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Audience Marketing / Event Management Projects

Elias Polymeros
Elias Polymeros

1) The document outlines several events held by OPAP and Microsoft between 2017-2018, ranging from large roadshows with thousands of attendees to more selective launches. 2) The largest events include a roadshow hosted by OPAP that reached over 3,000 attendees across 5 Greek cities, and an "OPAPleague" celebration event that drew 1,300 people. 3) Microsoft events summarized include the launches of Visual Studio 2010, Office 2010, Office 365, and an annual Partner Ecosystem Conference, with attendees generally in the hundreds for each.

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Event Management
Contents Windows 7 Commercial Launch 14 Visual Studio 2010 Launch 18 Office 2010 Select Launch 22 Cloud Computing Day 26 Partner Ecosystem Annual Conference 30 Office 365 Launch 34 Together We Create The Future Roadshow 3 opapleague (Agents of the Year event) 2017 9
Large Scale Roadshow: Together We Create The Future
OPAP wishes to open a new, two-way communication channel with its Partner ecosystem (4.000 OPAP Store agents) and share its channel business Strategy as well as its vision to transform the OPAP stores into local entertainment destinations Dates: 19-25/01/17 No of events: 5 Cities: Athens, Thessaloniki, Larissa, Patra Venues: Foundation of the Hellenic World, Vellidio Conference Center Athens Hilton Hotel, Larissa Imperial, Royal Theater Target Audience: 4.500 OPAP store owners Content: Presentations, Videos, Product demos Product Heroes: Variable Lottery Terminals (VLTs), Self-Service Betting Terminal (SSBTs), Virtual Games The Roadshow In A Nutshell:
Audience Marketing / Event Management Projects
Audience Marketing / Event Management Projects
Audience Marketing / Event Management Projects
Over 3.000 attendees 11 hours of open dialogue 500 questions answered Product experience: 9.000 product demos Results:
Large Scale Celebration Event: opapleague 2017
In 2017 OPAP introduced a performance management system to continuously improve the performance & profitability of its partners ecosystem and wishes to celebrate with its top-performers in an event unparalleled to its modern history. Dates: 13/02/18 Venue: Pantheon (Athinon Arena) Target Audiences: 500 top-performing OPAP store owners with its +1 150 top OPAP executives Content: Presentations, Videos, Live Lottery with grand prizes, Happenings, Entetainment with live band and artists VIP Guests: Vasilis Chatzipanagis, Argyris Kampouris, Nicol Kyriakopoulou Michalel Skibbe, Takis Fyssas, Giorgos Karagkounis Thomas Vlachos, The Event In A Nutshell:
Audience Marketing / Event Management Projects
Audience Marketing / Event Management Projects
1.300 attendees Results:
[Business/Internal Use]
[Business/Internal Use]
[Business/Internal Use]
[Business/Internal Use] R.O.M.I.: 1.450 attendees, 238 new sales leads, 16 Sponsors (80% cost coverage). Brand experience: 973 evaluation forms - event satisfaction: 85%. Logistics: 1 Key Note, 4 audience driven break out sessions,33 presenters, 16 live demos, 5 customer case studies. A total of 15 hours of event management.
Medium Scale Event: Microsoft Visual Studio 2010
Microsoft Hellas was on track to release in Q2 CY11 its newest version of Microsoft Visual Studio (2010). Event main purpose was to create awareness around the new version of developers favorite development platform and introduce its new functionalities and characteristics. Microsoft Hellas materialized an alternative event/party, -far different from the typical events of the IT industry-, in an unexpected venue (warehouse), having unexpected catering (pizza & beers) to welcome the new version and establish an emotional connection with developers. Target Audiences: Developers and Partners. The Launch Event In A Nutshell:
Before After
Results: 400 attendees
[Business/Internal Use] Select Audience Event: Microsoft Office 2010 Launch
[Business/Internal Use] The Launch Event In A Nutshell: Microsoft Office 2010 and Sharepoint Server 2010 were on track to release in Q2 CY10 together with the new versions of Microsoft Project 2010 and Microsoft Visio 2010 along with Microsoft's new cloud computing services. These products and solution sets optimized for the Cloud formulate a powerful arsenal which amplifies the Business Value and Choice they bring to the Large Enterprise, and its IT Organization. Microsoft Hellas materialized a select launch event that took place in the prestigious King George Hotel. Value for Business + Choice for IT was the cornerstone of the key message conveyed. 21/05/2010 King George Hotel. Target Audience Product/Solution Heroes: Microsoft Office 2010, Microsoft Sharepoint Server 2010, Microsoft Project 2010 and Microsoft Project Server 2010, Microsoft Visio 2010. Business Productivity Online Services (BPOS).
[Business/Internal Use]
[Business/Internal Use] Results:
Small Scale Event: Microsoft Cloud Computing Day
The Event In A Nutshell: Target Audiences: Microsoft速 Office 365 (Office, SharePoint, Exchange and Lync), private cloud, Microsoft Dynamics CRM Online and Windows Azure. Content: Presentations addressing end Customers on Cloud computing offering, product Demos and, Video Testimonials. The main purpose was to raise customers & partners awareness on Microsofts Cloud Computing offering through analytic presentations of the different models of its availability & deployment.
