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The document discusses interpersonal communication strategies at Coca-Cola Beverages Pakistan Limited (CCBPL). It outlines CCBPL's history and operations in Pakistan. It then examines the elements of interpersonal communication and strategies for effective communication. Specific examples of communication at CCBPL are provided, such as open communication between management and staff, communication training, and resolving conflicts through dialogue. A SWOT analysis of CCBPL's communication is presented, followed by recommendations to improve internal and external communication policies.

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Presentation of Business Communication Prepared by: Asif Hussain Student ID AR524304 Presented To:
Management 8/e - Chapter 172 Title page Strategies of successful interpersonal communication
Management 8/e - Chapter 173 Introduction of the organization Founded in 1886, the Coca-cola company is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverages, concentrates and syrups. The companys corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.
Management 8/e - Chapter 174 History of the organization The Coca Cola company is a global company. In Pakistan the company started its business in 1953. Today the company has a major share in beverage market. The company has its production units at Karachi, Multan, Faisalabad, Rahimyar Khan, Gujranwala, & Lahore. The company provides a fair amount of employment to local citizens and deeply involved in the life of local communities in which it operates .
Management 8/e - Chapter 175 Vision mission & values Vision: To become a market leader in ready to drink segment while adding best-in-class value to all stakeholders. Mission: CCBPL exists to refresh the consumers, inspire moment of optimism through our brands & actions as well as benefits all stakeholders, which we will do with highest social responsibility & with uncompromising commitment towards quality of our products & Integrity in our operation. Integrity in our operation.
Management 8/e - Chapter 176 Vision mission & values Values: We value & respect our people. We communicate openly. We have integrity. We win as a team. We drive quality & innovation. We are accountable.
Management 8/e - Chapter 177 Introduction to the topic Communication scholars define Interpersonal communication in numerous ways, usually describing participants who are dependent upon one another. It can involve one on one conversations or individuals interacting with many people within a society. It helps us understand how and why people behave and communicate in different ways to construct and negotiate a social reality. While interpersonal communication can be defined as its own area of study, it also occurs within other contexts like groups and organizations. Interpersonal communication is the process that we use to communicate our ideas, thoughts, and feelings to another person. Our interpersonal communication skills are learned behaviors that can be improved through knowledge, practice, feedback, and reflection.
Management 8/e - Chapter 178 Interpersonal communication includes message sending and message reception between two or more individuals. This can include all aspects of communication such as listening, persuading, asserting, nonverbal communication, and more. Overall, interpersonal communication can be conducted using both direct and indirect mediums of communication such as face-to-face interaction, as well as computer-mediated- communication. Successful interpersonal communication assumes that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications
Management 8/e - Chapter 179 Elements of Interpersonel Communication Much research has been done to try to break down interpersonal communication into a number of elements in order that it can be more easily understood. Commonly these elements include: The Communicators The Message Noise Feedback Context Channel
Management 8/e - Chapter 1710 The interactive two-way process of interpersonal communication.
Management 8/e - Chapter 1711 Strategies of Effective Interpersonal Communication Skills Effective and efficient communication: Effective communication Occurs when the intended meaning of the sender is identical to the interpreted meaning of the receiver. Efficient communication Occurs at a minimum resource cost. Potential trade-offs between effectiveness and efficiency must be recognized.
Management 8/e - Chapter 1712 Strategies of Effective Interpersonal Communication Skills Empathise Encourage Learn to Listen Focused Listening Focused Hearing Gentle Interruptions Balancing the Conversation Nonverbal Communications The Power Of Touch.
Management 8/e - Chapter 1713 Be Aware of Others' Emotions Treat People Equally Attempt to Resolve Conflict Communicate Effectively Use Humor Maintain a Positive Attitude and Smile Minimize Stress Only Complain when Absolutely Necessary
Management 8/e - Chapter 1714 Practical study in organization THE COCA COLA COMPANY has a great history and is respectable organization in the business sector. The company employees a large number of personnel both directly and indirectly. The workforce has diversity in many aspects so the communication culture has to be strong and flexible enough to accommodate all employees. As we all know that CCBPL is a part of a global beverage producing organization, it has an organized structure and a significant business and corporate culture.
