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Preliminary Task
      Audience Research
The preliminary task for this is to produce a college magazine
cover and contents page.
Audience research is essential to producing a magazine as it
allows the producer to know what sort of things its readers will
be interested in. Producers will also use demographic and
psychographics and VALs to profile their readers.




              This chart is a basic chart used to categorise the different VALs.
In order to conduct my own audience research I composed
   together a questionnaire consisting of 15 questions. I asked
    around 11 people. In the survey I asked people what their
  favourite sport, band, TV show, film, book and celebrity was
 as well as their preferred music style and clothing style. I also
       asked about their favourite hobbies or activities, what
 magazines theyre currently reading and what colours were
     their most preferred. I also displayed 5 different type fonts
and asked them to pick their favourite. I did this so that I knew
 what sort of content could go into the magazine that would
    interest the readers. I also asked them their age and what
    they would expect to see in a college magazine. This also
      allows me to know what is expected to be found. It also
    allows me to know what sort of type fonts and colours the
                      readers are attracted to.
Audience research results
Results                                                                      Music Style          Rock                        Clothing Style
                                                                                                   Heavy Metal
                                                                                                   Dance
                                                                                                                                                            casual
                                                                                                   Techno
         Favourite Sport                                                                                                                                    Formal
                                    Karate                                                         Classical
                                                                                                                                                            Goth
                                    Netball                                                        R&B
                                                                                                                                                            Japaneese
                                                                                                   Pop                                                      Retro
                                    Baseball
                                                                                                   Indie                                                    Floral
                                    None
                                                                                                   Rap
                                    Badmington                                                     Other
                                    Horse riding

                                    Quidditch                     Favourite Hobbies & Activites                          Favourite TV Show

                                                                                                                                                    Big bang theory
                           Gaslight Anthem
         Favourite Band                                                                           Reading                                           Friends
                           Queen
                                                                                                  None
                                                                                                                                                    NCIS
                           None                                                                   Guides
                                                                                                  Guitar                                            Top gear
                           Slayer
                                                                                                  TV
                                                                                                                                                    QI
                           Greenday                                                               Writing
                                                                                                                                                    Family guy
                           Blink 182
                                                                                                                                                    None
                           Guns and roses

                           The Killers                                                                               50 shades of grey
                                                                                                  Faavourite Book
                           Avenged Sevenfold                                                                         a tale of 2 cities

                                                                                                                     none
              Favourite Film                 Red eye                                                                 charlie and chocolate
                                             Lord of the rings                                                       factory
                                                                                                                     All
                                             remember me
                                                                                                                     Poison Study
                                             jonny english
                                                                                                                     Private Peaceful
                                             inception
                                                                                                                     Lord of the rings
                                             titanic
                                             terminator
                                             Jaken                                                                  Favourite Celebrity

                                             The simpsons movie
                                                                                                                                                none


These results from the survey allow me to
                                                                                                                                                bob Dylan

                                                                                                                                                Axl Rose

understand the reader, and what sort of things                                                                                                  Rowan Atkinson


they like and dont like.                                                                                                                       Cilliam Murphy

                                                                                                                                                Gordan Ramsey
Prefered typefont                                          Prefered Colours
                                                                                               Red

                                                                                               Blue
                                               A
                                                                                               Yellow
                                               B
                                                                                               Green
                                               C
                                                                                               Orange
                                               D
                                                                                               Purple
                                               E
                                                                                               Pink

                                                                                               White

                                                                                               Black
The five type fonts that could be                                                              Grey
selected from were:
A.   (Blackadder ITC) Prior                                                Age


B.   (Colonna MT) Prior
                                                                                         16
C.   (Forte)Prior
                                                                0 0
                                                                       1                 17

     (Jokerman) Prior
                                                            3
D.                                                                          7            18


E.   (Matura MT Script)Prior
                                                                                         19+

                                                                                         NA



        Magazines currently reading

                                      None             These results allow me to know how to design
                                      Guiding may

                                      My little pony
                                                       my magazine. Im able to know what sort of
                                      Kurang           type font the reader prefers, what sort of
                                                       colours they prefer, what age group they are
                                                       and what sort of magazines theyre already
                                                       reading. This means I can conduct more
                                                       research into these types of magazines and
                                                       then base my own magazine on them.
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Audience research results

  • 1. Preliminary Task Audience Research
  • 2. The preliminary task for this is to produce a college magazine cover and contents page. Audience research is essential to producing a magazine as it allows the producer to know what sort of things its readers will be interested in. Producers will also use demographic and psychographics and VALs to profile their readers. This chart is a basic chart used to categorise the different VALs.
  • 3. In order to conduct my own audience research I composed together a questionnaire consisting of 15 questions. I asked around 11 people. In the survey I asked people what their favourite sport, band, TV show, film, book and celebrity was as well as their preferred music style and clothing style. I also asked about their favourite hobbies or activities, what magazines theyre currently reading and what colours were their most preferred. I also displayed 5 different type fonts and asked them to pick their favourite. I did this so that I knew what sort of content could go into the magazine that would interest the readers. I also asked them their age and what they would expect to see in a college magazine. This also allows me to know what is expected to be found. It also allows me to know what sort of type fonts and colours the readers are attracted to.
  • 5. Results Music Style Rock Clothing Style Heavy Metal Dance casual Techno Favourite Sport Formal Karate Classical Goth Netball R&B Japaneese Pop Retro Baseball Indie Floral None Rap Badmington Other Horse riding Quidditch Favourite Hobbies & Activites Favourite TV Show Big bang theory Gaslight Anthem Favourite Band Reading Friends Queen None NCIS None Guides Guitar Top gear Slayer TV QI Greenday Writing Family guy Blink 182 None Guns and roses The Killers 50 shades of grey Faavourite Book Avenged Sevenfold a tale of 2 cities none Favourite Film Red eye charlie and chocolate Lord of the rings factory All remember me Poison Study jonny english Private Peaceful inception Lord of the rings titanic terminator Jaken Favourite Celebrity The simpsons movie none These results from the survey allow me to bob Dylan Axl Rose understand the reader, and what sort of things Rowan Atkinson they like and dont like. Cilliam Murphy Gordan Ramsey
  • 6. Prefered typefont Prefered Colours Red Blue A Yellow B Green C Orange D Purple E Pink White Black The five type fonts that could be Grey selected from were: A. (Blackadder ITC) Prior Age B. (Colonna MT) Prior 16 C. (Forte)Prior 0 0 1 17 (Jokerman) Prior 3 D. 7 18 E. (Matura MT Script)Prior 19+ NA Magazines currently reading None These results allow me to know how to design Guiding may My little pony my magazine. Im able to know what sort of Kurang type font the reader prefers, what sort of colours they prefer, what age group they are and what sort of magazines theyre already reading. This means I can conduct more research into these types of magazines and then base my own magazine on them.