Audience Marketing / Event Management Projects
R.O.M.I.: 197 attendees, 102 new sales leads. Brand experience: 164 evaluation forms Event satisfaction: 87%
Small Scale Event: Partner Ecosystem Annual Conference
Target Audiences: Technical Decision Makers, System Integrators, OEM & ISV partners. More than 1000 attendees over the internet. The Event In A Nutshell:
Audience Marketing / Event Management Projects
Results: R.O.M.I.: 234 attendees 3 Sponsors (50% coverage of total cost) Brand experience: 130 evaluation forms Event satisfaction: 86% Webcast experience: http://www.partners-golive.slpro.gr/ 1.632 visits Average time spent: 20.22
Where physical world meets digital: Microsoft Office 365 Launch Event
[Business/Internal Use] Microsoft was on track to release in Q2 CY11 Microsoft速 Office 365, -the first business application suite for productivity in the Cloud- that includes a wide variety of products and solutions (Microsoft速 Office Professional Plus, Microsoft速 Exchange Online, Microsoft速 SharePoint Online and Microsoft速 Lync Online). Given the nature of product and solutions offered (Cloud computing) as well as value proposition themes, it is imperative to create and deliver a large scale digital event that will also be supported by a medium scale physical event with select audience of Customers and Partners. Target Audiences: Physical event: BDMs & TDMs from small and medium size businesses). Microsoft速 Office 365, Microsoft速 Office Professional Plus, Microsoft速 Exchange Online, Microsoft速 SharePoint Online and Microsoft速 Lync Online). Content: Presentations addressing end Customers on Office 365 offering per audience, product Demos and admin sessions, Video Testimonials. Break out sessions SMB, Enterprise, Partners & Technical Audiences.
[Business/Internal Use] Registration capability Content dissemination (decks, videos, podcasts, demos, case studies, video case studies, .pdf, Beta), Break Out Rooms). Interaction (live Q&A (Ask The Experts), feedback, Evaluations form, Polls, Post-Walls Press, Partners, Interaction with social media (FB, Linked, YouTube, Tweeter) Sponsors presence: (videos on demand, e-brochures) On line Evaluation form (during &/or after the event)
[Business/Internal Use] Venue:
[Business/Internal Use] Venue: R.O.M.I.: 135 attendees, 35 new sales leads, 2 Sponsors (40% coverage of total cost). Brand experience: 65 evaluation forms Event satisfaction: 83% Logistics: 1 Key Note 3 audience driven break out sessions 24 presenters 3 live demos 4 customer case studies A total of 9 hours of event management Webcast experience: http://www.microsoftlive.gr/365/ 5.215 visits Average time spent: 31.15
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Audience Marketing / Event Management Projects

  • 2. Contents Windows 7 Commercial Launch 14 Visual Studio 2010 Launch 18 Office 2010 Select Launch 22 Cloud Computing Day 26 Partner Ecosystem Annual Conference 30 Office 365 Launch 34 Together We Create The Future Roadshow 3 opapleague (Agents of the Year event) 2017 9
  • 3. Large Scale Roadshow: Together We Create The Future
  • 4. OPAP wishes to open a new, two-way communication channel with its Partner ecosystem (4.000 OPAP Store agents) and share its channel business Strategy as well as its vision to transform the OPAP stores into local entertainment destinations Dates: 19-25/01/17 No of events: 5 Cities: Athens, Thessaloniki, Larissa, Patra Venues: Foundation of the Hellenic World, Vellidio Conference Center Athens Hilton Hotel, Larissa Imperial, Royal Theater Target Audience: 4.500 OPAP store owners Content: Presentations, Videos, Product demos Product Heroes: Variable Lottery Terminals (VLTs), Self-Service Betting Terminal (SSBTs), Virtual Games The Roadshow In A Nutshell:
  • 8. Over 3.000 attendees 11 hours of open dialogue 500 questions answered Product experience: 9.000 product demos Results:
  • 9. Large Scale Celebration Event: opapleague 2017
  • 10. In 2017 OPAP introduced a performance management system to continuously improve the performance & profitability of its partners ecosystem and wishes to celebrate with its top-performers in an event unparalleled to its modern history. Dates: 13/02/18 Venue: Pantheon (Athinon Arena) Target Audiences: 500 top-performing OPAP store owners with its +1 150 top OPAP executives Content: Presentations, Videos, Live Lottery with grand prizes, Happenings, Entetainment with live band and artists VIP Guests: Vasilis Chatzipanagis, Argyris Kampouris, Nicol Kyriakopoulou Michalel Skibbe, Takis Fyssas, Giorgos Karagkounis Thomas Vlachos, The Event In A Nutshell:
  • 17. [Business/Internal Use] R.O.M.I.: 1.450 attendees, 238 new sales leads, 16 Sponsors (80% cost coverage). Brand experience: 973 evaluation forms - event satisfaction: 85%. Logistics: 1 Key Note, 4 audience driven break out sessions,33 presenters, 16 live demos, 5 customer case studies. A total of 15 hours of event management.
