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Audience feedback presentation

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Eddie Beck

The document summarizes feedback from a focus group of peers aged 16-18 on a music video, website, and album packaging for an indie pop band. The focus group provided mostly positive feedback on the dancing elements in the video and the design of the website and packaging, but suggested some areas could be improved like making the website genre clearer and strengthening the ending of the video. The document then discusses how reception theory relates to the audience accepting the intended meanings around empowerment and individuality that were encoded in the video's close-up shots and costuming. However, it notes the focus group was not directly asked about understanding these encoded meanings.

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What have I learned from my Audience feedback
How we gathered our audience feedback ? We collected out feedback by using a focus group ? The focus group produced qualitative results that allowed us to improve all 3 elements of our campaign. ? Our focus group audience was primarily made up of our peers who are aged 16 - 18, so this could mean that the data we produced may have little variation. The audience also knew some of the actors in our video so this could lead to more positive responses being generated.
Our Products ? For our website our feedback showed us that the design and structure of the website was liked. But the feedback also showed us that the genre was not entirely clear because we have used very dark colours that are not common within the indie pop genre. ? The feedback from our digipak showed us that the audience liked how the digipak appeared to look like a real artist and also how the colour scheme worked well. But it also showed us how some of the group did not think that all of the sides of the digipak worked together. ? The feedback for the music video showed us that the audience liked all of the dancing elements and the blinders element with Yasmin. But the audience did not like the element with Yasmin sitting down and some of the group thought that the ending was weak.
Theory ? Encoding and decoding (Reception Theory) - the producer encodes and the consumer decodes the meanings. ? In our video we aimed to encode the meanings of female empowerment and individuality. This means that the response of the audience is ¡®preferred meaning¡¯ - where the audience accepts all of the intended meaning. I our video we do this by using the close up camerawork and the costume in mine en scene to encode our meanings. ? The audience feedback illustrates this response because some of the favourite elements in our video were the close up shots of Yasmin, this is because our encoded meanings appeal to the audience. This also shows how they accepted the preferred meanings as these areas appealed to them.
Conclusion ? From these results we can see that we successfully managed to encode our meanings. ? But we did not ask any specific questions in the focus group about if they understood the meanings that we were trying to portray, so we cannot be certain that this conclusion is valid.

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Audience feedback presentation

  • 1. What have I learned from my Audience feedback
  • 2. How we gathered our audience feedback ? We collected out feedback by using a focus group ? The focus group produced qualitative results that allowed us to improve all 3 elements of our campaign. ? Our focus group audience was primarily made up of our peers who are aged 16 - 18, so this could mean that the data we produced may have little variation. The audience also knew some of the actors in our video so this could lead to more positive responses being generated.
  • 3. Our Products ? For our website our feedback showed us that the design and structure of the website was liked. But the feedback also showed us that the genre was not entirely clear because we have used very dark colours that are not common within the indie pop genre. ? The feedback from our digipak showed us that the audience liked how the digipak appeared to look like a real artist and also how the colour scheme worked well. But it also showed us how some of the group did not think that all of the sides of the digipak worked together. ? The feedback for the music video showed us that the audience liked all of the dancing elements and the blinders element with Yasmin. But the audience did not like the element with Yasmin sitting down and some of the group thought that the ending was weak.
  • 4. Theory ? Encoding and decoding (Reception Theory) - the producer encodes and the consumer decodes the meanings. ? In our video we aimed to encode the meanings of female empowerment and individuality. This means that the response of the audience is ¡®preferred meaning¡¯ - where the audience accepts all of the intended meaning. I our video we do this by using the close up camerawork and the costume in mine en scene to encode our meanings. ? The audience feedback illustrates this response because some of the favourite elements in our video were the close up shots of Yasmin, this is because our encoded meanings appeal to the audience. This also shows how they accepted the preferred meanings as these areas appealed to them.
  • 5. Conclusion ? From these results we can see that we successfully managed to encode our meanings. ? But we did not ask any specific questions in the focus group about if they understood the meanings that we were trying to portray, so we cannot be certain that this conclusion is valid.