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Audio Link Class Project

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Ravi Shrestha
Ravi Shrestha

The document describes a proposed online talent network called AudioLink that connects musicians seeking opportunities with talent agencies and recording companies. It discusses the business concept, value proposition, capabilities, strategic positioning, plans to evolve the business model, proposed financials, and types of data that would be collected from users to support the service. The key aspects are connecting musicians and talent scouts, eliminating inefficient traditional discovery methods, generating revenue from membership fees, and collecting user profile data to facilitate matches.

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ISYS 814 Group Project Project Due Date: May 19, 2004 Instructor: Prof. Lutfus Sayeed URL: http://isstrategy.sfsu.edu/~ravishrestha/audio/ Project Members Ravi Shrestha Cemil Erzincanli Shirley Huang
Description of the Business and the Opportunity Concept AudioLink is an online talent network of aspiring individuals looking for the next big break. The website was developed for the sole purpose of bringing together the entertainment executives and talented community into one location for the initial contact. Opening the lines of communication in a more robust, interactive and easily accessible solution is the key to providing the next generation of talent searches and promotion of talent in this day and age. Our target market is musicians who want to be discovered, talent agencies, recording companies, and bars which have live music events. Some of the services that we provide for our users are: demo attachments (Audio & Video), picture attachments, audition searches and postings, member searches and contact, competitions and talent voting. The competitiveness of the talent network industry is moderate to high. There are similar web sites in the entertainment industry, but most them focus on acting/modeling. We are going to differentiate ourselves by focusing on music, and being a portal for the future stars by enabling them to communicate with each other. Value Our goal of eliminating the old ways of talent searches (standing in audition lines for hours; spending countless amounts of money on demos, mail-outs, traveling to different states and more) and introducing the new generation of talent management through the use of one website. By eliminating these processes, we are going to create value for musicians and recording companies. Our main revenue stream will be the monthly membership fees from musicians and agencies. Another source of revenue will be other companies advertisements such as recording companies, musical instrument companies and so on. Our major costs include maintaining the web site; hardware, software, and labor costs. Other costs are advertisement and promotion, and transaction costs. Capabilities We are going to achieve best-in-class operating performance by capturing IT professionals to work with us, and we will develop modular, scalable, and flexible infrastructure. For marketing, we will mostly use World Wide Web, which is a cheap but very effective tool. We will advertise our banners on music related web sites, such as fender.com, gibson.com, musiciansfriend.com, music123.com, and so on. We will also use radio, music retail shops, and sponsorships for music related events such as concerts and festivals to increase our publicity. Not to mention the word-of-mouth, which will increase our brand recognition. On the Strategic Grid We are on the strategic side of the grid, because the IT impact on our core strategy, as well as on operations is very high. Our mission is to transform the talent industry by eliminating the old ways of talent searches and to offer real solutions to musicians, and recording companies. Our ultimate goal is to be a vertical portal in the talent industry by providing a deep content, a place for musicians to learn, and communicate.
Evolving the Business Model We are going to analyze our business model continually, and try to enhance our current model by adding new features and functionality to our current services. For example, we are planning to implement an online chat session to our web site so that our members can communicate with each other instantly, and we are also planning to bring well known musicians to our web site for online information exchange by those chat sessions. Because web-enabled architecture eliminates the problem of location, we are planning to expand our business model by entering new geographical markets. Although music is universal and talents can reach global fame, we are going to help talents in other countries to have their albums in their locations and language by entering global markets. We are going to benefit from economies of scale by reaching more clientele using the same infrastructure. Finally, we are planning to extend our business model by entering new lines of businesses such as movie industry (actors/actresses), painting (artists), dancing (dancers), sports (athletes), and modeling (models). We believe that there is a great market opportunity on the other segments of the entertainment industry as well. However, we first want to acquire the expertise on the music industry and then we are going to penetrate to other segments and benefit from the economies of scope and scale using the same infrastructure. Pricing and Financial Planning We are going to charge a monthly fee of $9.95 to our subscribers. Within 6 months, we are planning to have 5,000 subscribers, and within 1 year, we are planning to acquire more than 10,000 customers. We are planning the have more than 50,000 subscribers at the end of the 5 years. Proposed Income Statement 1 year after the Launch Revenues----------------------------------------$1,294,000 From subscriptions----------$1,194,000 From Advertisements-------$100,000 Costs---------------------------------------------$700,000 Maintenance-----------------$350,000 Marketing--------------------$250,000 Other-------------------------$100,000 Gross Income-----------------------------------$594,000 Tax (40%) -------------------$237,600 Net Income-------------------------------------$356,400
