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August 2013 blog

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Gigi Gallo
Gigi Gallo

This document summarizes blog posts from August 2013 related to nonprofit organizations and fundraising. Over the course of the month, topics included using social media to engage donors, allowing donors to experience an organization's mission, the benefits of philanthropy for donors, fundraising strategies like crowdfunding and matching gift programs, and tips for nonprofit marketing including search engine optimization and creating viral content.

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August 2013 BlogAugust 2013 Blog Please visit:Please visit: http://http:// www.tumblr.com/blog/forthecharitablecommuwww.tumblr.com/blog/forthecharitablecommu
8/31/20138/31/2013 Your bodyYour body  Your bodyYour body language can saylanguage can say it all.it all.  Shared by Shared by LindaLinda MeloneMelone  Own the roomOwn the room
8/30/20138/30/2013  August 30, 2013August 30, 2013  Forget the carrotForget the carrot and stick.and stick.  Motivation andMotivation and innovation comeinnovation come  from a desire tofrom a desire to help.help.
8/29/20138/29/2013  August 29,2013August 29,2013  Should the lawShould the law requirerequire nonprofits tononprofits to reveal theirreveal their donor listsdonor lists
8/28/20138/28/2013  September Is BoomSeptember Is Boom Time for Donors,Time for Donors, Google SaysGoogle Says  A new research studyA new research study by Google suggestsby Google suggests that nonprofits mightthat nonprofits might be waiting too long tobe waiting too long to start their year-endstart their year-end fundraising efforts.fundraising efforts.
8/27/20138/27/2013  Top 10Top 10 InspirationalInspirational WebsitesWebsites to Follow Rightto Follow Right Now.Now.
8/26/20138/26/2013  How to BuildHow to Build Your Big Idea inYour Big Idea in One DayOne Day  Can we applyCan we apply this principle tothis principle to the Non-Profitthe Non-Profit world?world?
8/25/20138/25/2013  Facebook andFacebook and Google areGoogle are committed tocommitted to getting thegetting the  5 billion people  5 billion people  around the worldaround the world withoutwithout  InternetInternet access onlineaccess online..
8/24/20138/24/2013  5 Steps to Crisis5 Steps to Crisis Management NonprofitsManagement Nonprofits can learn fromcan learn from Emergency ManagersEmergency Managers  Practical commonPractical common sense share, just don’tsense share, just don’t wait too long towait too long to implement. Remainimplement. Remain calm, imagine whatcalm, imagine what takes you to thistakes you to this feeling, relax, take afeeling, relax, take a deep breath and get todeep breath and get to it!it!
8/23/20138/23/2013  8 Things You8 Things You Should Not DoShould Not Do Every Day.Every Day.
8/22/20138/22/2013  Rick wakes up beforeRick wakes up before daylight, slips ondaylight, slips on multiple, thin layersmultiple, thin layers that he carefully laidthat he carefully laid out the night before,out the night before, and while filling hisand while filling his coffee thermos thinkscoffee thermos thinks to himself, to himself, “I’m so glad“I’m so glad I’m not cramped in aI’m not cramped in a small office on a daysmall office on a day like today!”like today!”
8/21/20138/21/2013  The NonProfitThe NonProfit Times’ 2013Times’ 2013 Power andPower and Influence TopInfluence Top 50.50.
8/20/20138/20/2013  What Non-profitsWhat Non-profits need mostneed most  Most nonprofit leadersMost nonprofit leaders don’t think of incomedon’t think of income generation as their topgeneration as their top priority. Their purposepriority. Their purpose is to serve, theyis to serve, they reason. Raising moneyreason. Raising money is secondary.is secondary.  This kind of thinking isThis kind of thinking is one of the biggestone of the biggest mistakes a nonprofitmistakes a nonprofit can make.can make.
8/19/20138/19/2013  Top Matching Gift CompaniesTop Matching Gift Companies List of Companies withList of Companies with Strong Donation MatchingStrong Donation Matching ProgramsPrograms  This company helps Non-This company helps Non- profits access matching giftprofits access matching gift programs. Could they helpprograms. Could they help your organization raise viableyour organization raise viable working funds as opposed toworking funds as opposed to large numbers costing yourlarge numbers costing your organization almost as muchorganization almost as much as it brings in to remainas it brings in to remain operational? There priceoperational? There price points appear reasonable.points appear reasonable.  Has anyone every used this Has anyone every used this service or one like it?  Whatservice or one like it?  What were your results?were your results?
