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AUDIENCE
RESEARCH
16-25
 The target audience of 16  25-year old's is an increasingly powerful
demographic estimated to have been worth more than 40% of all
consumers spend by the year 2020.
 With 16-24 year olds unsure of who to trust, many are eschewing old
fashioned aims to build big friendship groups, with 42% preferring to build
small, tight-knit groups of people with similar values to their own.
 Social media - 41% of those researched, feel judged on social media, 45%
of respondents admit their posts are not an accurate portrayal of their
identity and 25% dont feel they can be themselves online. Almost a third
feel they dont have a fixed identity.
Centrepoint
 Centrepoints new report reveals the true scale of youth homelessness in local
areas across the UK. Every year over 100,000 young people aged 16-24 ask the
council for help with homelessness.
 Centrepoint is the UK's leading youth homelessness charity. It means that,
together with their partners, they support over 14,000 young people every year.
They want to end youth homelessness by 2037.
 Of the young people who receive support to relieve homelessness,
our research shows that only 36% secure accommodation, which
is considerably less than the general population. Factors affecting
youth homelessness go beyond the support provided by councils;
wider systemic problems include limited and inappropriate housing
stock, scarce and insecure employment opportunities, as well as
limited social security support for under-25s.
How Youth and Teens Become Homeless:
Family problems:
 These can range from physical, emotional, or sexual abuse, to a parent having an alcohol or substance use
disorder. To the youth or teen, they themselves may have mental health issues their family is unable to handle.
Discharge from Government or Foster Care:
 When youth or teens are released from government care, either from juvenile detention, temporary state care, or
foster care, theyre often without any type of support. This can quickly lead to both food and housing insecurity.
Financial Issues:
 Families may become homeless when parents lose employment, become incarcerated or otherwise involved in the
criminal justice system. Parents may also experience immense financial difficulties, being then unable to support
their family.
Audience Research.pptx

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Audience Research.pptx

  • 2. 16-25 The target audience of 16 25-year old's is an increasingly powerful demographic estimated to have been worth more than 40% of all consumers spend by the year 2020. With 16-24 year olds unsure of who to trust, many are eschewing old fashioned aims to build big friendship groups, with 42% preferring to build small, tight-knit groups of people with similar values to their own. Social media - 41% of those researched, feel judged on social media, 45% of respondents admit their posts are not an accurate portrayal of their identity and 25% dont feel they can be themselves online. Almost a third feel they dont have a fixed identity.
  • 3. Centrepoint Centrepoints new report reveals the true scale of youth homelessness in local areas across the UK. Every year over 100,000 young people aged 16-24 ask the council for help with homelessness. Centrepoint is the UK's leading youth homelessness charity. It means that, together with their partners, they support over 14,000 young people every year. They want to end youth homelessness by 2037.
  • 4. Of the young people who receive support to relieve homelessness, our research shows that only 36% secure accommodation, which is considerably less than the general population. Factors affecting youth homelessness go beyond the support provided by councils; wider systemic problems include limited and inappropriate housing stock, scarce and insecure employment opportunities, as well as limited social security support for under-25s.
  • 5. How Youth and Teens Become Homeless: Family problems: These can range from physical, emotional, or sexual abuse, to a parent having an alcohol or substance use disorder. To the youth or teen, they themselves may have mental health issues their family is unable to handle. Discharge from Government or Foster Care: When youth or teens are released from government care, either from juvenile detention, temporary state care, or foster care, theyre often without any type of support. This can quickly lead to both food and housing insecurity. Financial Issues: Families may become homeless when parents lose employment, become incarcerated or otherwise involved in the criminal justice system. Parents may also experience immense financial difficulties, being then unable to support their family.