Description of the Data to be Collected Our website provides direct links to various musicians and talent agents. We play a role as a bridge to connect two parties and help them realize their dreams. There exist two ways in our website: One way is designed for the talent agents; another is for the musicians. Through our website, musicians and talent agencies can register with our site respectively. Thus, musicians can search for talent agencies, and talent agencies can search for musicians according to their own criteria. We collect the following data to support our website creation. We establish six databases including Musician profile, Talent agent profile, Request form, Audition form, Rating form and Banned form on our website. We plan to collect different data for each form. 1) To collect data for musician profile, the musicians can create their own profiles by entering their personal information and other related fields, the data we will collect from this table embrace name, phone number, email address, website, mailing information, billing information, and other features related the performance and levels for musicians such as group information, age, type of musical instrument they play, type of musical profession, years of experience, skill level, score performance and other personal information description such as experiences in the fields provided. This information will be stored in our musician database and they are available to be searched by the recruiters and other members who have full access to our website. 2) For talent agency profile, the recruiters (agents, recording companies) will create their own accounts and will be asked to enter the required information. From this table, we collect the data including agency contact information such as name, phone, email address, mailing address, current position and additional information about the company background and experiences including years of operation, staff size, location, legal operation, musical type, and detailed company profile description. All these data will be kept in the agency database. The data are available for musicians to search for their favorite representative for their coming audition. 3) Besides those main profiles, we create rating table that will have a voting feature. The data we collect includes musician identification, agent identification, number and rate. This rating form will be available for the visitors who access our website and they can vote for their favorite talents. 4) For the Audition database, our data collection includes musician name, agent name, date, place, contact, email-address, and message posted for an audition. 5) Request form data we collect have musician name, agent name, status and banned list. 6) Banned form includes musician identification, agent identification, and the banned reason.
To create accounts, musicians and talent agents need register some important data to create their log-in information. These data for both sides include username, password, question, answer, and signup date. If they forget their password, whey will be able retrieve their password by clicking the forgot password? button. After that, a secret question window will appear. After entering the secret answer successfully, they will be log in to their own profiles. Analysis of the Data As we mentioned in the first part, we exist to eliminate the old ways of searches and create value for both musicians and agents. We are going to achieve this objective by creating a portfolio for talented musicians and talent agencies on our web site. The data we collect for both profiles such as mailing address, email address and personal information, we can use them to communicate with the clients and apply them to our marketing strategy; the data such as skill levels, experiences and musical types, etc. these data help us provide enough information with both parties to choose their ideal candidates. The agents can contact the musicians directly if they think they reach the criteria. Our task is to create a database with talented musicians for the initial contact with the agents. For the musicians side, with enough information, musicians can search for their satisfied agents who can show the right way for their promising future. Once both parties reach their own criteria, the talent agent will make an audition appointment for the talented musicians. They will exchange contact information, talk the detail and the agencies will arrange the audition place, date for the musicians. on the other hand, the agents can post auditions on line, hence, the paid musicians can view the posts and contact agents for their coming audition appointment. The information they set up will be automatically stored in our audition database. For our management level, it is easy for us to record the successful matches. The log-in data we collect for both musicians and talent agents is to keep our clients information secret and prevent their profiles from being changed by outsiders. We collect the data such as username and password from our clients and store them in our both profile database. If the clients forget their password, we can provide their hints and remind their secret question and we also can provide them with temporary password so as to enable our clients continue their service and guarantee the efficiency and service quality. There are two options available for both talent agencies and musicians to access their researches. These membership type options include free but limited services and paid service. For paid service, both sides will be able to search for each others complete information, see another sides profiles and contact them, view their messages, participate in competitions and more. If they choose free service type, they have limited services available to research.
