This document discusses CD covers for alternative music. It notes that successful alternative album covers all have their own distinctive iconography, such as Paramore's butterfly or Oasis's sunset, that gives the band a unique and recognizable emblem. This iconography matches the alternative genre by using distinctive yet non-mainstream ways of promotion, symbolizing the niche that alternative music has created for itself. The document concludes by stating it will try to emulate this use of iconography in its own finished media product.