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Editor's Notes

• #3: 사용자나 파트너사 누구도 카메라만을 원하지는 않습니다. 사용자 측면에서 고려해 보자면 영상감시 솔루션에 대한충분한 이해가 있다면 각각을 분리하여 별도로 원하는 솔루션을 공급받는 것이 가능하지만 그렇지 않은 경우라면 토털솔루션을 받기를 희망합니다. 이는 제품의 공급 및 설치, 계약의 단순성의 장점과 향후 유지보수를 고려했을때도마찬가지 일것 입니다.파트너 또한 단순한 카메라 전달을 하는 것은 총판이나 유통업체의 경우만이 해당하게 되며 고객에게 직접 영업을 하는 경우라면 단순한 카메라 전달을 원하지는 않을 것입니다.
• #4: 모든 사람이 알고 있는 바와 같이 토털솔루션은 매우 높은 가치를 갖고 있습니다. 하지만 모든 사람들이 토털솔루션을제공할 수 는 없습니다. 실제로 매우 극소수의 파트너 만이 토털솔루션을 제공하는 것이 가능합니다.또한 토털솔루션을 제공가능 하더라도 이를 분리하거나 아웃소싱을 하는 것이 최근의 추세이기도 합니다.
• #8: Avoid denpendency on few partners – Today we are very dependent on Milestone and Genetec, we want to work more closly with more partners in the regions to not become too dependent on only these two if for example one of our competitors would buy one of them.Open to everyone – If we open up the program for students, univercities, research organizations etc. it will open up for more: We think AXIS Camera Applicaiton Platform will take off much better. Students, universities, research org. etc. have time and money to spend on new and exiting development.Current students may become future Axis employees, partners’ employees, inovative developers of new camera solutions, etc. And hopefully Axis ambassadors promoting Axis products and techniqes.Avoid commodity – it is important to encourage implementation of Axis new capabilities in partners solution. They make our products so much more than a video streaming unit that easily can be replaced by a no-name cheep product. And customers will not be able to use all our great product capabilities if they aren’t supported in any Video Management Solutions (VMS).Regional ADP management at all levels – Regional ADP teams for Business, Products/Development and Marketing makes it possible to scale up and work more closely with more partners. Current ADP team managing Gold ADPs can only handle a limited amount of partners and will in the future manage partners with multi-regional presence.Structured partner engagement – even though the regions will manage their own partners, it is still important to harmonize the partner programs and work with partners in a structured way globally so that our partners are familiare with how Axis work with partners. We will for example use the same benefits and requirements for the ADP program globally but regional adjustments may occur. Maturity of the market and ADP program are very different from region to region and will naturally need different approaches. One requirement for Gold and Silver ADP is for example channel attachment, amount of Axis channels connected with their software, but we do not specify how many since this will be different from region to region. Efficient internal organization – it is important to have a similar ADP organization in each region to be able to train the regions in new capabilities, to share information about partners and best practices internally, to support partners, to communicate correct things to correct partners, etc.
• #9: Silver ADPartner level - We provide LIMITED account management on three fronts, although primarily focused on Commercial/bus dev and marketing. From a product perspective, we provide NO TECHNICAL BUS DEV, but we can provide prioritized ADP Help desk support and some initial partner software review
• #10: Silver ADPartner level - We provide LIMITED account management on three fronts, although primarily focused on Commercial/bus dev and marketing. From a product perspective, we provide NO TECHNICAL BUS DEV, but we can provide prioritized ADP Help desk support and some initial partner software review
• #11: Silver ADPartner level - We provide LIMITED account management on three fronts, although primarily focused on Commercial/bus dev and marketing. From a product perspective, we provide NO TECHNICAL BUS DEV, but we can provide prioritized ADP Help desk support and some initial partner software review
• #12: Silver ADPartner level - We provide LIMITED account management on three fronts, although primarily focused on Commercial/bus dev and marketing. From a product perspective, we provide NO TECHNICAL BUS DEV, but we can provide prioritized ADP Help desk support and some initial partner software review