For our musician database, we collect billing information from musicians who pay monthly subscription fee as a member. For the musicians who pay subscription fee will be guaranteed to access to the updated talent agent lists every month. Thus, more chances are available to search for reliable information. Once the musicians decide to use the service on our site, they provide us with a credit card number and other related contact information. The billing information data we collect will only be used to process the service. We will not disclose the information to third parties for marketing purposes under any circumstances. For the finance strategy, our main revenue sources are ascribed to the musicians monthly subscription fee. The rating data we collect will support the voting function that enables visitors to vote for their favorite talent musicians. The data also provide reliable information with the agents who are anxious to assess the popularity of the potential stars. The higher point a musician possesses the better chance she/he has to be contacted by the agencies. Voting also highlights the musician in the public. For example, they will have greater opportunity to be kept eyeball on their performance and increase more chances to be famous. For the data collecting for our banned database, we will store the lists of banned musicians who have been eliminated by talent agencies. The agents will explain why they dont pick the musician. We collect these data and keep the banned records that can help the agencies prevent from redundant researches. This function will not only avoid nonstop researches for the musicians who want to realize their star dream have no enough qualification but want to realize their star dreams but also make talent agencies come up with convenience and time-saving. In conclusion, all the data we collect for our website are interactive. The overall use of the data is to support our information processing tasks, to help us determine how our service tool can significantly alter what our business does to achieve the greatest advantages. The data we collect are dependable and applicable to concentrate on our core business competencies that accelerate our web-business to obtain IT economic value and competitive advantages.
For our musician database, we collect billing information from musicians who pay monthly subscription fee as a member. For the musicians who pay subscription fee will be guaranteed to access to the updated talent agent lists every month. Thus, more chances are available to search for reliable information. Once the musicians decide to use the service on our site, they provide us with a credit card number and other related contact information. The billing information data we collect will only be used to process the service. We will not disclose the information to third parties for marketing purposes under any circumstances. For the finance strategy, our main revenue sources are ascribed to the musicians monthly subscription fee. The rating data we collect will support the voting function that enables visitors to vote for their favorite talent musicians. The data also provide reliable information with the agents who are anxious to assess the popularity of the potential stars. The higher point a musician possesses the better chance she/he has to be contacted by the agencies. Voting also highlights the musician in the public. For example, they will have greater opportunity to be kept eyeball on their performance and increase more chances to be famous. For the data collecting for our banned database, we will store the lists of banned musicians who have been eliminated by talent agencies. The agents will explain why they dont pick the musician. We collect these data and keep the banned records that can help the agencies prevent from redundant researches. This function will not only avoid nonstop researches for the musicians who want to realize their star dream have no enough qualification but want to realize their star dreams but also make talent agencies come up with convenience and time-saving. In conclusion, all the data we collect for our website are interactive. The overall use of the data is to support our information processing tasks, to help us determine how our service tool can significantly alter what our business does to achieve the greatest advantages. The data we collect are dependable and applicable to concentrate on our core business competencies that accelerate our web-business to obtain IT economic value and competitive advantages.

More Related Content

Audio Link Class Project

  • 1. ISYS 814 Group Project Project Due Date: May 19, 2004 Instructor: Prof. Lutfus Sayeed URL: http://isstrategy.sfsu.edu/~ravishrestha/audio/ Project Members Ravi Shrestha Cemil Erzincanli Shirley Huang
  • 2. Description of the Business and the Opportunity Concept AudioLink is an online talent network of aspiring individuals looking for the next big break. The website was developed for the sole purpose of bringing together the entertainment executives and talented community into one location for the initial contact. Opening the lines of communication in a more robust, interactive and easily accessible solution is the key to providing the next generation of talent searches and promotion of talent in this day and age. Our target market is musicians who want to be discovered, talent agencies, recording companies, and bars which have live music events. Some of the services that we provide for our users are: demo attachments (Audio & Video), picture attachments, audition searches and postings, member searches and contact, competitions and talent voting. The competitiveness of the talent network industry is moderate to high. There are similar web sites in the entertainment industry, but most them focus on acting/modeling. We are going to differentiate ourselves by focusing on music, and being a portal for the future stars by enabling them to communicate with each other. Value Our goal of eliminating the old ways of talent searches (standing in audition lines for hours; spending countless amounts of money on demos, mail-outs, traveling to different states and more) and introducing the new generation of talent management through the use of one website. By eliminating these processes, we are going to create value for musicians and recording companies. Our main revenue stream will be the monthly membership fees from musicians and agencies. Another source of revenue will be other companies advertisements such as recording companies, musical instrument companies and so on. Our major costs include maintaining the web site; hardware, software, and labor costs. Other costs are advertisement and promotion, and transaction costs. Capabilities We are going to achieve best-in-class operating performance by capturing IT professionals to work with us, and we will develop modular, scalable, and flexible infrastructure. For marketing, we will mostly use World Wide Web, which is a cheap but very effective tool. We will advertise our banners on music related web sites, such as fender.com, gibson.com, musiciansfriend.com, music123.com, and so on. We will also use radio, music retail shops, and sponsorships for music related events such as concerts and festivals to increase our publicity. Not to mention the word-of-mouth, which will increase our brand recognition. On the Strategic Grid We are on the strategic side of the grid, because the IT impact on our core strategy, as well as on operations is very high. Our mission is to transform the talent industry by eliminating the old ways of talent searches and to offer real solutions to musicians, and recording companies. Our ultimate goal is to be a vertical portal in the talent industry by providing a deep content, a place for musicians to learn, and communicate.
