B Corp / Wildwon talk for 180 Degrees Consulting
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A talk given at 180 Degrees Consulting conference about: - the future of business - the evolution of the corporation - new business models - purpose and values-led business - design-led events - B Corp / Benefit Corporations - Wildwon and our work
B Corp / Wildwon talk for 180 Degrees Consulting
- 1. B Corp Logo
- 2. MY STORY
- 10. A BRIEF HISTORY OF THE CORPORATION
- 19. BENEFIT CORPORATIONS @sallyrhill @wildwonprojects
- 20. B CORP VIDEO @sallyrhill @wildwonprojects
- 22. What is a B Corporation? o B Corp certification is to sustainable business what Fair Trade certification is to coffee or Green Star Rating is to sustainable buildings. o B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. @sallyrhill @wildwonprojects
- 23. 1104 B Corporations 60+ Industries 30+ Countries 1 Unifying Goal @sallyrhill @wildwonprojects
- 24. B Lab Europe 27% of the B Corp Community is outside the U.S. B Lab Australia and New Zealand Sistema B Brazil - 10.24.13 2013 - 2014 2014 @sallyrhill @wildwonprojects
- 25. Why Become a B Corp? B Corps want to be part of something bigger than themselves, but for many, becoming a B Corp also has to make business sense. B Corp Certification helps companies: Differentiate from Pretenders Find their tribe Benchmark performance Reconnect with their core values Partner with Peers around the world @sallyrhill @wildwonprojects
- 26. We can inspire individuals to act on their values @sallyrhill @wildwonprojects
- 27. The B Impact Assessment What does it measure? Governance Accountability Transparency Workers Job Growth Compensation & Benefits Work Environment Employee Ownership Community Suppliers Local Diversity Charity/Volunteerism Environment Energy Use Facilities Supply Chain Manufacturing + Social Enterprise Business Models Beneficial Products/Services Targeting Underserved Communities Beneficial Supply Chain @sallyrhill @wildwonprojects
- 28. The growth of B Corp businesses has been matched by: - advances in public policy & creation of a new legal form - impact investment @sallyrhill @wildwonprojects B Corporations - Public Policy - Impact Investing
- 30. BEING B CORP @sallyrhill @wildwonprojects
- 33. THE WILDWON SECRET SAUCE
- 34. 1. HOW YOU MAKE THEM FEEL..
- 35. Insert photo of Benedetta @ B Corp breakfast
- 36. 2. STRETCHING THE EVENT HORIZON
- 39. 3. PARTNER POWER
- 41. 4. WALK A MILE IN THEIR SHOES
- 42. Walk a mile in their shoes
- 43. Walk a mile in their shoes
- 44. 5. DESIGN PRINCIPLES & FOLLOWING YOUR NORTH STAR
- 45. RALLYING THE TROOPS I WAS THERE (MAN!) TRIGGER EPIPHANY / THE SHIFT THIS IS DAY 1 A CULTURE OF EXCELLENCE, NOT PASSIONATE AMATEURISM HEAVYWEIGHT IMPACT, FEATHERWEIGHT FOOTPRINT @sallyrhill @wildwonprojects
- 46. BE MEMORABLE WELCOME ME TO THE POINT OF WOW CONNECT ME WITH THE PEOPLE IM DESIGNING FOR SHOW ME THAT I ALREADY HAVE EVERYTHING I NEED TO START UNLOCK THE POTENTIAL IN ME & MY ORGANISATION A COMMUNITY OF PROFESSIONALS WHO WANT TO USE THEIR POWERS FOR GOOD @sallyrhill @wildwonprojects
- 47. THERES A REVOLUTION HAPPENING
- 48. THERES A NEW WAY OF DOING BUSINESS IN TOWN (IN FACT THERE ARE MANY WAYS) BUSINESS TYPE EG. B Corps Patagonia, Whole Kids, Warby Parker Collaborative Consumption Air BnB, GoGet Old Way Conscious Capitalism Marque Lawyers, Intrepid Travel Circular Economy Manufacturers Interface Flor, Renault Social Enterprise Bread & Butter Project Impact Investors Small Giants, xo @sallyrhill @wildwonprojects
- 49. OLD WAY NEW WAY Rape, pillage > philanthropy B Corp & Impact Investment Old Way Linear economy (take, make, throw away) Circular Economy cradle-to-cradle Think in silos Think in systems Resilience through efficiency Resilience through diversity Business for profit (only) Business for people, purpose (& profit maybe) CSR, doing less bad Net positive & restorative business Financial accounting & externalities Whole system or true cost accounting @sallyrhill @wildwonprojects
- 52. Wildwon Projects Pty Ltd ABN: 57 161 208 699 www.wildwon.com.au @WildwonProjects THANK YOU wildwon.com.au sally@wildwon.com.au Suite 401, Zara Tower, 61-65 Wentwor th Avenue, Sydney 2000 Contact: Sally Hill sally@wildwon.com.au +61 (0)412 788 501