Audience development
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This document discusses strategies for audience development at Palazzo Madama in Turin, Italy. It covers gathering knowledge about current and potential audiences through interviews, tracking, and surveys. It outlines activities to engage audiences such as behind-the-scenes tours, creative workshops, and mobile experiences. It proposes strategies around social belonging, aesthetic experiences through various art forms, and promoting community and leisure. Future strategies discussed include utilizing new technologies like mobile access, social media, data analysis, and second screen experiences to engage audiences anytime, anywhere through digital platforms.
Audience development
- 1. PALAZZO MADAMA AUDIENCE DEVELOPMENT PAST, PRESENT, FUTURE www.palazzomadamatorino.it @carlotta_ma
- 2. 3. STRATEGIES 2. ACTIVITIES 1. KNOWLEDGE
- 3. 1. KNOWLEDGE - WHO THEY ARE? INTERVIEWS (insite and online) TRACKING AND TIMING PHOTO AND COMMENTS
- 4. 1. KNOWLEDGE - WHERE THEY ARE?
- 5. 1. KNOWLEDGE - WHAT THEY LIKE?
- 6. 1. KNOWLEDGE - WHO THEY ARE NOT? EUROBAROMETER 2013 levels of active participation (participated actively in at least one cultural activity in the past year) : highest Denmark 74% Sweden 68% Finland 63% Netherlands 58% lowest Hungary (21%). Italy (20%) Malta (18%) Bulgaria (14%) IT SEEMS A LOT OF PEOPLE.
- 7. 2. ACTIVITIES Meeting them Ora dArte Meeting curators, behind-the-scenes Madama Knit Express your creativity
- 8. 2. ACTIVITIES Connecting with them I Like Palazzo Madama Hold together insite and online #AskACurator internationalization
- 9. 2. ACTIVITIES Experimenting Tablet Gamification experience Labels for visual impaired Stay opened
- 10. 2. ACTIVITIES Going where they need New citizens Open the door to the new society Art and medicine Social value Chelsea and Westminster Hospital, London
- 11. 3. STRATEGIES SOCIAL BELONGING, COMMUNITY BUILDING
- 12. 3. STRATEGIES AESTHETIC EXPERIENCE, MULTIPLE WAYS OF ACCESS Robert Wilson Portraits All art has been contemporary Poter dire di aver vissuto Museum theatre
- 13. 3. STRATEGIES HAPPINESS, LEISURES Acquista con noi un pezzo di storia Happiness as a community goal Mediaeval Garden A peaceful place in our own neighborhood
- 14. FUTURE (suggestions) Offline" no longer exists. Only the limits of the predigital ontology include a disconnection condition. (Cosimo Accoto)
- 16. BIGDATA LANGUAGE ANALYSIS OPPORTUNITIES: Identification of entities Extraction of concepts Extraction of events Analysis of the feelings Intention to purchase Recommendations Customer Support Identify interests Semantic search (by GIUSEPPE ATTARDI http://www.di.unipi.it/~attardi/ ) Palazzo Madama Guest Book. 2010
- 17. SECOND SCREEN The use of an additional electronic device (e.g. tablet, smartphone or the computer) by individuals who are already watching the television.
- 18. LIFE HACKING any productivity trick, shortcut, skill, or novelty method to increase productivity and efficiency, in all walks of life; anything that solves an everyday problem of a person in a clever or non-obvious way Heather Dewey-Hagborgs Stranger Visions. The artist has engaged with picking up hair, cigarette butts and chewing gum from roadsides and public places in NY, before extracting DNA and inserting the data obtained into software able to reconstruct the facial shape of the owners of the organic material. Using a 3D printer, she has transformed those residues in real portrait sculptures. (THANKS TO @CosimoAccoto per la segnalazione)
- 19. Is not what their visitors do in the institutions that matters, but the role these institutions play in their visitors lives outside the museum Paul F. Marty, Unintended consequencesin Bullettin of the America Society of information Science and Technology, vol. 38, n 3, feb/march 2012, pp. 27-31