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Avoid Mockupitis
                                messy


                                                          what’s this
                                                          stu here?




                           jay, i like what
                           you’re doing here
                           but it needs work




                                               jbrogers
Tuesday, 13 September 11
Avoid Mockupitis
                                messy


                                                          what’s this
                                                          stu here?




                           jay, i like what
                           you’re doing here
                           but it needs work




                                               jbrogers
Tuesday, 13 September 11
Thank you.




Tuesday, 13 September 11
Tuesday, 13 September 11
What’s a mockup?




Tuesday, 13 September 11
Code
                                                                HTML Prototypes
           Investment

                                                    Photoshop
                                            Wireframes

                                    Whiteboard

                           Napkin
                                          Paper Prototypes

                                                        Time
                                         What’s a mockup?
Tuesday, 13 September 11
The 6 Stages of Mockupitis




Tuesday, 13 September 11
Early-Stage Mockupitis

                  Textorrhea
                                                            Multirrhoids


                           Stretch Fever




                               Stages 1-3 : Scale Sydrome
Tuesday, 13 September 11
Mockupitis: Stage 1
           Stretch Fever
                           The patient exhibits layout
                           assumptions that won’t
                           survive contact with HTML
                           flow and changes in aspect
                           ratio or display resolution.


Tuesday, 13 September 11
Mockupitis: Stage 2
              Textorrhea
                              The patient exhibits
                              unexpected variations in
     If the text don’t fit,   text length that break
     you can’t commit         the layout or reduce
                              comprehension.


Tuesday, 13 September 11
Mockupitis: Stage 3
            Multirrhoids
                           The patient presents
                           controls that are
                           inappropriate or unwieldy
                           for the number of objects
                           they contain.


Tuesday, 13 September 11
Mockupitis: Stage 1




Tuesday, 13 September 11
Mockupitis: Stage 1




              Stretch Fever?   Textorrhea?   Multirrhoids?
Tuesday, 13 September 11
Tuesday, 13 September 11
Tuesday, 13 September 11
Mockupitis: Stage 1
         Stretch Fever
                            Know your users

                           Create stable areas

                            Maximum widths

                            Understand flow

Tuesday, 13 September 11
Mockupitis: Stage 2
              Textorrhea
                             Truncation Strategy

                           Enforce maximum length

                            Understand extremes


Tuesday, 13 September 11
Mockupitis: Stage 3
            Multirrhoids
                            Understand Extremes

                           (...but don’t fear them!)

                            Are you a nanny GUI?

Tuesday, 13 September 11
Gestalt Design   Continuation
                                   Closure
                                   Alignment
                                   Proximity
                                   Similarity


Tuesday, 13 September 11
Tuesday, 13 September 11
Mid-stage Mockupitis


                                                            Lorem Ipsum
                    Consistentosis




                                     “The Social Disease”
Tuesday, 13 September 11
Mockupitis: Stage 4
        Consistentosis
              A            A    A
                                    The patient’s content has
                           OR       lost its internal consistency.
              X            Q    W



Tuesday, 13 September 11
Mockupitis: Stage 5
          Lorem Ipsum
          Lorem ipsum dolor sit amet,
          consectetur adipisicing elit, sed do
          eiusmod tempor incididunt ut
          labore et dolore magna aliqua. Ut
          enim ad minim veniam, quis
          nostrud exercitation ullamco laboris
                                                 The patient is speaking a
          nisi ut aliquip ex ea commodo
          consequat Duis aute irure dolor in
                                                 dead language.
          reprehenderit in voluptate velit
          esse cillum dolore eu fugiat nulla
          pariatur. Excepteur sint occaecat
          cupidatat, sunt in culpa deserunt


Tuesday, 13 September 11
Tuesday, 13 September 11
Mockupitis: Stage 3
        Consistentosis

                            Stick with a narrative
                           Follow the bouncing ball



Tuesday, 13 September 11
Mockupitis: Stage 3
          Lorem Ipsum

                           Get as real as you can
                           Respect your audience



Tuesday, 13 September 11
Realsitic (sic) Data in Wireframes/
                           Prototypes/Mockups

                              ixda.org/node/30529


Tuesday, 13 September 11
Advanced Mockupitis




Tuesday, 13 September 11
Advanced Mockupitis




Tuesday, 13 September 11
Mockupitis: Stage 6
      Patternopathy

                           The patient has the wrong
                           skeletal structure.