  • 3. Evolving the Business Model We are going to analyze our business model continually, and try to enhance our current model by adding new features and functionality to our current services. For example, we are planning to implement an online chat session to our web site so that our members can communicate with each other instantly, and we are also planning to bring well known musicians to our web site for online information exchange by those chat sessions. Because web-enabled architecture eliminates the problem of location, we are planning to expand our business model by entering new geographical markets. Although music is universal and talents can reach global fame, we are going to help talents in other countries to have their albums in their locations and language by entering global markets. We are going to benefit from economies of scale by reaching more clientele using the same infrastructure. Finally, we are planning to extend our business model by entering new lines of businesses such as movie industry (actors/actresses), painting (artists), dancing (dancers), sports (athletes), and modeling (models). We believe that there is a great market opportunity on the other segments of the entertainment industry as well. However, we first want to acquire the expertise on the music industry and then we are going to penetrate to other segments and benefit from the economies of scope and scale using the same infrastructure. Pricing and Financial Planning We are going to charge a monthly fee of $9.95 to our subscribers. Within 6 months, we are planning to have 5,000 subscribers, and within 1 year, we are planning to acquire more than 10,000 customers. We are planning the have more than 50,000 subscribers at the end of the 5 years. Proposed Income Statement 1 year after the Launch Revenues----------------------------------------$1,294,000 From subscriptions----------$1,194,000 From Advertisements-------$100,000 Costs---------------------------------------------$700,000 Maintenance-----------------$350,000 Marketing--------------------$250,000 Other-------------------------$100,000 Gross Income-----------------------------------$594,000 Tax (40%) -------------------$237,600 Net Income-------------------------------------$356,400
  • 4. Description of the Data to be Collected Our website provides direct links to various musicians and talent agents. We play a role as a bridge to connect two parties and help them realize their dreams. There exist two ways in our website: One way is designed for the talent agents; another is for the musicians. Through our website, musicians and talent agencies can register with our site respectively. Thus, musicians can search for talent agencies, and talent agencies can search for musicians according to their own criteria. We collect the following data to support our website creation. We establish six databases including Musician profile, Talent agent profile, Request form, Audition form, Rating form and Banned form on our website. We plan to collect different data for each form. 1) To collect data for musician profile, the musicians can create their own profiles by entering their personal information and other related fields, the data we will collect from this table embrace name, phone number, email address, website, mailing information, billing information, and other features related the performance and levels for musicians such as group information, age, type of musical instrument they play, type of musical profession, years of experience, skill level, score performance and other personal information description such as experiences in the fields provided. This information will be stored in our musician database and they are available to be searched by the recruiters and other members who have full access to our website. 2) For talent agency profile, the recruiters (agents, recording companies) will create their own accounts and will be asked to enter the required information. From this table, we collect the data including agency contact information such as name, phone, email address, mailing address, current position and additional information about the company background and experiences including years of operation, staff size, location, legal operation, musical type, and detailed company profile description. All these data will be kept in the agency database. The data are available for musicians to search for their favorite representative for their coming audition. 3) Besides those main profiles, we create rating table that will have a voting feature. The data we collect includes musician identification, agent identification, number and rate. This rating form will be available for the visitors who access our website and they can vote for their favorite talents. 4) For the Audition database, our data collection includes musician name, agent name, date, place, contact, email-address, and message posted for an audition. 5) Request form data we collect have musician name, agent name, status and banned list. 6) Banned form includes musician identification, agent identification, and the banned reason.
