際際滷

際際滷Share a Scribd company logo
油Audience Persona	

February 2015
Porsha the Photographer	

	

Background:	
 油	
 油
≒ Photographer	
 油of	
 油own	
 油company.	
 油
≒ Has	
 油been	
 油in	
 油business	
 油since	
 油she	
 油
graduated	
 油college.	
 油
≒ No	
 油children.	
 油
	
 油
Demographics:	
 油
≒ Skew	
 油female	
 油
≒ Age	
 油18-足30	
 油
≒ Single	
 油HH	
 油income:	
 油50,000	
 油
≒ Urban	
 油
	
 油
IdenI鍖ers:	
 油
≒ ArIsIc	
 油view	
 油of	
 油the	
 油world.	
 油
≒ Head	
 油of	
 油creaIvity	
 油and	
 油has	
 油a	
 油team	
 油of	
 油
people	
 油(hairstylist,	
 油makeup	
 油arIsts,	
 油
etc.)	
 油working	
 油under	
 油her.	
 油	
 油
Porsha the Photographer	

	
 油
Goals:	
 油
≒ Steadily	
 油increase	
 油clientele	
 油and	
 油overall	
 油
revenue	
 油of	
 油the	
 油company.	
 油	
 油
≒ Purchase	
 油larger	
 油studio	
 油for	
 油more	
 油
space.	
 油
≒ Magazine	
 油features.	
 油
	
 油
Challenges:	
 油
≒ Managing	
 油a	
 油team	
 油of	
 油people	
 油with	
 油
di鍖erent	
 油arIsIc	
 油perspecIves.	
 油
≒ Coming	
 油up	
 油with	
 油a	
 油cohesive	
 油treatment	
 油
for	
 油photo	
 油shoots.	
 油	
 油
How	
 油we	
 油help:	
 油
≒ Give	
 油a	
 油creaIve	
 油outlet	
 油through	
 油music,	
 油
and	
 油inspire	
 油through	
 油music.	
 油
≒ Show	
 油creaIvity	
 油through	
 油video,	
 油
clothing,	
 油etc.	
 油	
 油
Porsha the Photographer	

	
 油
Real	
 油Quotes:	
 油
≒ Its	
 油di鍖cult	
 油coming	
 油up	
 油with	
 油creaIve	
 油
ideas	
 油on	
 油my	
 油own,	
 油especially	
 油when	
 油Im	
 油
working	
 油on	
 油shoot	
 油for	
 油a	
 油client	
 油that	
 油
doesnt	
 油have	
 油a	
 油clear	
 油vision.	
 油
≒ I	
 油would	
 油like	
 油to	
 油get	
 油a	
 油space	
 油that	
 油is	
 油
separate	
 油from	
 油my	
 油living	
 油space.	
 油It	
 油would	
 油
just	
 油make	
 油my	
 油job	
 油much	
 油easier.	
 油
≒ I	
 油just	
 油want	
 油to	
 油conInue	
 油to	
 油grow	
 油
creaIvely	
 油as	
 油photographer.	
 油
Common	
 油ObjecIves:	
 油
≒ Im	
 油o[en	
 油worried	
 油that	
 油I	
 油will	
 油lose	
 油my	
 油
creaIvity,	
 油and	
 油that	
 油scares	
 油me.	
 油
≒ I	
 油want	
 油to	
 油reach	
 油my	
 油creaIve	
 油nirvana	
 油
but	
 油I	
 油need	
 油something	
 油that	
 油will	
 油inspire	
 油
me.	
 油	
 油
Porsha the Photographer	

	

Social	
 油Media	
 油messages:	
 油
	
 油
Check	
 油 out	
 油 my	
 油 latest	
 油 photo	
 油 shoot	
 油 I	
 油 did	
 油
with	
 油my	
 油team.	
 油(insert	
 油photo)	
 油
	
 油
Please	
 油 go	
 油 on	
 油 Instagram	
 油 to	
 油 get	
 油 more	
 油
updates	
 油on	
 油promoIons	
 油I	
 油have	
 油coming	
 油up	
 油
for	
 油photo	
 油shoots.	
 油
	
