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Australia's largest PC brand Pioneer computer to enter the Chinese retail market

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1) Pioneer, Australia's largest computer manufacturer, announced cooperation with Red Persimmon Information Technology to launch three laptop and two tablet models in China, formally entering the Chinese retail market. 2) On the 40th anniversary of China-Australia diplomatic relations, the Australian ambassador visited the conference site to celebrate Pioneer's entry into the Chinese market. 3) Pioneer chose to target the education market in China rather than traditional PC channels, hoping to create a one-stop campus digital content platform through its Red Persimmon subsidiary.

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Australia's largest computer and IT peripheral products manufacturer pioneer computer company Pioneer, announced the cooperation with the red persimmon Information Technology Shenzhen Co., Ltd., launched in the Chinese market the first phase of three of the Dream Book brand laptops and two Tablet PC, formally entered the Chinese retail market.
It is reported that this year, China and Australia established diplomatic relations the 40th anniversary of the Pioneer computer company to enter the Chinese market is the next trip to promote investment in the Australian Science and Technology Committee that composed by the prominent Australian Government, science and technology and the investment community, Australian Ambassador to H E Ms Frances Adamson, visit the conference site to cheer.
Local advantages in the Chinese PC market, Lenovo With a dominant market share of Hewlett-Packard, Dell, Acer and other industry giants have continued to decline, Pioneer in the computer at this time announced its entry into the Chinese market, it helps the industry by surprise.
The pioneer in the computer's entry into the China market, and did not choose the traditional PC channels, but take a differentiation strategy, with the tomatoes subsidiary, the target market positioning was in the education market.
Tomatoes subsidiary was established in 2011, mainly in the major colleges and universities built a sales network of K-SHOP, combined with E-SHOP online store, hoping to create a one-stop campus and enjoy digital content platform.
Up to now, the red persimmon has set up 30 sales outlets in major colleges and universities in Beijing, Shanghai, Guangzhou and other cities, at the end of this year, 80 sales outlets of the major institutions will exit in the developing cities across the country. Red persimmon digital experience Museum the K-SHOP has been the introduction of Microsoft, Pennefather, kingston, dozens of digital products.
Australian Pioneer computer, general manager Jeff told that red persimmon in Chinese colleges and universities have set up innovative channels. Allows the Dream Book brand notebook computers and tablet PCs gradually rooted Students consumer groups, and lay the foundation for the mass market in the future.
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Australia's largest PC brand Pioneer computer to enter the Chinese retail market

  • 1. Australia's largest computer and IT peripheral products manufacturer pioneer computer company Pioneer, announced the cooperation with the red persimmon Information Technology Shenzhen Co., Ltd., launched in the Chinese market the first phase of three of the Dream Book brand laptops and two Tablet PC, formally entered the Chinese retail market.
  • 2. It is reported that this year, China and Australia established diplomatic relations the 40th anniversary of the Pioneer computer company to enter the Chinese market is the next trip to promote investment in the Australian Science and Technology Committee that composed by the prominent Australian Government, science and technology and the investment community, Australian Ambassador to H E Ms Frances Adamson, visit the conference site to cheer.
  • 3. Local advantages in the Chinese PC market, Lenovo With a dominant market share of Hewlett-Packard, Dell, Acer and other industry giants have continued to decline, Pioneer in the computer at this time announced its entry into the Chinese market, it helps the industry by surprise.
  • 4. The pioneer in the computer's entry into the China market, and did not choose the traditional PC channels, but take a differentiation strategy, with the tomatoes subsidiary, the target market positioning was in the education market.
  • 5. Tomatoes subsidiary was established in 2011, mainly in the major colleges and universities built a sales network of K-SHOP, combined with E-SHOP online store, hoping to create a one-stop campus and enjoy digital content platform.
  • 6. Up to now, the red persimmon has set up 30 sales outlets in major colleges and universities in Beijing, Shanghai, Guangzhou and other cities, at the end of this year, 80 sales outlets of the major institutions will exit in the developing cities across the country. Red persimmon digital experience Museum the K-SHOP has been the introduction of Microsoft, Pennefather, kingston, dozens of digital products.
  • 7. Australian Pioneer computer, general manager Jeff told that red persimmon in Chinese colleges and universities have set up innovative channels. Allows the Dream Book brand notebook computers and tablet PCs gradually rooted Students consumer groups, and lay the foundation for the mass market in the future.