Automating the Candidate Journey: How the Customer Journey Mirrors the Candidate Journey
- 1. Lets Make a Deal: How the Customer Journey Mirrors the Candidate Journey Janine N. Truitt Naba Ahmed With: Moderated by: TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Webinar will begin: 11:00 am, PDT TO USE YOUR TELEPHONE: If you prefer to use your phone, you must select "Use Telephone" after joining the webinar and call in using the numbers below. United States:+1 (914) 614-3221 Access Code: 574-919-156 Audio PIN: Shown after joining the webinar --OR-- Automating the Candidate Journey Webinar Series
- 2. My Ally is the world's only AI Recruiting solution for fully Automated Interview Scheduling and Recruitment Coordination. Our virtual recruiting assistant, Alex, automates the entire process so that your team can hire better talent, faster.
- 3. Click on the Questions panel to interact with the presenters https://www.recruitingbrief.com/webinar-series/automating-the-candidate-journey https://www.humanresourcestoday.com/webinar-series/automating-the-candidate-journey https://www.hrtechcentral.com/webinar-series/automating-the-candidate-journey
- 4. About Janine N. Truitt Janine is the Owner/Chief Innovations Officer for Talent Think Innovations, LLC., a business strategy and management consulting firm. Her career spans fourteen years in HR and Talent Acquisition that has taken her through the world of pharmaceuticals, healthcare, staffing and R&D. Janine is a dynamic speaker, entrepreneur, and an important and respected voice bringing both a human touch and business savvy to the companies and businesses she works with. About Naba Ahmed Naba went to Cal Poly, San Luis Obispo and majored in Journalism and minored in Integrated Marketing Communications. After working as Editor-in-Chief at the campus newspaper, she became interested in developing content across multiple platforms, and now works as a Content Marketing Specialist at Aggregage, providing some of the most interesting thought-leaders across a wide variety of industries with a space to celebrate the diversity, depth, and experience of their professional cultures, personalities, and passions. Automating the Candidate Journey Webinar Series
- 5. 5 Automating the Candidate Journey Webinar Series The parallels between the customer journey and candidate journey The future of marketing and commerce and how it informs the future of work Leveraging knowledge of consumer behavior to enhance your recruitment strategies and the candidate experience How to automate your hiring process for a more efficient candidate experience Focus for the Webinar
- 6. 6 Automating the Candidate Journey Webinar Series Fourth Industrial Revolution Consumerization Human Suffering The Workforce Trifecta We Never Saw Coming
- 7. 7 Automating the Candidate Journey Webinar Series n. Customer: an individual usually having some specified distinctive trait. n. Candidate: one likely or suited to undergo or be chosen for something specified. Customer vs. Candidate
- 8. 8 Automating the Candidate Journey Webinar Series 1. Cocooning: The need to protect oneself from the harsh, unpredictable realities of the outside world. 2. 99 Lives: Too fast a pace, too little time, causes societal schizophrenia and forces us to assume multiple roles. 3. Being Alive: Awareness that good health extends longevity and leads to a new way of life. 4. Clanning: Belonging to a group that represents common feelings, causes or ideals; validating ones own belief system. 5. FutureTense: Consumers, anxiety-ridden by simultaneous social, economic, political and ethical chaos, find themselves beyond their ability to cope with today or imagine tomorrow. 6. EVEolution: The way women think and behave is impacting business, causing a marketing shift away from a hierarchical model to a relational one. 7. Icon Toppling: A new socioquake transforms mainstream America and the world as the pillars of society are questioned and rejected. 8. Save Our Society: The country rediscovers a social conscience of ethics, passion and compassion. 9. EGOnomics: To offset a depersonalized society, consumers crave recognition of their individuality. 10. Vigilante Consumer: The consumer manipulates marketers and the marketplace through pressure, protest and politics. 11. Cashing Out: Working women and men, questioning personal/career satisfaction and goals, opt for simpler living. 12. Fantasy Adventure: Modern age whets our desire for roads untaken. Faith Popcorns BrainReserve Trends Trends via www.faithpopcorn.com
- 9. 9 Automating the Candidate Journey Webinar Series We live in a time where people are brands and brands are people. ~ Brian Solis
- 10. 10 Automating the Candidate Journey Webinar Series The expression employers hope candidates have when learning about potential opportunities with the organization. Lets Make a Deal: How the Customer Journey Mirrors the Candidate Journey Image courtesy of Hollywood Reporter
- 11. 11 Automating the Candidate Journey Webinar Series The Current Reality Image courtesy of Flickr
- 12. 12 Automating the Candidate Journey Webinar Series
- 13. 13 Automating the Candidate Journey Webinar Series Like a purchasing a product, you have an opportunity candidates may potentially be interested in. If they arent satisfied with the information you provide or the experience, they are likely to leave your website and/or mid-application. They have already envisioned what they want in their next opportunity. You will have to make a compelling case for them investing their talents with you. What we call Candidate Experience is seen as purchasing decision to the candidate.
- 14. 14 Automating the Candidate Journey Webinar Series Who is your candidate? What do you need to know about them to adequately market your opportunities? What does success for both you and the candidate look like? How will you measure success? What is working today that can lead to predictive outcomes in the future? Using Design Thinking for Candidate Profiling
- 15. 15 Automating the Candidate Journey Webinar Series The average user spends 15 seconds or less on a webpage. For the candidate you are trying to attract, that means you have 15 seconds or less to inspire them enough to stay. This is a metric you want to start tracking for your career page and any other page where you are marketing to candidates to ensure they are actually consuming the information you provide. A Word on Bounce Rates
- 16. 16 Automating the Candidate Journey Webinar Series Your job descriptions should be teasers and trailers for the opportunity. Assume your candidates are just as busy as you are. Place an emphasis on your mobile strategy for applying, communication, and scheduling interviews. Be knowledgeable in how people consume information when configuring your ATS and developing copy for your candidate portal. Internal confusion and disagreement on what a role should be ensures confusion on the candidate end. Be clear. The Future of Candidate Communication
- 17. 17 Automating the Candidate Journey Webinar Series When purchasing a new ATS, consider vendors that built their product with a user experience (UX) focus both for you the customer and your customer, the candidate Less is more. Just because you want to capture certain information doesnt mean its necessary Create a protocol for troubleshooting application concerns and technical issues Implementing and Configuring Your ATS for Better Experiences
- 18. 18 Automating the Candidate Journey Webinar Series Utilize creative storytelling to the bridge the gap between prospecting and hire Be transparent about your hiring process Be clear about the customer/candidate you are attracting for every opportunity Find an efficient way of communicating with candidates in real-time Test your ATS workflows regularly to ensure it is doing what you intended Ask for feedback Candidate Experience Checklist
- 19. Q&A Naba Ahmed With: Moderated by: Owner/Chief Innovations Officer, Talent Think Innovations, LLC Linkedin page: /in/janinentruitt420 Twitter ID: @CzarinaofHR Website: talentthinkinnovations.com Janine N. Truitt Editor, Recruiting Brief Linkedin page: /in/naba-ahmed/ Twitter ID: @recruitingbrief Email: naba@aggregage.com Website: recruitingbrief.com https://www.recruitingbrief.com/webinar-series/automating-the-candidate-journey https://www.humanresourcestoday.com/webinar-series/automating-the-candidate-journey https://www.hrtechcentral.com/webinar-series/automating-the-candidate-journey