Digital Influence on New Car Purchasers - IAB Study
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The document summarizes findings from two surveys. The Prosper Insights & Analytics Annual Media Behaviors & InfluenceTM (MBI) Study surveyed 19,774 US adults and the Prosper Insights & Analytics Monthly Consumer Survey surveyed 6,201 US adults in November 2013. The surveys found that 14% of US adults, or around 34 million people, plan to buy a vehicle within the next 6 months, with half planning to buy new and one-third used.
Digital Influence on New Car Purchasers - IAB Study
- 2. Sample Sizes Prosper Insights & Analytics Annual Media Behaviors & Influence (MBI) Study 19,774 Adults 18+ representative of the general US population Prosper Insights & Analytics Monthly Consumer Survey as conducted online in Nov. 2013 and included Auto Intenders 6201 Adults 18+ representative of the general US 18+ population
- 6. 14% of US Adults Over 18 (or 34 Million Americans) Are Planning to Buy an Auto in the Next 6 Months Half Plan to Buy New One-Third will Buy Used 16% are Unsure Nearly Two-Thirds Will Buy a Car 1 in 4 an SUV, 2 in 5 a Truck and 1 in 10 a Minivan or Cross-Over (cross between SUV and Car)
- 7. 12% of US Adults Over 18 Bought a Vehicle in the Past 6 Months 57% Bought New One-Third Bought Used Half Bought a Car 1 in 4 an SUV and 1 in 10 Bought a Truck