Audience
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The document discusses different models for determining the target audience for a media product, and which audience category would be most appropriate based on the described target for this particular product. According to the Interests and Personality model, the target audience would fall into the "Aspirers" category, as they value appearance and are materialistic. The LifeMatrix model further refines the target as "Tribe Wired", as the intended younger university student audience would be digitally aware, creative, and free-spirited.
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Audience
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- 2. Class Scale According to this scale often used by companies when deciding which demographic to aim their product, my audience would be People at the Lowest Level of Income. 器 This is because my audience mould be made up of students, who many of whom would only be casual workers since still in education This model isnt very effective in terms of aiming a product since it only looks at careers and pigeons students and pensioners together
- 3. Interests and Personality On this more complex chart, my audience would be the Aspirers demographic meaning they value appearance and are materialistic 器 I feel like my audience would fall into this bracket easier than any of the others My representative for my audience, in my audience profile, fits this category perfectly Because of this I felt it important to make my magazine attractive and appealing Also aspirers tend to be younger people, and my audience demographic is university aged students
- 4. The LifeMatrix Model The LifeMatrix model gives you more categories for an audience in order to aim a product more specifically My audience would fall into the Tribe Wired category This is because they younger audience especially ones interested with Electronic/synthetic music, are very likely to digitally aware Also, being university students/university student age they are very likely to be creative and free-spirited