8/18/20138/18/2013  Online FundraisingOnline Fundraising Becoming CommonBecoming Common ToolTool  Lots of us may haveLots of us may have heard of this type ofheard of this type of fundraising for filmfundraising for film projects.  One recentprojects.  One recent example being that of aexample being that of a “Veronica Mars” movie“Veronica Mars” movie project that wasproject that was successfully funded bysuccessfully funded by fans in this manner.fans in this manner. Could this method ofCould this method of fundraising work forfundraising work for your non-entertainmentyour non-entertainment oriented project?  Hasoriented project?  Has it? it? 
8/17/20138/17/2013  All is GiftAll is Gift  We can certainlyWe can certainly apply this principleapply this principle to Non-Profitto Non-Profit Fundraising.Fundraising. Though not alwaysThough not always easy, the personaleasy, the personal gratification isgratification is always present!always present! “Make the effort…“Make the effort… find the gift!”find the gift!”
8/16/20138/16/2013  The End OfThe End Of Leadership: LettingLeadership: Letting Things HappenThings Happen  Can we allowCan we allow ourselves to simplyourselves to simply relax and observe?relax and observe?  Is this essential to Is this essential to success in the Non-success in the Non- Profit world?Profit world?
8/15/20138/15/2013  Whoops … HoldingWhoops … Holding on to a Client Afteron to a Client After You’ve Made aYou’ve Made a MistakeMistake  It Happens to Non-It Happens to Non- Profits Too.Profits Too.
8/14/20138/14/2013  Prosecutor Goes AfterProsecutor Goes After Charity And FundraiserCharity And Fundraiser  One of the so-called “worstOne of the so-called “worst charities” in America and itscharities” in America and its fundraising vendor are infundraising vendor are in the cross hairs of at leastthe cross hairs of at least one state charity official.one state charity official. Arkansas Attorney GeneralArkansas Attorney General Dustin McDaniel has filed aDustin McDaniel has filed a consumer-protection lawsuitconsumer-protection lawsuit against a New Jersey-against a New Jersey- based charity and itsbased charity and its Conway, Ark.-basedConway, Ark.-based fundraiser.fundraiser.
8/13/20138/13/2013  For the CharitableFor the Charitable CommunityCommunity ResourcesResources  111 Low-Cost or111 Low-Cost or Free OnlineFree Online Tools forTools for NonprofitsNonprofits
8/12/20138/12/2013  What NonprofitsWhat Nonprofits Need MostNeed Most  Most nonprofit leadersMost nonprofit leaders don’t think of incomedon’t think of income generation as their topgeneration as their top priority. Their purposepriority. Their purpose is to serve, theyis to serve, they reason. Raising moneyreason. Raising money is secondary.is secondary.
8/11/20138/11/2013  Philanthropy benefitsPhilanthropy benefits the giver too, withthe giver too, with “helper’s high” and“helper’s high” and “giver’s glow”“giver’s glow”  Any discussion ofAny discussion of philanthropy usuallyphilanthropy usually focuses on how a giver canfocuses on how a giver can help others — other people,help others — other people, other organizations orother organizations or entities, or even the world.entities, or even the world. But a growing body ofBut a growing body of scientific evidencescientific evidence demonstrates that acts ofdemonstrates that acts of philanthropy stronglyphilanthropy strongly benefit the giver as well.benefit the giver as well.
8/10/20138/10/2013  I WANT MY MONEY BACKI WANT MY MONEY BACK  When we talk about donor’sWhen we talk about donor’s rights, it seems like therights, it seems like the conversation often centersconversation often centers around privacy issues.around privacy issues. Another popular right is theAnother popular right is the ability to see theability to see the organization’s financialorganization’s financial statements. This weekstatements. This week there was a court case thatthere was a court case that will no doubt contribute towill no doubt contribute to legal precedent concerninglegal precedent concerning a portion of the Donor’s Billa portion of the Donor’s Bill of Rights.of Rights.
8/09/20138/09/2013  NON-PROFIT CONTENTNON-PROFIT CONTENT NEEDS TO GO VIRAL TONEEDS TO GO VIRAL TO ENGAGE  DONORSENGAGE  DONORS  The term “viral” is onThe term “viral” is on everyone’s lips these days.everyone’s lips these days. Media outlets large and smallMedia outlets large and small are increasingly devoting timeare increasingly devoting time to covering the latest viralto covering the latest viral video or tweet. But whatvideo or tweet. But what exactly is viral content? Doesexactly is viral content? Does viral content tend to haveviral content tend to have certain characteristics that lendcertain characteristics that lend to its success? Why do we loveto its success? Why do we love it? Simply put, what makesit? Simply put, what makes content go viral?content go viral?
