Autonomous taxi
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This document proposes an autonomous taxi service that customers can summon using a mobile app. It conducted customer interviews to gather feedback on a click prototype. Interviewees saw potential due to environmental benefits and parking issues but noted the idea is not novel. They emphasized reliability, availability, price competitiveness, safety and wait times as important values. Next steps include incorporating this feedback to refine the business model and prototype interactions with autonomous vehicles and social features.
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20151116_Advanced_Journey_Planners_JLaborda_RACC_v2Josep Laborda
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Urbanization is increasing as more people live in cities which consume large amounts of resources. New mobility concepts are needed to address issues like congestion and unused vehicle capacity. Advanced journey planners can help optimize travel by integrating multiple transportation options and using real-time data, predictive algorithms, and user preferences to recommend customized itineraries. This enables a shift to Mobility as a Service (MaaS) through bundled transportation packages tailored to user needs.Advanced Journey Planners
Advanced Journey PlannersJosep Laborda
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The document discusses challenges and innovations in urban mobility, emphasizing the impact of urbanization and the need for new mobility concepts. Key trends include the rise of connected and autonomous vehicles, the role of smartphones as travel assistants, and the emergence of Mobility as a Service (MaaS) to offer tailored transportation solutions. It highlights the importance of data integration, user-centric approaches, and the potential for innovative business models in addressing urban congestion and enhancing mobility experiences.Plymouth University 2010 Presentation
Plymouth University 2010 PresentationTexxi Global
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Texxi is a system that uses optimization algorithms and social networking to group people traveling similar routes together in shared taxis. This improves efficiency by reducing empty seats and lowers costs for passengers. Key lessons from deployments include taking time to develop relationships with local taxi firms, focusing marketing efforts on current customers to spread by word of mouth, and allowing time for new behaviors to develop naturally in a community. Future plans include expanding to new regions and upgrading systems to better track impacts on fuel use and carbon emissions.Ad
Autonomous taxi
- 1. taxi driver Brings you to your destination
- 2. Tired of finding a free parking lot. Image: http://www.makingthishome.com/2009/04/17/how-to-make-mall-visits-greener/
- 3. Your are in the middle of nowhere. Next taxi, please? Image: http://ellefrostegard.blogspot.de/2010/12/lonliest-prada-store-in-world-if-youre.html
- 4. Introducing taxi driver with autonomous cars The taxi that comes to where you are. Wherever you are. 7 days. 24h.
- 5. We offer cars with great colors. Picture: http://belsoseg.blog.hu/2007/11/05/plymouth_barracuda
- 6. Or luxury cars. Picture: http://www.autoblog.com/2012/09/11/2012-tesla-model-s-first-drive-review-video/
- 8. Prototyping Results http://www.solarnavigator.net/inventors/inventor_images/Alec_Issigonis_Mini_car_prototype_sketch.jpg
- 9. 3 Step Approach We did the assignment in 3 steps 1. Refine within team 2. Build prototype 3. Face 2 Face Interviews
- 10. Group Adaptions ? Renamed group name from ＾car sharing with autonomous car￣ to a more precise name ＾autonomous taxi￣ ? Integrated two different business models ? Used the various backgrounds to clear out main issues before customer feedback ? Started building a click-prototype
- 11. Prototype available at http://goo.gl/TNlwP Open our app Select Menu Select route Select time Confirm & Pickup
- 12. Face-to-Face Interviews Results with 7 colleagues - 4 female and 3 male, all of them 30 to 45 years old and with technical or business background 1. Future relevance of car sharing services is high due to positive environmental impacts, fix costs reduction for car owners as well as limited parking space in the cities. Car sharing is also very useful for people which don't own a car. However for owners of luxury class cars is car sharing not attractive at all. 2. Our idea is not very innovative, because there are many quite similar services. That means we have to focus on the newness of our business model 3. The performance was graded from 0 to 5 - here is important to offer a flexible app, e.g. customer selection of what information has to be shown etc. 4. Cost reduction was graded for 3 to 5 due to the high potential. 5. Important value preposition was defined as follows: reliability, availability, price (compared to taxi, official transportation etc.), safety (e.g. for women) as well as short waiting time. These are at the same time the additional customer needs to be satisfied. 6. All persons agreed on the high potential of social networks effects like favorite "taxi driver" etc. 7. Additional aspects to be considered are: weekend use of the service, focus on a specific customer segment at least at the beginning, conservation of the "taxi drivers" as next possible customer group, consideration of traffic jam, focus on regions with bad quality of official transportation, offer additional information like possible route, price, car details etc. when order a taxi.
- 13. Next Milestones ? incorporate feedback results ? further redefine business model ? create more detailed prototype ? prototype interaction with car ? prototype social network effect ? find sweet spot to compete against current car sharing / taxi services