CallDrive is a mobile-focused tool and mobile advertising solution for automotive dealerships that aims to increase leads and sales. It provides a mobile app that allows dealership staff to receive, manage, and track leads from their phones. CallDrive focuses on pay-per-click advertising campaigns with "click to call" options and proprietary accounts, targeting calls which are late in the sales funnel at a lower cost per lead. It works by optimizing the lead and sales process through a dashboard, call tracking, staff performance metrics, and adjusting advertising budgets based on call recordings and staff ratings.
2. Increase Leads and Sales
Automobile Market is Changing.
Dealerships have Noticed a Decline in Sales.
Decline Correlates to Decrease in Desktop and Increase in Mobile.
Our Solution is a mobile focused tool and mobile advertising:
The Tool is your Phone which will:
Receive, Manage & Track Leads
Allow GM to Monitor Staff.
Self-Optimizing - Lower Cost per Lead.
Transparent - Track What Advertising Works Best.
Inventory Option/Vehicle Management
Mobile PPC
PPC with Focus on Click to Call
Unique Call Only campaigns.
Proprietary Custom Accounts.
3. Sales Funnel/Delta in Cost
Phone calls are near the end of the sales funnel for
many industries: auto, legal, marketing, etc.
Call Only competes against all other mobile ad bids.
The delta in cost is that Call Only keywords are
cheaper and convert better.
*Graphic from Wordstream.
4. How does it work?
PPC Leads Ratings PPC Optimization
Increase Sales on Leads
Dashboard
Campaign Control
Staff Leaderboard
Call Tracking
Optimize Leads
Staff Rating System
Increase/Decrease Budgets
Call Recording
6. FAQ
CallDrive
connects to the end of the sales
funnel which decreases acquisition
costs. Connect customers to sales
staff through calls. 24/7 customer
care and response.
Reports
CallDrive sends reports via email
daily, weekly, and/or monthly.
You Control Your Spend
with CallDrive, edit snooze or
delete campaigns in real time.
Customize your campaigns
anytime/ anywhere
OEMs
push dealers to focus on
mobile. CallDrive submits ads
for co-op automatically.
Staff
has too much down time.
Keep staff engaged. Call
routed to Staffs mobile device.
Staff can listen to calls, mentor
each other, and access dead
leads 24/7 directly from their
phones on the lot, at home or
anywhere. .
Dealer Mobile Websites
are hard to use. CallDrive doesnt
require a mobile website.
7. SOLUTIONS
Does it work with my CRM?
Yes.
What is the cost?
Standard Agency Cost (20%) - Tool is free.
What is the estimated cost per car sold?
50-70% less than the average of $608.* (NADA)
Do I have control of ad spend?
Yes. Changes are made in real time.
Can I upload new inventory?
Yes. It automatically uploads.
Can I change my budget?
Yes. Changes are made in real time.
Can our other leads be forwarded into system?
Yes. We welcome them.
8.
We are building a new product and would
like your insight and help.