 油
Working	
 油 on	
 油 creaIve	
 油 ideas	
 油 for	
 油 an	
 油
upcoming	
 油photo	
 油shoot	
 油with	
 油my	
 油team.	
 油
Porsha the Photographer	

	
 油
MarkeIng	
 油message:	
 油	
 油
≒ Share	
 油music	
 油to	
 油people	
 油of	
 油all	
 油
di鍖erent	
 油walks	
 油of	
 油life.	
 油	
 油
	
 油
Elevator	
 油Pitch:	
 油
≒ To	
 油always	
 油guide	
 油and	
 油inspire	
 油the	
 油
li_le	
 油monsters	
 油through	
 油creaIvity,	
 油
music,	
 油fashion	
 油and	
 油love.	
 油	
 油

More Related Content

Similar to Audience persona (20)

Powerpoint task 3 tilly lester new
Powerpoint task 3 tilly lester newPowerpoint task 3 tilly lester new
Powerpoint task 3 tilly lester new
tillylester
How does your media product represent different social groups?
How does your media product represent different social groups?How does your media product represent different social groups?
How does your media product represent different social groups?
deyo101
Evaluation
EvaluationEvaluation
Evaluation
AsiahMohamed
Personal Brand Exploration Andrzej Krassner-Cybulski
Personal Brand Exploration Andrzej Krassner-CybulskiPersonal Brand Exploration Andrzej Krassner-Cybulski
Personal Brand Exploration Andrzej Krassner-Cybulski
AndrzejKrassnerCybul
How does your media product represent particular social
How does your media product represent particular socialHow does your media product represent particular social
How does your media product represent particular social
Danielle Smith
Content Marketing for Tourism
Content Marketing for TourismContent Marketing for Tourism
Content Marketing for Tourism
Betsy Decillis
Media final evaluation
Media final evaluationMedia final evaluation
Media final evaluation
tombond1
Evaluation
EvaluationEvaluation
Evaluation
AsiahMohamed
Evaluation
EvaluationEvaluation
Evaluation
AsiahMohamed
Media pitch - Sam JL Shaw
Media pitch - Sam JL Shaw Media pitch - Sam JL Shaw
Media pitch - Sam JL Shaw
Samuel_Shaw
Toma Clark Haines - The Role of Social Media and Content Building a Luxury Brand
Toma Clark Haines - The Role of Social Media and Content Building a Luxury BrandToma Clark Haines - The Role of Social Media and Content Building a Luxury Brand
Toma Clark Haines - The Role of Social Media and Content Building a Luxury Brand
DesignBloggersConference
Design Bloggers Conference - The Role of Social Media and Content in Building...
Design Bloggers Conference - The Role of Social Media and Content in Building...Design Bloggers Conference - The Role of Social Media and Content in Building...
Design Bloggers Conference - The Role of Social Media and Content in Building...
The Antiques Diva & Co
Pinning your Business to the Top with Pinterest
Pinning your Business to the Top with PinterestPinning your Business to the Top with Pinterest
Pinning your Business to the Top with Pinterest
Vivastream
Pitch
PitchPitch
Pitch
laurenwilsonmedia
Music magazine evaluation
Music magazine evaluationMusic magazine evaluation
Music magazine evaluation
Sophiejane13
Project & Portfolio 1
Project & Portfolio 1Project & Portfolio 1
Project & Portfolio 1
dearmulamani
Portfolio - Georgea Soufia.
Portfolio - Georgea Soufia.Portfolio - Georgea Soufia.
Portfolio - Georgea Soufia.
GeorgeaSoufia
Evaluation
EvaluationEvaluation
Evaluation
Shamha848
Evaluation
EvaluationEvaluation
Evaluation
Shamha848
Evaluation
EvaluationEvaluation
Evaluation
AsiahMohamed
Powerpoint task 3 tilly lester new
Powerpoint task 3 tilly lester newPowerpoint task 3 tilly lester new
Powerpoint task 3 tilly lester new
tillylester
How does your media product represent different social groups?
How does your media product represent different social groups?How does your media product represent different social groups?
How does your media product represent different social groups?
deyo101
Personal Brand Exploration Andrzej Krassner-Cybulski
Personal Brand Exploration Andrzej Krassner-CybulskiPersonal Brand Exploration Andrzej Krassner-Cybulski
Personal Brand Exploration Andrzej Krassner-Cybulski
AndrzejKrassnerCybul
How does your media product represent particular social
How does your media product represent particular socialHow does your media product represent particular social
How does your media product represent particular social
Danielle Smith
Content Marketing for Tourism
Content Marketing for TourismContent Marketing for Tourism
Content Marketing for Tourism
Betsy Decillis
Media final evaluation
Media final evaluationMedia final evaluation
Media final evaluation
tombond1
Media pitch - Sam JL Shaw
Media pitch - Sam JL Shaw Media pitch - Sam JL Shaw
Media pitch - Sam JL Shaw
Samuel_Shaw
Toma Clark Haines - The Role of Social Media and Content Building a Luxury Brand
Toma Clark Haines - The Role of Social Media and Content Building a Luxury BrandToma Clark Haines - The Role of Social Media and Content Building a Luxury Brand
Toma Clark Haines - The Role of Social Media and Content Building a Luxury Brand
DesignBloggersConference
Design Bloggers Conference - The Role of Social Media and Content in Building...
Design Bloggers Conference - The Role of Social Media and Content in Building...Design Bloggers Conference - The Role of Social Media and Content in Building...
Design Bloggers Conference - The Role of Social Media and Content in Building...
The Antiques Diva & Co
Pinning your Business to the Top with Pinterest
Pinning your Business to the Top with PinterestPinning your Business to the Top with Pinterest
Pinning your Business to the Top with Pinterest
Vivastream
Music magazine evaluation
Music magazine evaluationMusic magazine evaluation
Music magazine evaluation
Sophiejane13
Project & Portfolio 1
Project & Portfolio 1Project & Portfolio 1
Project & Portfolio 1
dearmulamani
Portfolio - Georgea Soufia.
Portfolio - Georgea Soufia.Portfolio - Georgea Soufia.
Portfolio - Georgea Soufia.
GeorgeaSoufia
Evaluation
EvaluationEvaluation
Evaluation
Shamha848
Evaluation
EvaluationEvaluation
Evaluation
Shamha848

