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Axel Springer's Internet Strategy


Dr. Jens M端ffelmann, Head of Electronic Media
London, November 7, 2012
Axel Springer's Internet Strategy
Execution / Value Creation
Dr. Jens M端ffelmann, Head of Electronic Media
London, November 7, 2012
Axel Springer about a decade ago



With regard to          Europes largest press     ... the chaotic web-
electronic media,        conglomerate  a mere       sandbox of Springer...
Springer is completely   internet midget. At least
underdeveloped          they have a strategy now




May 1999                 October 2000                May 2000




3
We want to be the winners of digitization
in the European media business.


Mathias D旦pfner, CEO Axel Springer AG since 2002
Attack since 2006
                                               Organic
       Organic          89
       By acquisition   57
       Divestments       8
                       138




2006             2007         2008   2009         2010       2011   2012




                                            By acquisition

       5
Joining forces with General Atlantic




             30%                                       70%

                   Axel Springer Digital Classifieds




6
Joining forces with General Atlantic




             30%                                       70%

                   Axel Springer Digital Classifieds




    11.3%




6
We believe in partnerships

     Corporates    Private Equity /   Founders
                   Venture Capital




                                       

7
Pushing for market leadership

                    Market position      Market position
                   in acquisition year        2012


          (DE)     2006:
                           #5

        (Europe)   2007:
                           #2

          (UK)     2009:
                           #3

          (DE)     2009:
                           #2

          (DE)     2010:
                           #   3


8
Portfolio of market leaders




         Women portal            Infotainment portal          Price comparison           Affiliate marketing




    Car and motor community        Finance portal          Real-estate marketplace   Online prospectus/ coupons




      Soccer community        Financial web applications         Job board              Affiliate marketing UK




9
Digital reach in Europe

European media peers in million unique visitors

                                                                                         76.0

                                                                                  46.1

                                                                           33.3

                                                                      31.2

                                                                    28.7

                                                               24.6

                                                             22.1

                                                             21.4

                                                      16.1

                                          9.8
Source: comScore top 100 properties, September 2012



10
Digital Media: top-line / bottom-line

Revenues in m                        962    EBITDA in m                       158




                               712


                                                                          86
                        470
                 378

                                                                   43
          208
                                                            21
                                                     14
     24                                        1

2006      2007   2008   2009   2010   2011   2006   2007   2008   2009   2010   2011




11
Our principles as digital shareholder

                   Operational independency of management

                   Maintaining growth momentum

                   Realistic view on synergy potential

                   Retaining founders / management

                   Slim holding structure

                   No colonial masters, no smart-ass habits

                   No cultural clash




12
What we are looking for as an investor


                Strategic fit: where we can provide leverage

                Proven and scalable business models

                Clear path to profitability / profitable businesses

                Experienced management / commitment

                Reasonable valuation




            jens.mueffelmann@axelspringer.de


13
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Axel Springer - NOAH12 London

  • 1. Axel Springer's Internet Strategy Dr. Jens M端ffelmann, Head of Electronic Media London, November 7, 2012
  • 2. Axel Springer's Internet Strategy Execution / Value Creation Dr. Jens M端ffelmann, Head of Electronic Media London, November 7, 2012
  • 3. Axel Springer about a decade ago With regard to Europes largest press ... the chaotic web- electronic media, conglomerate a mere sandbox of Springer... Springer is completely internet midget. At least underdeveloped they have a strategy now May 1999 October 2000 May 2000 3
  • 4. We want to be the winners of digitization in the European media business. Mathias D旦pfner, CEO Axel Springer AG since 2002
  • 5. Attack since 2006 Organic Organic 89 By acquisition 57 Divestments 8 138 2006 2007 2008 2009 2010 2011 2012 By acquisition 5
  • 6. Joining forces with General Atlantic 30% 70% Axel Springer Digital Classifieds 6
  • 7. Joining forces with General Atlantic 30% 70% Axel Springer Digital Classifieds 11.3% 6
  • 8. We believe in partnerships Corporates Private Equity / Founders Venture Capital 7
  • 9. Pushing for market leadership Market position Market position in acquisition year 2012 (DE) 2006: #5 (Europe) 2007: #2 (UK) 2009: #3 (DE) 2009: #2 (DE) 2010: # 3 8
  • 10. Portfolio of market leaders Women portal Infotainment portal Price comparison Affiliate marketing Car and motor community Finance portal Real-estate marketplace Online prospectus/ coupons Soccer community Financial web applications Job board Affiliate marketing UK 9
  • 11. Digital reach in Europe European media peers in million unique visitors 76.0 46.1 33.3 31.2 28.7 24.6 22.1 21.4 16.1 9.8 Source: comScore top 100 properties, September 2012 10
  • 12. Digital Media: top-line / bottom-line Revenues in m 962 EBITDA in m 158 712 86 470 378 43 208 21 14 24 1 2006 2007 2008 2009 2010 2011 2006 2007 2008 2009 2010 2011 11
  • 13. Our principles as digital shareholder Operational independency of management Maintaining growth momentum Realistic view on synergy potential Retaining founders / management Slim holding structure No colonial masters, no smart-ass habits No cultural clash 12
  • 14. What we are looking for as an investor Strategic fit: where we can provide leverage Proven and scalable business models Clear path to profitability / profitable businesses Experienced management / commitment Reasonable valuation jens.mueffelmann@axelspringer.de 13
  • 15. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en
  • 16. - w . a-o f ec. m w wn hc n r e o o en c - wt ro n ac n r c ti . m/o ho f e e tc e en - w .cb o. m/O H o f ec w wf e o k o N A C n r e a c en