The target audience of 16-25 year olds spends over 40% of consumer spending and prefers small, tight-knit friend groups with similar values due to lack of trust. Many feel judged on social media and that their posts do not accurately portray their identity. Centrepoint's report found over 100,000 young people aged 16-24 experience homelessness annually in the UK. They support over 14,000 young youths each year and aim to end youth homelessness by 2037. However, only 36% of homeless youth secure accommodation, due to limited housing, employment, and social security support for those under 25.