  • 18. Medium Scale Event: Microsoft Visual Studio 2010
  • 19. Microsoft Hellas was on track to release in Q2 CY11 its newest version of Microsoft Visual Studio (2010). Event main purpose was to create awareness around the new version of developers favorite development platform and introduce its new functionalities and characteristics. Microsoft Hellas materialized an alternative event/party, -far different from the typical events of the IT industry-, in an unexpected venue (warehouse), having unexpected catering (pizza & beers) to welcome the new version and establish an emotional connection with developers. Target Audiences: Developers and Partners. The Launch Event In A Nutshell:
  • 22. [Business/Internal Use] Select Audience Event: Microsoft Office 2010 Launch
  • 23. [Business/Internal Use] The Launch Event In A Nutshell: Microsoft Office 2010 and Sharepoint Server 2010 were on track to release in Q2 CY10 together with the new versions of Microsoft Project 2010 and Microsoft Visio 2010 along with Microsoft's new cloud computing services. These products and solution sets optimized for the Cloud formulate a powerful arsenal which amplifies the Business Value and Choice they bring to the Large Enterprise, and its IT Organization. Microsoft Hellas materialized a select launch event that took place in the prestigious King George Hotel. Value for Business + Choice for IT was the cornerstone of the key message conveyed. 21/05/2010 King George Hotel. Target Audience Product/Solution Heroes: Microsoft Office 2010, Microsoft Sharepoint Server 2010, Microsoft Project 2010 and Microsoft Project Server 2010, Microsoft Visio 2010. Business Productivity Online Services (BPOS).
  • 26. Small Scale Event: Microsoft Cloud Computing Day
  • 27. The Event In A Nutshell: Target Audiences: Microsoft速 Office 365 (Office, SharePoint, Exchange and Lync), private cloud, Microsoft Dynamics CRM Online and Windows Azure. Content: Presentations addressing end Customers on Cloud computing offering, product Demos and, Video Testimonials. The main purpose was to raise customers & partners awareness on Microsofts Cloud Computing offering through analytic presentations of the different models of its availability & deployment.
  • 29. R.O.M.I.: 197 attendees, 102 new sales leads. Brand experience: 164 evaluation forms Event satisfaction: 87%
  • 30. Small Scale Event: Partner Ecosystem Annual Conference
  • 31. Target Audiences: Technical Decision Makers, System Integrators, OEM & ISV partners. More than 1000 attendees over the internet. The Event In A Nutshell:
  • 33. Results: R.O.M.I.: 234 attendees 3 Sponsors (50% coverage of total cost) Brand experience: 130 evaluation forms Event satisfaction: 86% Webcast experience: http://www.partners-golive.slpro.gr/ 1.632 visits Average time spent: 20.22
  • 34. Where physical world meets digital: Microsoft Office 365 Launch Event
  • 35. [Business/Internal Use] Microsoft was on track to release in Q2 CY11 Microsoft速 Office 365, -the first business application suite for productivity in the Cloud- that includes a wide variety of products and solutions (Microsoft速 Office Professional Plus, Microsoft速 Exchange Online, Microsoft速 SharePoint Online and Microsoft速 Lync Online). Given the nature of product and solutions offered (Cloud computing) as well as value proposition themes, it is imperative to create and deliver a large scale digital event that will also be supported by a medium scale physical event with select audience of Customers and Partners. Target Audiences: Physical event: BDMs & TDMs from small and medium size businesses). Microsoft速 Office 365, Microsoft速 Office Professional Plus, Microsoft速 Exchange Online, Microsoft速 SharePoint Online and Microsoft速 Lync Online). Content: Presentations addressing end Customers on Office 365 offering per audience, product Demos and admin sessions, Video Testimonials. Break out sessions SMB, Enterprise, Partners & Technical Audiences.
  • 36. [Business/Internal Use] Registration capability Content dissemination (decks, videos, podcasts, demos, case studies, video case studies, .pdf, Beta), Break Out Rooms). Interaction (live Q&A (Ask The Experts), feedback, Evaluations form, Polls, Post-Walls Press, Partners, Interaction with social media (FB, Linked, YouTube, Tweeter) Sponsors presence: (videos on demand, e-brochures) On line Evaluation form (during &/or after the event)
  • 38. [Business/Internal Use] Venue: R.O.M.I.: 135 attendees, 35 new sales leads, 2 Sponsors (40% coverage of total cost). Brand experience: 65 evaluation forms Event satisfaction: 83% Logistics: 1 Key Note 3 audience driven break out sessions 24 presenters 3 live demos 4 customer case studies A total of 9 hours of event management Webcast experience: http://www.microsoftlive.gr/365/ 5.215 visits Average time spent: 31.15