Tuesday, 13 September 11
Object A                     Object C

                           Object B


Tuesday, 13 September 11
Object A

                           Object B


                                      Object C

Tuesday, 13 September 11
Option A
                             Option B1
                             Option B2

Tuesday, 13 September 11
Option A
                           Option B
                                 Option B1
                                 Option B2
Tuesday, 13 September 11
Option A
                           Option B
                           Option C

Tuesday, 13 September 11
Mockupitis: Stage 6
      Patternopathy
                            Map the logic

                            Occam’s Razor

                           Innovate and Test


Tuesday, 13 September 11
Tuesday, 13 September 11
Tuesday, 13 September 11
Tuesday, 13 September 11
Tools
Tuesday, 13 September 11
Illustrator
                   OmniGraffle                                     JustinMind
                                                           Axure
  Learning Curve

                   Visio               Fireworks Hotgloo
                                 Balsamiq
                   Gliffy
                                 MockFlow
                                 Mockingbird

                                           Interactivity
                   Static          Links             States              Data
Tuesday, 13 September 11
Illustrator
                   OmniGraffle                                     JustinMind
                                                           Axure
  Learning Curve

                   Visio               Fireworks Hotgloo
                                 Balsamiq
                   Gliffy
                                 MockFlow
                                                                   HTML
                                 Mockingbird

                                           Interactivity
                   Static          Links             States              Data
Tuesday, 13 September 11
Stretch Fever
                             Textorrhea
                             Multirrhoids
                           Consistentosis
                            Lorem Ipsum
                           Patternopathy

Tuesday, 13 September 11
Tuesday, 13 September 11
The End
Tuesday, 13 September 11
Resources



                                                 Prototyping
                           How Buildings Learn

       Sketching User Experiences
Tuesday, 13 September 11
Resources
                IXD11
                Tim Wood “Scandalous Interaction”

                UX Australia 2010
                Todd Zaki Warfel “Under the Kimono”

                UX Australia 2010
                Anthony Quinn “The Secret Life of Deliverables”

Tuesday, 13 September 11
6:15 - Agile/UX Hootenanny at Atlassian HQ




Tuesday, 13 September 11
Thank you.


                            jbrogers
                           mockupitis
Tuesday, 13 September 11
This font was scanned from 1920’s
         newspaper headlines by the
       H.P. Lovecraft Historical Society
             www.cthulhulives.org




