses keys to the future of mobile video advertising, including pre-cached ads that load instantly, value-added ads that give users benefits in exchange for their attention, and making these ad formats available programmatically. It argues that these approaches can improve the user experience of mobile advertising by reducing load times, giving users control and incentives to engage with ads, and addressing issues like ad blocking.
AUDIENCE - 4 Keys to the Future of Mobile Video
- 1. #UXMatters 1
- 2. Unlock 2
- 4. Unlock Pass Right Dont Worry 4
- 5. Why do we feel uncomfortable? 5
- 7. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 7
- 8. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 8
- 10. In-App 87% Mobile User Time Spent In- App1 13% Time Spent in Browser... 1 Comscore, 2015 U.S. Mobile App Report, June 2015 Where the players at? 10
- 13. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 13
- 14. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 14
- 17. Pre- Cached ~30% video abandonment with a 5 second load delay!2 2 Krishnan & Sitaraman, Video Stream Quality Impacts Viewer Behavior: Inferring Causality Using Quasi-Experimental Designs, Akamai Technologies, 2012
- 18. Pre- CachedWhats the Hold Up? Please Wait... Mobile Streaming Designed for Desktop Blocks Access to Content & Leaves Users Waiting 18
- 19. prim揃ing verb /pr朝miNG/ In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus. Pre- Cached 19
- 20. The Context of Your Ad Matters 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011 Pre- Cached Interruptions in peoples content lowered brand favorability!3
- 21. Pre- CachedThere is a Better Way Pre-Caching Launches Instantly Always in HD Regardless of Connection Quality 21
- 22. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 22
- 23. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 23
- 24. Value- Added 84% Of people would reconsider installing ad blockers if the ad experience gave them choice4 4 Teads Research, Why People Block Ads, January 2016
- 25. 3 Acquisiti & Spiekermann, Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay Journal of interactive Marketing. 2011 30% reduction in purchase intent due to interruptive ads! Value- Added
- 27. Give Users What They Want! They will thank you with their attention! Value- Added 27
- 28. Value- Added 84% Of mobile users are favorable to value-exchange video formats 4 Winterberry Group, In-app Advertising: Defining the Market and Its Unique Dynamics, January 201628
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- 32. Buy me a coffee and Ill give you 10 minutes of my attention. Value- Added 32
- 33. prim揃ing verb /pr朝miNG/ In psychology, an implicit memory effect in which exposure to one stimulus influences the response to another stimulus. Value- Added 33
- 34. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 34
- 35. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 35
- 36. Programm -atic Software is eating the world. ~ Marc Andreesen 36
- 37. Programm -atic Software is eating the world. ~ Me Programmatic Media 37
- 38. Key driver behind the rise in fraud, ad blocking and consumer backlash! Programm -atic 38
- 39. Programm -atic
- 40. Programm -atic We as an Industry Can Do Better! Programm -atic 40
- 41. Programm -atic Were Making Pre-Cached Value-ExChange Video Available Programmatically (yes, even via open RTB) Programm -atic 41
- 42. Programm -atic Its time for us as an industry to be acting like: #UXMatters Programm -atic 42
- 43. In-App Pre-Cached Value-Added Programmatic 4 Keys to the Future of Mobile Video... 43
- 44. #UXMatters 44