Recently uploaded (20)

Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Ignite Capital
Carousel - Five Key FinTech Trends in 2025
Carousel - Five Key FinTech Trends in 2025Carousel - Five Key FinTech Trends in 2025
Carousel - Five Key FinTech Trends in 2025
Anadea
The Data Specialist Company Profile 2025
The Data Specialist Company Profile 2025The Data Specialist Company Profile 2025
The Data Specialist Company Profile 2025
BashirAlrahaby
Effective Irrigation Systems From Design to Implementation
Effective Irrigation Systems From Design to ImplementationEffective Irrigation Systems From Design to Implementation
Effective Irrigation Systems From Design to Implementation
Irri Design Studio
Personal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdfPersonal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdf
rrichardsonjr
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptxBUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
manikandansMani2
SponsorPitch.pdf........................
SponsorPitch.pdf........................SponsorPitch.pdf........................
SponsorPitch.pdf........................
mekhilivingston
Influence of the External Environment and the Organizations Culture
Influence of the External Environment and the Organizations CultureInfluence of the External Environment and the Organizations Culture
Influence of the External Environment and the Organizations Culture
DinaAllam10
Ross Chayka: AI in Business: Quo Vadis? (UA)
Ross Chayka:  AI in Business: Quo Vadis? (UA)Ross Chayka:  AI in Business: Quo Vadis? (UA)
Ross Chayka: AI in Business: Quo Vadis? (UA)
Lviv Startup Club
What is Included in a Purplegator Marketing Agency &. Consultants Branding Book
What is Included in a Purplegator Marketing Agency &. Consultants Branding BookWhat is Included in a Purplegator Marketing Agency &. Consultants Branding Book
What is Included in a Purplegator Marketing Agency &. Consultants Branding Book
Purplegator
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERYRECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
monikaguttmacher
Human-Motivation-Theory PPT
Human-Motivation-Theory  PPTHuman-Motivation-Theory  PPT
Human-Motivation-Theory PPT
AddisuAynayehu1
Personal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdfPersonal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdf
vv2home2vv
5 Universals of Change BVSSH Meetup Presentation
5 Universals of Change BVSSH Meetup Presentation5 Universals of Change BVSSH Meetup Presentation
5 Universals of Change BVSSH Meetup Presentation
Jason Little
Clear the Air How to Choose the Perfect Extractor Fan.pptx
Clear the Air How to Choose the Perfect Extractor Fan.pptxClear the Air How to Choose the Perfect Extractor Fan.pptx
Clear the Air How to Choose the Perfect Extractor Fan.pptx
Meteor Electrical
Final_Detailed_Chapter_2_Presentation.pptx
Final_Detailed_Chapter_2_Presentation.pptxFinal_Detailed_Chapter_2_Presentation.pptx
Final_Detailed_Chapter_2_Presentation.pptx
IgoFebrianto1
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVENQUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
pm4066644
Robotics & Coding: Unlocking Innovation and Future Technology
Robotics & Coding: Unlocking Innovation and Future TechnologyRobotics & Coding: Unlocking Innovation and Future Technology
Robotics & Coding: Unlocking Innovation and Future Technology
aeroboticsmarketing0
Realizing the Promise of AI .pdf
Realizing the Promise of AI .pdfRealizing the Promise of AI .pdf
Realizing the Promise of AI .pdf
Auxis Consulting & Outsourcing
Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload
Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] DonwloadWondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload
Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload
borikhni