8/08/20138/08/2013  Let DonorsLet Donors “Experience” Your“Experience” Your MissionMission  It’s all about the experience.It’s all about the experience. Whether it’s gumballs,Whether it’s gumballs, coffee, car insurance orcoffee, car insurance or even charities, consumerseven charities, consumers are looking for experiencesare looking for experiences rather than things,rather than things, according to B. Joseph Pineaccording to B. Joseph Pine II, the author of the best-II, the author of the best- selling book, “Theselling book, “The Experience Economy: WorkExperience Economy: Work is Theatre & Everyis Theatre & Every Business a Stage.”Business a Stage.”
08/07/201308/07/2013  10 Real People Who Are Winning10 Real People Who Are Winning Their Fight With Debt.Their Fight With Debt.  As human beings, there are someAs human beings, there are some traits that we all have in commontraits that we all have in common —two hands, one heart, red—two hands, one heart, red blood, and, unfortunately forblood, and, unfortunately for most of us, a wealth of debt.Themost of us, a wealth of debt.The average American carries aaverage American carries a $47,000 debt load, and as a$47,000 debt load, and as a nation, nearly $2 trillion of ournation, nearly $2 trillion of our collective debt is eithercollective debt is either delinquent or 90 days past due.delinquent or 90 days past due. Part of the problem in figuringPart of the problem in figuring out where to begin getting out ofout where to begin getting out of the red is knowing who to turn tothe red is knowing who to turn to for help. Maybe you’re toofor help. Maybe you’re too embarrassed to fess up to yourembarrassed to fess up to your issues or you can’t afford aissues or you can’t afford a financial adviser.financial adviser.
08/06/201308/06/2013  The 2 Words That Will ChangeThe 2 Words That Will Change Your Life Forever…Your Life Forever… Every now and then, andEvery now and then, and usually not very often, areusually not very often, are some words spoken thatsome words spoken that deeply resonate with you. Theydeeply resonate with you. They make you stop and reflect. Themake you stop and reflect. The words and their meaning willwords and their meaning will stay with you for a long time.stay with you for a long time. They might even inspire orThey might even inspire or motivate you to do somethingmotivate you to do something different or to change direction.different or to change direction. These words can come fromThese words can come from quotes of famous people orquotes of famous people or can be words spoken by acan be words spoken by a friend, your parents, your childfriend, your parents, your child or any stranger.or any stranger.
08/05/201308/05/2013  5 Seriously Simple5 Seriously Simple SearchSearch EngineEngine Optimization TipsOptimization Tips for Yourfor Your Small BusinessSmall Business Website.Website.
08/04/201308/04/2013  Let Donors “Experience”Let Donors “Experience” Your MissionYour Mission It’s all about the experience.It’s all about the experience. Whether it’s gumballs,Whether it’s gumballs, coffee, car insurance orcoffee, car insurance or even charities, consumerseven charities, consumers are looking for experiencesare looking for experiences rather than things,rather than things, according to B. Joseph Pineaccording to B. Joseph Pine II, the author of the best-II, the author of the best- selling book, “Theselling book, “The Experience Economy: WorkExperience Economy: Work is Theatre & Everyis Theatre & Every Business a Stage.”Business a Stage.”
08/03/201308/03/2013  How Self-Publishing Becoming theHow Self-Publishing Becoming the American Idol of the LiteraryAmerican Idol of the Literary Community.Community. In Part One of How Self-PublishingIn Part One of How Self-Publishing Is Becoming the American Idol ofIs Becoming the American Idol of the Literary Community, I sharedthe Literary Community, I shared the growing trend of publishersthe growing trend of publishers seeking out successful self-seeking out successful self- published authors on the Amazonpublished authors on the Amazon “stage,” similar to how talented“stage,” similar to how talented new singers are discovered onnew singers are discovered on American Idol.American Idol. The question I posed was whetherThe question I posed was whether or not this “discovery”—and theor not this “discovery”—and the subsequent courting of the authorsubsequent courting of the author by the publishing company—wasby the publishing company—was beneficial to the writer. The shortbeneficial to the writer. The short (and not so glamorous) answer is:(and not so glamorous) answer is: It depends.It depends.