Management 8/e - Chapter 1715 Practical study in organization Internal communications This includes the communications in between the companys various departments, officials, staff, employees, and between various production units of the CCBPL. Internal communication includes: Messages. Email Fax Telephone Presentations Training and development sessions Official meetings
Management 8/e - Chapter 1716 Practical study in organization External communications This includes the communication with the consumers, distributors, market personnel, business associates, legal communications, and marketing and publicity advertisements. This includes: Market research Public dealings Official dealings Business dealings Dealings with government Community dealings Social media
Management 8/e - Chapter 1717 Practical study in organization INTERPERSONAL COMMUNICATION IN CCBPL Coca Cola Beverages Pakistan Limited utilize all chanels of communication Verbal, Non verbal to communicate with its staff, employees, management, market and consumers. Also it plans its stategies of communication accordind to need of its business. We explained some of the aspects of its communication culture as follow:
Management 8/e - Chapter 1718 INTERPERSONAL COMMUNICATION IN CCBPL Management In CCBPL we have a value We communicate openly. So the mangement of CCBPL has a unique culture of open communication within its organization. All of the staff are free to communicate with the mangement regarding to their issues. Sales Poor communication skills can have an adverse impact on an organization's bottom line. So the CCBPL management stresses on effective communication of its sale and marketing team. M.D.Os and other sale personel are provided with adequate trainings in this regard.
Management 8/e - Chapter 1719 INTERPERSONAL COMMUNICATION IN CCBPL Training In CCBPL employees are provided trainings regarding new business stategies and operational maters on a frequent basis. The company ensures to maintain a good communication level within the organization. Conflict Resolution In CCBPL we have a diversed workforce so there can be many chances of conflict at the workplace. So, the management of CCBPL in general and the HR manager in specific has the duty to resolve these conflicts in a good and satisfying manner. The CCBPL strategy is to resolve issues through dialogue and communication.
Management 8/e - Chapter 1720 INTERPERSONAL COMMUNICATION IN CCBPL ADVERTISEMENTS & MARKETTING In the advertisement, emotional expression and non- verbal codes are expressed clearly, working together to bring out the message. In our advertisement we express our message very clearly to our consumers. SOCIAL AND COMMUNITY INTERACTION We are a part of a society and we accept our social responsibilities. So we are open to communicate with the community and society.
Management 8/e - Chapter 1721 SWOT ANALYSIS
Management 8/e - Chapter 1722 STREGTHS Good workplace environment. Effective working Open communication Resolution of conflicts Trust & satisfaction of employees quality of work
Management 8/e - Chapter 1723 WEAKNESSES Integration issues Cultural diferences Lack of training Discommunication Lack of communication
Management 8/e - Chapter 1724 OPPORTUNITIES 1- Increase in market demand 2- incease in consumer satisfaction 3- improvement of company ranking 4- improvement in business strategies 5- forecasting the future needs 6- Interchange of ideas.
Management 8/e - Chapter 1725 THREATS misleading information can cause damage distrust in the consumer workpalce disharmony non resolving conflicts can cause business loss
Management 8/e - Chapter 1726 CONCLUSION Successful interpersonal communication assumes that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications. It is very important for a manager or a suprevisor to know and has a command on the interpersonal skills, so that he/ she can handle the workplace situations, conflicts, issues and also can translate and explaine the copmpany policies and business strategies to its staff members,employees and consumers.
Management 8/e - Chapter 1727 RECOMMENDATIONS A comprehensive communication policy and strategy should be designed. Employee development program and training of the HR managers and leaders should be conducted on frequent basis Company must exchange ideas regarding communication with consumers. Internal communication policy and strategy must be modified according to the changes in business. Organization must encourage and motivate its workforce to improve their skills and competencies by providing them with trainings Organization should discourage any sort of discrimination practices in regards to its workforce, Gender, Color, Race, Language, Belief, etc The organization should allow its workers to express their concerns and must consider their suggestions seriously.