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024
Ignite Capital
Carousel - Five Key FinTech Trends in 2025
Carousel - Five Key FinTech Trends in 2025Carousel - Five Key FinTech Trends in 2025
Carousel - Five Key FinTech Trends in 2025
Anadea
The Data Specialist Company Profile 2025
The Data Specialist Company Profile 2025The Data Specialist Company Profile 2025
The Data Specialist Company Profile 2025
BashirAlrahaby
Effective Irrigation Systems From Design to Implementation
Effective Irrigation Systems From Design to ImplementationEffective Irrigation Systems From Design to Implementation
Effective Irrigation Systems From Design to Implementation
Irri Design Studio
Personal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdfPersonal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdf
rrichardsonjr
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptxBUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
BUSINESS CORRESPONDENCE Unit IV - NOTES.pptx
manikandansMani2
SponsorPitch.pdf........................
SponsorPitch.pdf........................SponsorPitch.pdf........................
SponsorPitch.pdf........................
mekhilivingston
Influence of the External Environment and the Organizations Culture
Influence of the External Environment and the Organizations CultureInfluence of the External Environment and the Organizations Culture
Influence of the External Environment and the Organizations Culture
DinaAllam10
Ross Chayka: AI in Business: Quo Vadis? (UA)
Ross Chayka:  AI in Business: Quo Vadis? (UA)Ross Chayka:  AI in Business: Quo Vadis? (UA)
Ross Chayka: AI in Business: Quo Vadis? (UA)
Lviv Startup Club
What is Included in a Purplegator Marketing Agency &. Consultants Branding Book
What is Included in a Purplegator Marketing Agency &. Consultants Branding BookWhat is Included in a Purplegator Marketing Agency &. Consultants Branding Book
What is Included in a Purplegator Marketing Agency &. Consultants Branding Book
Purplegator
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERYRECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
RECOVERING LOST BITCOIN: MY EXPERIENCE/TECH CYBER FORCE RECOVERY
monikaguttmacher
Human-Motivation-Theory PPT
Human-Motivation-Theory  PPTHuman-Motivation-Theory  PPT
Human-Motivation-Theory PPT
AddisuAynayehu1
Personal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdfPersonal Brand Exploration Presentation.pdf
Personal Brand Exploration Presentation.pdf
vv2home2vv
5 Universals of Change BVSSH Meetup Presentation
5 Universals of Change BVSSH Meetup Presentation5 Universals of Change BVSSH Meetup Presentation
5 Universals of Change BVSSH Meetup Presentation
Jason Little
Clear the Air How to Choose the Perfect Extractor Fan.pptx
Clear the Air How to Choose the Perfect Extractor Fan.pptxClear the Air How to Choose the Perfect Extractor Fan.pptx
Clear the Air How to Choose the Perfect Extractor Fan.pptx
Meteor Electrical
Final_Detailed_Chapter_2_Presentation.pptx
Final_Detailed_Chapter_2_Presentation.pptxFinal_Detailed_Chapter_2_Presentation.pptx
Final_Detailed_Chapter_2_Presentation.pptx
IgoFebrianto1
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVENQUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
QUALIFIED USDT & BITCOIN RECOVERY EXPERT VIA CRANIX ETHICAL SOLUTIONS HAVEN
pm4066644
Robotics & Coding: Unlocking Innovation and Future Technology
Robotics & Coding: Unlocking Innovation and Future TechnologyRobotics & Coding: Unlocking Innovation and Future Technology
Robotics & Coding: Unlocking Innovation and Future Technology
aeroboticsmarketing0
Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload
Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] DonwloadWondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload
Wondershare Dr. Fone 13.5.5 Crack + License Key [Latest] Donwload
borikhni