Tuesday, 13 September 11

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Avoid Mockupitis

  • 1. Avoid Mockupitis messy what’s this stu here? jay, i like what you’re doing here but it needs work jbrogers Tuesday, 13 September 11
  • 2. Avoid Mockupitis messy what’s this stu here? jay, i like what you’re doing here but it needs work jbrogers Tuesday, 13 September 11
  • 3. Thank you. Tuesday, 13 September 11
  • 5. What’s a mockup? Tuesday, 13 September 11
  • 6. Code HTML Prototypes Investment Photoshop Wireframes Whiteboard Napkin Paper Prototypes Time What’s a mockup? Tuesday, 13 September 11
  • 7. The 6 Stages of Mockupitis Tuesday, 13 September 11
  • 8. Early-Stage Mockupitis Textorrhea Multirrhoids Stretch Fever Stages 1-3 : Scale Sydrome Tuesday, 13 September 11
  • 9. Mockupitis: Stage 1 Stretch Fever The patient exhibits layout assumptions that won’t survive contact with HTML flow and changes in aspect ratio or display resolution. Tuesday, 13 September 11
  • 10. Mockupitis: Stage 2 Textorrhea The patient exhibits unexpected variations in If the text don’t fit, text length that break you can’t commit the layout or reduce comprehension. Tuesday, 13 September 11
  • 11. Mockupitis: Stage 3 Multirrhoids The patient presents controls that are inappropriate or unwieldy for the number of objects they contain. Tuesday, 13 September 11
  • 12. Mockupitis: Stage 1 Tuesday, 13 September 11
  • 13. Mockupitis: Stage 1 Stretch Fever? Textorrhea? Multirrhoids? Tuesday, 13 September 11
  • 16. Mockupitis: Stage 1 Stretch Fever Know your users Create stable areas Maximum widths Understand flow Tuesday, 13 September 11
  • 17. Mockupitis: Stage 2 Textorrhea Truncation Strategy Enforce maximum length Understand extremes Tuesday, 13 September 11
  • 18. Mockupitis: Stage 3 Multirrhoids Understand Extremes (...but don’t fear them!) Are you a nanny GUI? Tuesday, 13 September 11
  • 19. Gestalt Design Continuation Closure Alignment Proximity Similarity Tuesday, 13 September 11
  • 21. Mid-stage Mockupitis Lorem Ipsum Consistentosis “The Social Disease” Tuesday, 13 September 11
  • 22. Mockupitis: Stage 4 Consistentosis A A A The patient’s content has OR lost its internal consistency. X Q W Tuesday, 13 September 11
  • 23. Mockupitis: Stage 5 Lorem Ipsum Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris The patient is speaking a nisi ut aliquip ex ea commodo consequat Duis aute irure dolor in dead language. reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat, sunt in culpa deserunt Tuesday, 13 September 11
  • 25. Mockupitis: Stage 3 Consistentosis Stick with a narrative Follow the bouncing ball Tuesday, 13 September 11
  • 26. Mockupitis: Stage 3 Lorem Ipsum Get as real as you can Respect your audience Tuesday, 13 September 11
  • 27. Realsitic (sic) Data in Wireframes/ Prototypes/Mockups ixda.org/node/30529 Tuesday, 13 September 11
  • 30. Mockupitis: Stage 6 Patternopathy The patient has the wrong skeletal structure. Tuesday, 13 September 11
  • 31. Object A Object C Object B Tuesday, 13 September 11
  • 32. Object A Object B Object C Tuesday, 13 September 11
  • 33. Option A Option B1 Option B2 Tuesday, 13 September 11
  • 34. Option A Option B Option B1 Option B2 Tuesday, 13 September 11
  • 35. Option A Option B Option C Tuesday, 13 September 11
  • 36. Mockupitis: Stage 6 Patternopathy Map the logic Occam’s Razor Innovate and Test Tuesday, 13 September 11
  • 41. Illustrator OmniGraffle JustinMind Axure Learning Curve Visio Fireworks Hotgloo Balsamiq Gliffy MockFlow Mockingbird Interactivity Static Links States Data Tuesday, 13 September 11
  • 42. Illustrator OmniGraffle JustinMind Axure Learning Curve Visio Fireworks Hotgloo Balsamiq Gliffy MockFlow HTML Mockingbird Interactivity Static Links States Data Tuesday, 13 September 11
  • 43. Stretch Fever Textorrhea Multirrhoids Consistentosis Lorem Ipsum Patternopathy Tuesday, 13 September 11
  • 45. The End Tuesday, 13 September 11
  • 46. Resources Prototyping How Buildings Learn Sketching User Experiences Tuesday, 13 September 11
  • 47. Resources IXD11 Tim Wood “Scandalous Interaction” UX Australia 2010 Todd Zaki Warfel “Under the Kimono” UX Australia 2010 Anthony Quinn “The Secret Life of Deliverables” Tuesday, 13 September 11
  • 48. 6:15 - Agile/UX Hootenanny at Atlassian HQ Tuesday, 13 September 11
  • 49. Thank you. jbrogers mockupitis Tuesday, 13 September 11
  • 50. This font was scanned from 1920’s newspaper headlines by the H.P. Lovecraft Historical Society www.cthulhulives.org Tuesday, 13 September 11