  • 5. To create accounts, musicians and talent agents need register some important data to create their log-in information. These data for both sides include username, password, question, answer, and signup date. If they forget their password, whey will be able retrieve their password by clicking the forgot password? button. After that, a secret question window will appear. After entering the secret answer successfully, they will be log in to their own profiles. Analysis of the Data As we mentioned in the first part, we exist to eliminate the old ways of searches and create value for both musicians and agents. We are going to achieve this objective by creating a portfolio for talented musicians and talent agencies on our web site. The data we collect for both profiles such as mailing address, email address and personal information, we can use them to communicate with the clients and apply them to our marketing strategy; the data such as skill levels, experiences and musical types, etc. these data help us provide enough information with both parties to choose their ideal candidates. The agents can contact the musicians directly if they think they reach the criteria. Our task is to create a database with talented musicians for the initial contact with the agents. For the musicians side, with enough information, musicians can search for their satisfied agents who can show the right way for their promising future. Once both parties reach their own criteria, the talent agent will make an audition appointment for the talented musicians. They will exchange contact information, talk the detail and the agencies will arrange the audition place, date for the musicians. on the other hand, the agents can post auditions on line, hence, the paid musicians can view the posts and contact agents for their coming audition appointment. The information they set up will be automatically stored in our audition database. For our management level, it is easy for us to record the successful matches. The log-in data we collect for both musicians and talent agents is to keep our clients information secret and prevent their profiles from being changed by outsiders. We collect the data such as username and password from our clients and store them in our both profile database. If the clients forget their password, we can provide their hints and remind their secret question and we also can provide them with temporary password so as to enable our clients continue their service and guarantee the efficiency and service quality. There are two options available for both talent agencies and musicians to access their researches. These membership type options include free but limited services and paid service. For paid service, both sides will be able to search for each others complete information, see another sides profiles and contact them, view their messages, participate in competitions and more. If they choose free service type, they have limited services available to research.
  • 6. For our musician database, we collect billing information from musicians who pay monthly subscription fee as a member. For the musicians who pay subscription fee will be guaranteed to access to the updated talent agent lists every month. Thus, more chances are available to search for reliable information. Once the musicians decide to use the service on our site, they provide us with a credit card number and other related contact information. The billing information data we collect will only be used to process the service. We will not disclose the information to third parties for marketing purposes under any circumstances. For the finance strategy, our main revenue sources are ascribed to the musicians monthly subscription fee. The rating data we collect will support the voting function that enables visitors to vote for their favorite talent musicians. The data also provide reliable information with the agents who are anxious to assess the popularity of the potential stars. The higher point a musician possesses the better chance she/he has to be contacted by the agencies. Voting also highlights the musician in the public. For example, they will have greater opportunity to be kept eyeball on their performance and increase more chances to be famous. For the data collecting for our banned database, we will store the lists of banned musicians who have been eliminated by talent agencies. The agents will explain why they dont pick the musician. We collect these data and keep the banned records that can help the agencies prevent from redundant researches. This function will not only avoid nonstop researches for the musicians who want to realize their star dream have no enough qualification but want to realize their star dreams but also make talent agencies come up with convenience and time-saving. In conclusion, all the data we collect for our website are interactive. The overall use of the data is to support our information processing tasks, to help us determine how our service tool can significantly alter what our business does to achieve the greatest advantages. The data we collect are dependable and applicable to concentrate on our core business competencies that accelerate our web-business to obtain IT economic value and competitive advantages.
  • 7. For our musician database, we collect billing information from musicians who pay monthly subscription fee as a member. For the musicians who pay subscription fee will be guaranteed to access to the updated talent agent lists every month. Thus, more chances are available to search for reliable information. Once the musicians decide to use the service on our site, they provide us with a credit card number and other related contact information. The billing information data we collect will only be used to process the service. We will not disclose the information to third parties for marketing purposes under any circumstances. For the finance strategy, our main revenue sources are ascribed to the musicians monthly subscription fee. The rating data we collect will support the voting function that enables visitors to vote for their favorite talent musicians. The data also provide reliable information with the agents who are anxious to assess the popularity of the potential stars. The higher point a musician possesses the better chance she/he has to be contacted by the agencies. Voting also highlights the musician in the public. For example, they will have greater opportunity to be kept eyeball on their performance and increase more chances to be famous. For the data collecting for our banned database, we will store the lists of banned musicians who have been eliminated by talent agencies. The agents will explain why they dont pick the musician. We collect these data and keep the banned records that can help the agencies prevent from redundant researches. This function will not only avoid nonstop researches for the musicians who want to realize their star dream have no enough qualification but want to realize their star dreams but also make talent agencies come up with convenience and time-saving. In conclusion, all the data we collect for our website are interactive. The overall use of the data is to support our information processing tasks, to help us determine how our service tool can significantly alter what our business does to achieve the greatest advantages. The data we collect are dependable and applicable to concentrate on our core business competencies that accelerate our web-business to obtain IT economic value and competitive advantages.