Audience persona

  • 2. Porsha the Photographer Background: 油 油 ≒ Photographer 油of 油own 油company. 油 ≒ Has 油been 油in 油business 油since 油she 油 graduated 油college. 油 ≒ No 油children. 油 油 Demographics: 油 ≒ Skew 油female 油 ≒ Age 油18-足30 油 ≒ Single 油HH 油income: 油50,000 油 ≒ Urban 油 油 IdenI鍖ers: 油 ≒ ArIsIc 油view 油of 油the 油world. 油 ≒ Head 油of 油creaIvity 油and 油has 油a 油team 油of 油 people 油(hairstylist, 油makeup 油arIsts, 油 etc.) 油working 油under 油her. 油 油
  • 3. Porsha the Photographer 油 Goals: 油 ≒ Steadily 油increase 油clientele 油and 油overall 油 revenue 油of 油the 油company. 油 油 ≒ Purchase 油larger 油studio 油for 油more 油 space. 油 ≒ Magazine 油features. 油 油 Challenges: 油 ≒ Managing 油a 油team 油of 油people 油with 油 di鍖erent 油arIsIc 油perspecIves. 油 ≒ Coming 油up 油with 油a 油cohesive 油treatment 油 for 油photo 油shoots. 油 油 How 油we 油help: 油 ≒ Give 油a 油creaIve 油outlet 油through 油music, 油 and 油inspire 油through 油music. 油 ≒ Show 油creaIvity 油through 油video, 油 clothing, 油etc. 油 油
  • 4. Porsha the Photographer 油 Real 油Quotes: 油 ≒ Its 油di鍖cult 油coming 油up 油with 油creaIve 油 ideas 油on 油my 油own, 油especially 油when 油Im 油 working 油on 油shoot 油for 油a 油client 油that 油 doesnt 油have 油a 油clear 油vision. 油 ≒ I 油would 油like 油to 油get 油a 油space 油that 油is 油 separate 油from 油my 油living 油space. 油It 油would 油 just 油make 油my 油job 油much 油easier. 油 ≒ I 油just 油want 油to 油conInue 油to 油grow 油 creaIvely 油as 油photographer. 油 Common 油ObjecIves: 油 ≒ Im 油o[en 油worried 油that 油I 油will 油lose 油my 油 creaIvity, 油and 油that 油scares 油me. 油 ≒ I 油want 油to 油reach 油my 油creaIve 油nirvana 油 but 油I 油need 油something 油that 油will 油inspire 油 me. 油 油
  • 5. Porsha the Photographer Social 油Media 油messages: 油 油 Check 油 out 油 my 油 latest 油 photo 油 shoot 油 I 油 did 油 with 油my 油team. 油(insert 油photo) 油 油 Please 油 go 油 on 油 Instagram 油 to 油 get 油 more 油 updates 油on 油promoIons 油I 油have 油coming 油up 油 for 油photo 油shoots. 油 油 Working 油 on 油 creaIve 油 ideas 油 for 油 an 油 upcoming 油photo 油shoot 油with 油my 油team. 油
  • 6. Porsha the Photographer 油 MarkeIng 油message: 油 油 ≒ Share 油music 油to 油people 油of 油all 油 di鍖erent 油walks 油of 油life. 油 油 油 Elevator 油Pitch: 油 ≒ To 油always 油guide 油and 油inspire 油the 油 li_le 油monsters 油through 油creaIvity, 油 music, 油fashion 油and 油love. 油 油