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息 2011 Freeman. All rights Reserved. Proprietary & Confidential.




               Trends in Sponsorship and Revenue Generation
Selling the opportunity for access to buyers.
         Sponsorship




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
What do your exhibitors want?

         Company goals
         Stage in buying process
         Type of interaction
         Target attendees


息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Awareness/Signage
         On the Show Floor
         Environment
         Content
         Activities and Demonstrations
         Showcases and Pavilions
         Gathering Areas
         Navigation
         Games/Contests/Awards
         Engagement
         Social Media
         Non-Endemic
         Technology
         Online and Year-round



息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Awareness/Signage




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Banners


息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Three-
                                                     dimensional
                                                     signs


息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Clings


息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Window clings




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Escalator Handrail




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Floor clings



息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Interactive floor projection

息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Wall Projection
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Table top signage




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Registration area


  息 2011 Freeman. All rights Reserved. Proprietary &
  Confidential.
Signage



  息 2011 Freeman. All rights Reserved. Proprietary &
  Confidential.
Collateral
displays

 息 2011 Freeman. All rights Reserved. Proprietary &
 Confidential.
Indoor



息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Urinal
                                                     Stall door
                                                     Mirror
                                                     Toilet paper




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Outdoor




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Inflatable



 息 2011 Freeman. All rights Reserved. Proprietary &
 Confidential.
Bench




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Shuttle Buses




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Shuttle bus Sponsorships

  Wraps
  Videos
  Collateral distribution
  Representative on bus
  Routing signs and materials
  Bus greeter (mascot?)




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Hotels




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Keys
                                                     Room drops
                                                     Bathroom mirror




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Food and Water




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
In-center food areas

息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Conference breaks




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Water
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
On the Show Floor




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Meter boards
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Banners
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Carpet clings




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Carpet sign at end of aisle
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Shuttle bus




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Bench sponsorship
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
The Avenue




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Environment




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Music




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Hand
          Sanitizer




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Oxygen
bar




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Content




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Track sponsorship




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Keynote
                                                     sponsorship




                                                              49
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Gathering Areas




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Sponsored lounge




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Cafe




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Navigation




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Passport program
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Scavenger hunt




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Food
                                                            Drink




                          Booth crawl
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Show Floor
Reception




  息 2011 Freeman. All rights Reserved. Proprietary &
  Confidential.
Booth crawl




Music


 息 2011 Freeman. All rights Reserved. Proprietary &
 Confidential.
Games, Contests and Awards




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Organized booth
drawings




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Games




 息 2011 Freeman. All rights Reserved. Proprietary &
 Confidential.
Association game




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Bowls
Social Media




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Facebook photo shoot




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Social Kiosks




Having fun at gameworks Hey, "Like" GameWorks
to receive $10.00 in free play!
http://on.fb.me/AmE9aL
                                                       SocialKiosk Solutions

  息 2011 Freeman. All rights Reserved. Proprietary &
  Confidential.
Lead Retrieval International

 息 2011 Freeman. All rights Reserved. Proprietary &
 Confidential.
Photo Kiosk in wall

 息 2011 Freeman. All rights Reserved. Proprietary &
 Confidential.
Technology




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Cyber Cafe


息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Connection Cafe
Digital Signage
On-Site Wayfinding
Mobile App

Splash page
Alerts
Banners
Passport program
QR Code program




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Charging
                                                     station




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Online and Year-Round




息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Banner ad
                                                       Pre-stitial ad
                                                       Surrounding text
                                                       Sponsor content




Sponsored content online

  息 2011 Freeman. All rights Reserved. Proprietary &
  Confidential.
息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
Seek new buckets of money
         New product categories
         New budgets
         Appeal to specific exhibitor needs
         Targeted attendees
         Greater engagement
         Year-round, multi-media

        Closing thoughts


息 2011 Freeman. All rights Reserved. Proprietary &
Confidential.
息 2011 Freeman. All rights Reserved. Proprietary & Confidential.




                                                                   End




                Melinda Kendall
                melinda.kendall@freemanco.com
                508-923-5266

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Awareness Sponsorships

Editor's Notes

  • #11: Escalator handrail advertising from ADRailUSA. 30-60 seconds of undivided attention from every show attendee.Vivid Colors, clean release, removal with no residue, 30-day order lead timeApproved locationsChicago, Detroit, Oregon, BOS, ORD Tampa AirportCall Corporate Graphics
  • #79: Each screen can display multiple independent windows. With an internet connection, these can have a live feed. Can also be used with our Presentation Management to live stream an oversold session to the hall or an overflow room.
  • #80: Sophisticated maps show the entire convention center, each building, conference room areas, and each show floor, with intelligence show You are here and a path drawn out.Also includes session searching and exhibitor searching, drilling down to full details.Circle appears on click: The logos across the bottom of the screen are one of several ways for exhibitors to sponsor.
  • #81: Smart phone planners are becoming the norm at events, with attendee usage ranging from 25% to 75%, largely depending on how deeply the organizer is integrating the capabilities into the event.Though they include everything youd publish in a Program Guide, they can go much further, with session surveys, social media, networking and meeting setting, alerts, and audience response systems.$5,000 - $25,000