Management 8/e - Chapter 1728 DATA SOURCES web & internet wikipedia Live strong (website) Management & staff of CCBPL

More Related Content

B c presentation

  • 1. Presentation of Business Communication Prepared by: Asif Hussain Student ID AR524304 Presented To:
  • 2. Management 8/e - Chapter 172 Title page Strategies of successful interpersonal communication
  • 3. Management 8/e - Chapter 173 Introduction of the organization Founded in 1886, the Coca-cola company is the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverages, concentrates and syrups. The companys corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.
  • 4. Management 8/e - Chapter 174 History of the organization The Coca Cola company is a global company. In Pakistan the company started its business in 1953. Today the company has a major share in beverage market. The company has its production units at Karachi, Multan, Faisalabad, Rahimyar Khan, Gujranwala, & Lahore. The company provides a fair amount of employment to local citizens and deeply involved in the life of local communities in which it operates .
  • 5. Management 8/e - Chapter 175 Vision mission & values Vision: To become a market leader in ready to drink segment while adding best-in-class value to all stakeholders. Mission: CCBPL exists to refresh the consumers, inspire moment of optimism through our brands & actions as well as benefits all stakeholders, which we will do with highest social responsibility & with uncompromising commitment towards quality of our products & Integrity in our operation. Integrity in our operation.
  • 6. Management 8/e - Chapter 176 Vision mission & values Values: We value & respect our people. We communicate openly. We have integrity. We win as a team. We drive quality & innovation. We are accountable.
  • 7. Management 8/e - Chapter 177 Introduction to the topic Communication scholars define Interpersonal communication in numerous ways, usually describing participants who are dependent upon one another. It can involve one on one conversations or individuals interacting with many people within a society. It helps us understand how and why people behave and communicate in different ways to construct and negotiate a social reality. While interpersonal communication can be defined as its own area of study, it also occurs within other contexts like groups and organizations. Interpersonal communication is the process that we use to communicate our ideas, thoughts, and feelings to another person. Our interpersonal communication skills are learned behaviors that can be improved through knowledge, practice, feedback, and reflection.
  • 8. Management 8/e - Chapter 178 Interpersonal communication includes message sending and message reception between two or more individuals. This can include all aspects of communication such as listening, persuading, asserting, nonverbal communication, and more. Overall, interpersonal communication can be conducted using both direct and indirect mediums of communication such as face-to-face interaction, as well as computer-mediated- communication. Successful interpersonal communication assumes that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications
  • 9. Management 8/e - Chapter 179 Elements of Interpersonel Communication Much research has been done to try to break down interpersonal communication into a number of elements in order that it can be more easily understood. Commonly these elements include: The Communicators The Message Noise Feedback Context Channel
  • 10. Management 8/e - Chapter 1710 The interactive two-way process of interpersonal communication.
  • 11. Management 8/e - Chapter 1711 Strategies of Effective Interpersonal Communication Skills Effective and efficient communication: Effective communication Occurs when the intended meaning of the sender is identical to the interpreted meaning of the receiver. Efficient communication Occurs at a minimum resource cost. Potential trade-offs between effectiveness and efficiency must be recognized.
  • 12. Management 8/e - Chapter 1712 Strategies of Effective Interpersonal Communication Skills Empathise Encourage Learn to Listen Focused Listening Focused Hearing Gentle Interruptions Balancing the Conversation Nonverbal Communications The Power Of Touch.
  • 13. Management 8/e - Chapter 1713 Be Aware of Others' Emotions Treat People Equally Attempt to Resolve Conflict Communicate Effectively Use Humor Maintain a Positive Attitude and Smile Minimize Stress Only Complain when Absolutely Necessary
  • 14. Management 8/e - Chapter 1714 Practical study in organization THE COCA COLA COMPANY has a great history and is respectable organization in the business sector. The company employees a large number of personnel both directly and indirectly. The workforce has diversity in many aspects so the communication culture has to be strong and flexible enough to accommodate all employees. As we all know that CCBPL is a part of a global beverage producing organization, it has an organized structure and a significant business and corporate culture.