08/02/201308/02/2013  Blogging? How to get your PostsBlogging? How to get your Posts Read.Read. When I first started my business,When I first started my business, I dreaded the idea of blogging.I dreaded the idea of blogging. What would I write about? AndWhat would I write about? And more importantly, how wouldmore importantly, how would anyone ever even see what I wasanyone ever even see what I was posting every week? I had noposting every week? I had no idea how to even begin.idea how to even begin. Marketing your blog online canMarketing your blog online can seem confusing when you areseem confusing when you are just starting out. However, itjust starting out. However, it doesn’t need to be overwhelming.doesn’t need to be overwhelming. Anyone that is familiar with blogAnyone that is familiar with blog marketing online knows that itmarketing online knows that it takes dedication andtakes dedication and consistency. For someone justconsistency. For someone just starting out with their marketingstarting out with their marketing campaign, it may seem like a lotcampaign, it may seem like a lot of work with little or no pay off inof work with little or no pay off in the beginning. However, justthe beginning. However, just remember that marketing isremember that marketing is something that you have to build.something that you have to build.
08/01/201308/01/2013  For the Charitable Community:For the Charitable Community: Large Scale PhilanthropyLarge Scale Philanthropy The Charitable-IndustrialThe Charitable-Industrial ComplexComplex  I HAD spent much of my life writingI HAD spent much of my life writing music for commercials, film andmusic for commercials, film and television and knew little about thetelevision and knew little about the world of philanthropy as practiced byworld of philanthropy as practiced by the very wealthy until what I call the bigthe very wealthy until what I call the big bang happened in 2006. That year, mybang happened in 2006. That year, my father, Warren Buffett, made good onfather, Warren Buffett, made good on his commitment to give nearly all of hishis commitment to give nearly all of his accumulated wealth back to society. Inaccumulated wealth back to society. In addition to making several largeaddition to making several large donations, he added generously to thedonations, he added generously to the three foundations that my parents hadthree foundations that my parents had created years earlier, one for each ofcreated years earlier, one for each of their children to run.their children to run.

More Related Content

August 2013 blog

  • 1. August 2013 BlogAugust 2013 Blog Please visit:Please visit: http://http:// www.tumblr.com/blog/forthecharitablecommuwww.tumblr.com/blog/forthecharitablecommu
  • 2. 8/31/20138/31/2013 Your bodyYour body  Your bodyYour body language can saylanguage can say it all.it all.  Shared by Shared by LindaLinda MeloneMelone  Own the roomOwn the room
  • 3. 8/30/20138/30/2013  August 30, 2013August 30, 2013  Forget the carrotForget the carrot and stick.and stick.  Motivation andMotivation and innovation comeinnovation come  from a desire tofrom a desire to help.help.
  • 4. 8/29/20138/29/2013  August 29,2013August 29,2013  Should the lawShould the law requirerequire nonprofits tononprofits to reveal theirreveal their donor listsdonor lists
  • 5. 8/28/20138/28/2013  September Is BoomSeptember Is Boom Time for Donors,Time for Donors, Google SaysGoogle Says  A new research studyA new research study by Google suggestsby Google suggests that nonprofits mightthat nonprofits might be waiting too long tobe waiting too long to start their year-endstart their year-end fundraising efforts.fundraising efforts.
  • 6. 8/27/20138/27/2013  Top 10Top 10 InspirationalInspirational WebsitesWebsites to Follow Rightto Follow Right Now.Now.
  • 7. 8/26/20138/26/2013  How to BuildHow to Build Your Big Idea inYour Big Idea in One DayOne Day  Can we applyCan we apply this principle tothis principle to the Non-Profitthe Non-Profit world?world?
  • 8. 8/25/20138/25/2013  Facebook andFacebook and Google areGoogle are committed tocommitted to getting thegetting the  5 billion people  5 billion people  around the worldaround the world withoutwithout  InternetInternet access onlineaccess online..
  • 9. 8/24/20138/24/2013  5 Steps to Crisis5 Steps to Crisis Management NonprofitsManagement Nonprofits can learn fromcan learn from Emergency ManagersEmergency Managers  Practical commonPractical common sense share, just don’tsense share, just don’t wait too long towait too long to implement. Remainimplement. Remain calm, imagine whatcalm, imagine what takes you to thistakes you to this feeling, relax, take afeeling, relax, take a deep breath and get todeep breath and get to it!it!
