The document discusses research conducted to learn about the target audience for a music video. Key findings include: - The majority of the target audience is ages 13-19, with some interviews of those age 30-39. - YouTube and Spotify are the most popular platforms for watching music videos, with Spotify's core age range being 18-24. - Indie rock is the most popular music genre, followed by pop punk and pop. The 1975, Catfish and the Bottlemen, and Two Door Cinema Club were the most popular bands. - Most of the target audience watches 1-2 hours of music videos per week and cares more about the music and band than any storyline. Fashion trends