  • 15. Management 8/e - Chapter 1715 Practical study in organization Internal communications This includes the communications in between the companys various departments, officials, staff, employees, and between various production units of the CCBPL. Internal communication includes: Messages. Email Fax Telephone Presentations Training and development sessions Official meetings
  • 16. Management 8/e - Chapter 1716 Practical study in organization External communications This includes the communication with the consumers, distributors, market personnel, business associates, legal communications, and marketing and publicity advertisements. This includes: Market research Public dealings Official dealings Business dealings Dealings with government Community dealings Social media
  • 17. Management 8/e - Chapter 1717 Practical study in organization INTERPERSONAL COMMUNICATION IN CCBPL Coca Cola Beverages Pakistan Limited utilize all chanels of communication Verbal, Non verbal to communicate with its staff, employees, management, market and consumers. Also it plans its stategies of communication accordind to need of its business. We explained some of the aspects of its communication culture as follow:
  • 18. Management 8/e - Chapter 1718 INTERPERSONAL COMMUNICATION IN CCBPL Management In CCBPL we have a value We communicate openly. So the mangement of CCBPL has a unique culture of open communication within its organization. All of the staff are free to communicate with the mangement regarding to their issues. Sales Poor communication skills can have an adverse impact on an organization's bottom line. So the CCBPL management stresses on effective communication of its sale and marketing team. M.D.Os and other sale personel are provided with adequate trainings in this regard.
  • 19. Management 8/e - Chapter 1719 INTERPERSONAL COMMUNICATION IN CCBPL Training In CCBPL employees are provided trainings regarding new business stategies and operational maters on a frequent basis. The company ensures to maintain a good communication level within the organization. Conflict Resolution In CCBPL we have a diversed workforce so there can be many chances of conflict at the workplace. So, the management of CCBPL in general and the HR manager in specific has the duty to resolve these conflicts in a good and satisfying manner. The CCBPL strategy is to resolve issues through dialogue and communication.
  • 20. Management 8/e - Chapter 1720 INTERPERSONAL COMMUNICATION IN CCBPL ADVERTISEMENTS & MARKETTING In the advertisement, emotional expression and non- verbal codes are expressed clearly, working together to bring out the message. In our advertisement we express our message very clearly to our consumers. SOCIAL AND COMMUNITY INTERACTION We are a part of a society and we accept our social responsibilities. So we are open to communicate with the community and society.
  • 21. Management 8/e - Chapter 1721 SWOT ANALYSIS
  • 22. Management 8/e - Chapter 1722 STREGTHS Good workplace environment. Effective working Open communication Resolution of conflicts Trust & satisfaction of employees quality of work
  • 23. Management 8/e - Chapter 1723 WEAKNESSES Integration issues Cultural diferences Lack of training Discommunication Lack of communication
  • 24. Management 8/e - Chapter 1724 OPPORTUNITIES 1- Increase in market demand 2- incease in consumer satisfaction 3- improvement of company ranking 4- improvement in business strategies 5- forecasting the future needs 6- Interchange of ideas.
  • 25. Management 8/e - Chapter 1725 THREATS misleading information can cause damage distrust in the consumer workpalce disharmony non resolving conflicts can cause business loss
  • 26. Management 8/e - Chapter 1726 CONCLUSION Successful interpersonal communication assumes that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications. It is very important for a manager or a suprevisor to know and has a command on the interpersonal skills, so that he/ she can handle the workplace situations, conflicts, issues and also can translate and explaine the copmpany policies and business strategies to its staff members,employees and consumers.
  • 27. Management 8/e - Chapter 1727 RECOMMENDATIONS A comprehensive communication policy and strategy should be designed. Employee development program and training of the HR managers and leaders should be conducted on frequent basis Company must exchange ideas regarding communication with consumers. Internal communication policy and strategy must be modified according to the changes in business. Organization must encourage and motivate its workforce to improve their skills and competencies by providing them with trainings Organization should discourage any sort of discrimination practices in regards to its workforce, Gender, Color, Race, Language, Belief, etc The organization should allow its workers to express their concerns and must consider their suggestions seriously.
  • 28. Management 8/e - Chapter 1728 DATA SOURCES web & internet wikipedia Live strong (website) Management & staff of CCBPL