  • 10. 8/23/20138/23/2013  8 Things You8 Things You Should Not DoShould Not Do Every Day.Every Day.
  • 11. 8/22/20138/22/2013  Rick wakes up beforeRick wakes up before daylight, slips ondaylight, slips on multiple, thin layersmultiple, thin layers that he carefully laidthat he carefully laid out the night before,out the night before, and while filling hisand while filling his coffee thermos thinkscoffee thermos thinks to himself, to himself, “I’m so glad“I’m so glad I’m not cramped in aI’m not cramped in a small office on a daysmall office on a day like today!”like today!”
  • 12. 8/21/20138/21/2013  The NonProfitThe NonProfit Times’ 2013Times’ 2013 Power andPower and Influence TopInfluence Top 50.50.
  • 13. 8/20/20138/20/2013  What Non-profitsWhat Non-profits need mostneed most  Most nonprofit leadersMost nonprofit leaders don’t think of incomedon’t think of income generation as their topgeneration as their top priority. Their purposepriority. Their purpose is to serve, theyis to serve, they reason. Raising moneyreason. Raising money is secondary.is secondary.  This kind of thinking isThis kind of thinking is one of the biggestone of the biggest mistakes a nonprofitmistakes a nonprofit can make.can make.
  • 14. 8/19/20138/19/2013  Top Matching Gift CompaniesTop Matching Gift Companies List of Companies withList of Companies with Strong Donation MatchingStrong Donation Matching ProgramsPrograms  This company helps Non-This company helps Non- profits access matching giftprofits access matching gift programs. Could they helpprograms. Could they help your organization raise viableyour organization raise viable working funds as opposed toworking funds as opposed to large numbers costing yourlarge numbers costing your organization almost as muchorganization almost as much as it brings in to remainas it brings in to remain operational? There priceoperational? There price points appear reasonable.points appear reasonable.  Has anyone every used this Has anyone every used this service or one like it?  Whatservice or one like it?  What were your results?were your results?
  • 15. 8/18/20138/18/2013  Online FundraisingOnline Fundraising Becoming CommonBecoming Common ToolTool  Lots of us may haveLots of us may have heard of this type ofheard of this type of fundraising for filmfundraising for film projects.  One recentprojects.  One recent example being that of aexample being that of a “Veronica Mars” movie“Veronica Mars” movie project that wasproject that was successfully funded bysuccessfully funded by fans in this manner.fans in this manner. Could this method ofCould this method of fundraising work forfundraising work for your non-entertainmentyour non-entertainment oriented project?  Hasoriented project?  Has it? it? 
  • 16. 8/17/20138/17/2013  All is GiftAll is Gift  We can certainlyWe can certainly apply this principleapply this principle to Non-Profitto Non-Profit Fundraising.Fundraising. Though not alwaysThough not always easy, the personaleasy, the personal gratification isgratification is always present!always present! “Make the effort…“Make the effort… find the gift!”find the gift!”
  • 17. 8/16/20138/16/2013  The End OfThe End Of Leadership: LettingLeadership: Letting Things HappenThings Happen  Can we allowCan we allow ourselves to simplyourselves to simply relax and observe?relax and observe?  Is this essential to Is this essential to success in the Non-success in the Non- Profit world?Profit world?
  • 18. 8/15/20138/15/2013  Whoops … HoldingWhoops … Holding on to a Client Afteron to a Client After You’ve Made aYou’ve Made a MistakeMistake  It Happens to Non-It Happens to Non- Profits Too.Profits Too.
  • 19. 8/14/20138/14/2013  Prosecutor Goes AfterProsecutor Goes After Charity And FundraiserCharity And Fundraiser  One of the so-called “worstOne of the so-called “worst charities” in America and itscharities” in America and its fundraising vendor are infundraising vendor are in the cross hairs of at leastthe cross hairs of at least one state charity official.one state charity official. Arkansas Attorney GeneralArkansas Attorney General Dustin McDaniel has filed aDustin McDaniel has filed a consumer-protection lawsuitconsumer-protection lawsuit against a New Jersey-against a New Jersey- based charity and itsbased charity and its Conway, Ark.-basedConway, Ark.-based fundraiser.fundraiser.
