Aviation Business 2.0
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Michelle Raines discusses how traditional marketing is failing businesses due to information overload and fragmented media. She notes that the average American sees over 3,000 ads per day. Additionally, media has become highly fragmented with many more options for people to get information. Customers are no longer listening to traditional marketing messages. Raines advocates building an authentic brand through magnetic strategies that identify key customer segments and implement attraction channels like blogs and social media to create engaged online communities. She believes the future of marketing involves adapting, staying informed, being innovative, listening to customers, and adding value through social interactions. Raines' presentation provides guidance on maximizing marketing dollars through strategic, customer-focused approaches.
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Aviation Business 2.0
- 1. Aviation Business 2.0Where to invest in your marketing for the highest returnFATA ConferenceClearwater Beach, June 16, 2009Michelle RainesFounder and CEO, inc MARKETING LLCBusiness Innovator and Marketer
- 4. Take the ¡°who would you trust¡± challenge?Friends, colleagues, people with similar interests OrCorporate Ad
- 5. Important take aways¡ Why is traditional marketing failing our businesses?
- 6. How to maximize your marketing dollars today.
- 7. Where is our future heading?
- 8. How to lead your industry?Why is traditionalmarketing failing our businesses?
- 9. The average American is exposed to over¡3000..ads per day.
- 10. Today, Media is fragmented.In 1960¡¯s¡ 4,400 radio stations
- 11. 8,400 magazine titles
- 12. 5.7 TV channels per homeToday¡13, 500 radio stations
- 13. 17, 300 magazine titles
- 14. 82.4 TV channels per home
- 15. Millions of web sites
- 16. Billions of web pagesCustomers are not listening anymore!With instant access to ¡Websites
- 17. Blogs
- 18. Email
- 19. Podcasting
- 20. TiVO
- 21. Satellite Radio
- 22. Video on demand
- 23. IM
- 24. Search Engines
- 25. ipodThe days of uninterrupted marketing are gone.
- 26. In addition¡
- 27. Leaving customers,employees and management feeling frustrated & uncertain. Resulting in lossof brand equity, brandloyalty & consumerstrust.
- 28. ¡°Goods news, there has been a radical shift in advertising and marketing and it benefits everyone.¡±
- 29. The rules have changed¡its not about spamming 1,000,000 to convert 100.Its about reaching the right 10 people who reach 100 people who reach 1,000 people.
- 31. Learn how to maximize your marketing dollars today.
- 33. Build Magnetic StrategyAlways think with the end in mind... What do you hope to accomplish?
- 34. Who is your target market?
- 35. How will you reach them?Develop an Authentic Brand
- 37. Identify Customer SegmentsWho is your audience?What are their demographics?Where do they live and how far will they travel?What is their lifestyle?What are their buying behaviors?
- 41. Interactive Experience = Tribe
- 44. Where is our future heading?
- 47. The foundation for tomorrow is here today.
- 48. How to lead your industry?
- 49. AdaptStayInformedBe fearlessFreshOriginalInnovativeGive backListenBe openSolutionsConnectCreateBe boldInteractInsightTweetCreativeEngageCreating OpportunityBlogPartnerAdd valueLeadGo greenCommunity
- 50. How do I get Started?
- 52. The real source of wealth and capital in this new era is not material things.. it is the human mind, the human spirit, the human imagination, and our faith in the future. Steve Forbes Your most unhappy customers are your greatest source of learning. Bill GatesA business has to be involving, it has to be fun, and it has to exercise your creative instincts. Richard Branson In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment. Charles Darwin
- 53. Questions¡Michelle RainesFounder and CEO, inc MARKETING LLCInnovator ~ Marketer ~ Strategistwww.inc-marketing.comEmail: michelle@inc-marketing.com www.twitter.com/michelleraines Michelle Johnston/RainesThank you!