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Augmented reality-Marketing initiatives

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Nikhil Shambharkar
Nikhil Shambharkar

Augmented reality and 3D printing can be used together to promote real estate properties. A newspaper ad could include a trigger image that, when scanned on a mobile app, allows customers to view a 3D augmented reality model of the property. Banner displays in malls can also use augmented reality to upload videos of properties when scanned by customers using a QR code or app, in order to enhance brand visibility and generate interest. Kiosk activations can further allow customers to explore housing options in augmented reality displays. Examples of successful augmented reality campaigns include food and beverage brands activating print ads using virtual content.

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Augmented Reality
Augmented Reality AR can be a great tool to show potential customers how anew upcoming flagship property will look, in a medium more interactive than traditional video walkthroughs. Suppose we have launched a newspaper ad marketing the property. We could create a mobile app specific to that ad campaign. When the customer downloads and uses the app, they will be able to scan the newspaper ad and view a 3d version of the property. We can also provide them with options to see the model apartments and interact with it or customize it.
Augmented Reality with 3D printing 3D print along with AR technology can be a deadly combination for bringing out the real life experience of any property site and location
3D print out of any property site can be mounted on a promotable and can give real life 3D experience of every room & surroundings 3D print along with AR can be embedded in newspaper ad for paper campaign or put it in brochure during exhibitions or shows
LOOK UP BANNER MALL ACTIVATION
?The main purpose of banner activity in mall is not only to enhance the brand visibility but also to create a “buzz” in the market by using Augmented Reality ?We can upload a “trigger image” and a video, then create an “aura” and add it to Housing.com website or app ?We can use QR code or secondary banner to scan the banner which will trigger the video of flats or housing scheme in locality and in the end of video asks people to download the housing.com app or visit website to measure consumer interaction
Augmented Reality Kiosk Activation
?The experiences can be delivered through HD cameras and large digital displays in a kiosk style arrangement ?Consumers can be encouraged to navigate and explore in detail numerous housing options ?The augmentations can be extended to the housing website and consumer can also be provided with instructions and a marker for using the same augmentation online. This enables those interested to bring the augmentations back to the office to share with colleagues, creating a viral effect and enhancing the communicative value of the event in general.
Best Practices ?https://www.youtube.com/watch?v=Dr_8tvQjY9M (KIT KAT Augmented Reality on TOI) ?https://www.youtube.com/watch?v=0oOIhtHq5Qc (Augmented reality National Geographic) ?https://www.youtube.com/watch?v=iA-2ElU9Qs8 (Mahindra XUV500 Augmented Reality at Auto Expo 2012) ?https://www.youtube.com/watch?v=jEW0LdNuFXY (Coca-Cola and WWF help conserve the Arctic Home - Augmented Reality) ?https://www.youtube.com/watch?v=EAMDjCjtDJk (Simpson College Augmented Reality Banner)
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Augmented reality-Marketing initiatives

  • 2. Augmented Reality AR can be a great tool to show potential customers how anew upcoming flagship property will look, in a medium more interactive than traditional video walkthroughs. Suppose we have launched a newspaper ad marketing the property. We could create a mobile app specific to that ad campaign. When the customer downloads and uses the app, they will be able to scan the newspaper ad and view a 3d version of the property. We can also provide them with options to see the model apartments and interact with it or customize it.
  • 3. Augmented Reality with 3D printing 3D print along with AR technology can be a deadly combination for bringing out the real life experience of any property site and location
  • 4. 3D print out of any property site can be mounted on a promotable and can give real life 3D experience of every room & surroundings 3D print along with AR can be embedded in newspaper ad for paper campaign or put it in brochure during exhibitions or shows
  • 6. ?The main purpose of banner activity in mall is not only to enhance the brand visibility but also to create a “buzz” in the market by using Augmented Reality ?We can upload a “trigger image” and a video, then create an “aura” and add it to Housing.com website or app ?We can use QR code or secondary banner to scan the banner which will trigger the video of flats or housing scheme in locality and in the end of video asks people to download the housing.com app or visit website to measure consumer interaction
  • 8. ?The experiences can be delivered through HD cameras and large digital displays in a kiosk style arrangement ?Consumers can be encouraged to navigate and explore in detail numerous housing options ?The augmentations can be extended to the housing website and consumer can also be provided with instructions and a marker for using the same augmentation online. This enables those interested to bring the augmentations back to the office to share with colleagues, creating a viral effect and enhancing the communicative value of the event in general.
  • 9. Best Practices ?https://www.youtube.com/watch?v=Dr_8tvQjY9M (KIT KAT Augmented Reality on TOI) ?https://www.youtube.com/watch?v=0oOIhtHq5Qc (Augmented reality National Geographic) ?https://www.youtube.com/watch?v=iA-2ElU9Qs8 (Mahindra XUV500 Augmented Reality at Auto Expo 2012) ?https://www.youtube.com/watch?v=jEW0LdNuFXY (Coca-Cola and WWF help conserve the Arctic Home - Augmented Reality) ?https://www.youtube.com/watch?v=EAMDjCjtDJk (Simpson College Augmented Reality Banner)