  • 20. 8/13/20138/13/2013  For the CharitableFor the Charitable CommunityCommunity ResourcesResources  111 Low-Cost or111 Low-Cost or Free OnlineFree Online Tools forTools for NonprofitsNonprofits
  • 21. 8/12/20138/12/2013  What NonprofitsWhat Nonprofits Need MostNeed Most  Most nonprofit leadersMost nonprofit leaders don’t think of incomedon’t think of income generation as their topgeneration as their top priority. Their purposepriority. Their purpose is to serve, theyis to serve, they reason. Raising moneyreason. Raising money is secondary.is secondary.
  • 22. 8/11/20138/11/2013  Philanthropy benefitsPhilanthropy benefits the giver too, withthe giver too, with “helper’s high” and“helper’s high” and “giver’s glow”“giver’s glow”  Any discussion ofAny discussion of philanthropy usuallyphilanthropy usually focuses on how a giver canfocuses on how a giver can help others — other people,help others — other people, other organizations orother organizations or entities, or even the world.entities, or even the world. But a growing body ofBut a growing body of scientific evidencescientific evidence demonstrates that acts ofdemonstrates that acts of philanthropy stronglyphilanthropy strongly benefit the giver as well.benefit the giver as well.
  • 23. 8/10/20138/10/2013  I WANT MY MONEY BACKI WANT MY MONEY BACK  When we talk about donor’sWhen we talk about donor’s rights, it seems like therights, it seems like the conversation often centersconversation often centers around privacy issues.around privacy issues. Another popular right is theAnother popular right is the ability to see theability to see the organization’s financialorganization’s financial statements. This weekstatements. This week there was a court case thatthere was a court case that will no doubt contribute towill no doubt contribute to legal precedent concerninglegal precedent concerning a portion of the Donor’s Billa portion of the Donor’s Bill of Rights.of Rights.
  • 24. 8/09/20138/09/2013  NON-PROFIT CONTENTNON-PROFIT CONTENT NEEDS TO GO VIRAL TONEEDS TO GO VIRAL TO ENGAGE  DONORSENGAGE  DONORS  The term “viral” is onThe term “viral” is on everyone’s lips these days.everyone’s lips these days. Media outlets large and smallMedia outlets large and small are increasingly devoting timeare increasingly devoting time to covering the latest viralto covering the latest viral video or tweet. But whatvideo or tweet. But what exactly is viral content? Doesexactly is viral content? Does viral content tend to haveviral content tend to have certain characteristics that lendcertain characteristics that lend to its success? Why do we loveto its success? Why do we love it? Simply put, what makesit? Simply put, what makes content go viral?content go viral?
  • 25. 8/08/20138/08/2013  Let DonorsLet Donors “Experience” Your“Experience” Your MissionMission  It’s all about the experience.It’s all about the experience. Whether it’s gumballs,Whether it’s gumballs, coffee, car insurance orcoffee, car insurance or even charities, consumerseven charities, consumers are looking for experiencesare looking for experiences rather than things,rather than things, according to B. Joseph Pineaccording to B. Joseph Pine II, the author of the best-II, the author of the best- selling book, “Theselling book, “The Experience Economy: WorkExperience Economy: Work is Theatre & Everyis Theatre & Every Business a Stage.”Business a Stage.”
  • 26. 08/07/201308/07/2013  10 Real People Who Are Winning10 Real People Who Are Winning Their Fight With Debt.Their Fight With Debt.  As human beings, there are someAs human beings, there are some traits that we all have in commontraits that we all have in common —two hands, one heart, red—two hands, one heart, red blood, and, unfortunately forblood, and, unfortunately for most of us, a wealth of debt.Themost of us, a wealth of debt.The average American carries aaverage American carries a $47,000 debt load, and as a$47,000 debt load, and as a nation, nearly $2 trillion of ournation, nearly $2 trillion of our collective debt is eithercollective debt is either delinquent or 90 days past due.delinquent or 90 days past due. Part of the problem in figuringPart of the problem in figuring out where to begin getting out ofout where to begin getting out of the red is knowing who to turn tothe red is knowing who to turn to for help. Maybe you’re toofor help. Maybe you’re too embarrassed to fess up to yourembarrassed to fess up to your issues or you can’t afford aissues or you can’t afford a financial adviser.financial adviser.
  • 27. 08/06/201308/06/2013  The 2 Words That Will ChangeThe 2 Words That Will Change Your Life Forever…Your Life Forever… Every now and then, andEvery now and then, and usually not very often, areusually not very often, are some words spoken thatsome words spoken that deeply resonate with you. Theydeeply resonate with you. They make you stop and reflect. Themake you stop and reflect. The words and their meaning willwords and their meaning will stay with you for a long time.stay with you for a long time. They might even inspire orThey might even inspire or motivate you to do somethingmotivate you to do something different or to change direction.different or to change direction. These words can come fromThese words can come from quotes of famous people orquotes of famous people or can be words spoken by acan be words spoken by a friend, your parents, your childfriend, your parents, your child or any stranger.or any stranger.
  • 28. 08/05/201308/05/2013  5 Seriously Simple5 Seriously Simple SearchSearch EngineEngine Optimization TipsOptimization Tips for Yourfor Your Small BusinessSmall Business Website.Website.
  • 29. 08/04/201308/04/2013  Let Donors “Experience”Let Donors “Experience” Your MissionYour Mission It’s all about the experience.It’s all about the experience. Whether it’s gumballs,Whether it’s gumballs, coffee, car insurance orcoffee, car insurance or even charities, consumerseven charities, consumers are looking for experiencesare looking for experiences rather than things,rather than things, according to B. Joseph Pineaccording to B. Joseph Pine II, the author of the best-II, the author of the best- selling book, “Theselling book, “The Experience Economy: WorkExperience Economy: Work is Theatre & Everyis Theatre & Every Business a Stage.”Business a Stage.”
  • 30. 08/03/201308/03/2013  How Self-Publishing Becoming theHow Self-Publishing Becoming the American Idol of the LiteraryAmerican Idol of the Literary Community.Community. In Part One of How Self-PublishingIn Part One of How Self-Publishing Is Becoming the American Idol ofIs Becoming the American Idol of the Literary Community, I sharedthe Literary Community, I shared the growing trend of publishersthe growing trend of publishers seeking out successful self-seeking out successful self- published authors on the Amazonpublished authors on the Amazon “stage,” similar to how talented“stage,” similar to how talented new singers are discovered onnew singers are discovered on American Idol.American Idol. The question I posed was whetherThe question I posed was whether or not this “discovery”—and theor not this “discovery”—and the subsequent courting of the authorsubsequent courting of the author by the publishing company—wasby the publishing company—was beneficial to the writer. The shortbeneficial to the writer. The short (and not so glamorous) answer is:(and not so glamorous) answer is: It depends.It depends.
  • 31. 08/02/201308/02/2013  Blogging? How to get your PostsBlogging? How to get your Posts Read.Read. When I first started my business,When I first started my business, I dreaded the idea of blogging.I dreaded the idea of blogging. What would I write about? AndWhat would I write about? And more importantly, how wouldmore importantly, how would anyone ever even see what I wasanyone ever even see what I was posting every week? I had noposting every week? I had no idea how to even begin.idea how to even begin. Marketing your blog online canMarketing your blog online can seem confusing when you areseem confusing when you are just starting out. However, itjust starting out. However, it doesn’t need to be overwhelming.doesn’t need to be overwhelming. Anyone that is familiar with blogAnyone that is familiar with blog marketing online knows that itmarketing online knows that it takes dedication andtakes dedication and consistency. For someone justconsistency. For someone just starting out with their marketingstarting out with their marketing campaign, it may seem like a lotcampaign, it may seem like a lot of work with little or no pay off inof work with little or no pay off in the beginning. However, justthe beginning. However, just remember that marketing isremember that marketing is something that you have to build.something that you have to build.
  • 32. 08/01/201308/01/2013  For the Charitable Community:For the Charitable Community: Large Scale PhilanthropyLarge Scale Philanthropy The Charitable-IndustrialThe Charitable-Industrial ComplexComplex  I HAD spent much of my life writingI HAD spent much of my life writing music for commercials, film andmusic for commercials, film and television and knew little about thetelevision and knew little about the world of philanthropy as practiced byworld of philanthropy as practiced by the very wealthy until what I call the bigthe very wealthy until what I call the big bang happened in 2006. That year, mybang happened in 2006. That year, my father, Warren Buffett, made good onfather, Warren Buffett, made good on his commitment to give nearly all of hishis commitment to give nearly all of his accumulated wealth back to society. Inaccumulated wealth back to society. In addition to making several largeaddition to making several large donations, he added generously to thedonations, he added generously to the three foundations that my parents hadthree foundations that my parents had created years earlier, one for each ofcreated years earlier, one for each of their children to run.their children to run.